Ye Lixin: We Hope To Create A Hundred Years Brand.

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< p > the leather goods business circle in Sanyuanli, Guangzhou, has more than 30 specialized markets for leather goods, starting at 10 a.m., and less than 20 meters wide, full of vehicles and people. Leather goods placed on carts will soon be placed on shelves in markets such as Europe, America and Southeast Asia. There are many warm businessmen in such a prosperous business circle. Ye Lixin, chairman of the flangdu leather products Co., Ltd. is one of them. He has stayed in this circle for more than ten years, and is a "marketing master" in many villagers' mouths. < /p >
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< p > from 14 years old to earn a living, to now run his own "flangdu Peng" brand, Ye Lixin several ups and downs. In 1997, he had been in the business sea for more than ten years, and he left his hometown to come to Guangzhou. < /p >
At the beginning of the P, Ye Lixin made leather goods for others and earned the difference. After a year, he managed to run his own factory and rented a stall in the northern city of Sanyuanli. But because of the shortage of tourists and the lack of products, he has lost all his family. After careful deliberation, Ye Lixin changed his business model and focused on product design, and his business gradually improved. After opening the market, the original overstock was emptied. < /p >
< p > 2005, < a href= "http://www.91se91.com/pioneer/" > Ye Lixin > /a > timely adjust the direction of operation, enter the road of brand, establish the "flangdu Peng", and begin to produce their own leather products. In 2007, he started a brand chain operation to produce a full range of leather products, and the market expanded rapidly. Today, he has flagship stores in Guangdong, Zhuhai, Zhongshan, Jiangmen, Shantou, Shanwei and other places, and there are nearly 1000 stores in the country. < /p >
< p > "Wenzhou people do marketing very well, I am also a marketer." Ye Lixin said that his brand was "marketing", early marketing products, have their own, but also others. But now, his role has begun to change and already has his own brand. The success of this brand is inseparable from his previous marketing. It is with the accumulation of funds and experience in that period that he has the brand of "flangdu Peng" now. < /p >
< p > "in a href=" http://www.91se91.com/news/index_p.asp "> Guangzhou < /a > such a huge leather market, several good brands are still in Wenzhou. Ye Lixin said that although enterprises have improved with the overall development of the industry, they can also face problems. < /p >
< p > it is worth mentioning that today's Sanyuanli leather business circle, whose annual turnover exceeds 20 billion yuan, is one of the core leather business circles in the local and even the whole country. Now it has become the focus of Guangdong leather international procurement center. "In the future, we have to face a bigger competition system. The whole market is carrying out transformation and upgrading. If we do not do well in brand building, we will be eliminated sooner or later." < /p >
< p > < strong > dialogue < /strong > < /p >.
< p > < strong > Wen Shang makes leather goods early, < /strong > < /p >
< p > reporter: Wenzhou people are the most important force in Guangzhou < a href= "http://www.91se91.com/news/index_c.asp" > leather goods market < /a >. When did they rise?
< p > Ye Lixin: Wenzhou people in Guangzhou do leather goods business very much, very early, in the 90s of last century, they mainly do wholesale business, also have processing factory, at that time, the business is good, wholesale business profits are also considerable. However, with the increasingly fierce market competition, it is becoming more and more difficult to make money only by wholesale. At this time, some people in Wenzhou started to try to make their own brand. They put the brand into store sales, and opened chain stores, which is much more profitable than the wholesale ones. < /p >
After P 2000, a large number of Wenzhou people who had accumulated funds through wholesale began to make brand leather goods. They were pioneers of the market and the earliest beneficiaries of market development. < /p >
< p > < strong > Wen Shang network helps brand development < /strong > < /p >
< p > reporter: in your opinion, which part of your leather brand is the most important part in the development process? < /p >
< p > Ye Lixin: Wenzhou enterprises, which usually make leather goods, have their own R & D team, but they will also outsource the development of products and styles to local professionals, and enhance their management through the integration of local resources. < /p >
< p > I think one of the key links is marketing. Wenzhou people do marketing, there are many other places merchants have no advantage, because we have millions of Wenzhou townspeople in the country and around the world to do business, a brand, through their network, can soon be pushed to the market, in my agent, a considerable part of our Wenzhou villagers. < /p >
< p > of course, in the process of brand development, we also adopted a variety of marketing methods to have the current "flangdu Peng". < /p >
< p > < strong > concentrate on the main business. < /strong > < /p >
< p > reporter: in the future, where is the focus of your enterprise development? < /p >
< p > Ye Lixin: over the years, besides doing leather goods, I have also done many other industries, such as real estate, professional market, shopping malls and so on. Although there are deficits and profits, in general, I personally think it is still a loss. If I put these industries into the leather brand, I believe that the brand of "flangdu Peng" will certainly do better. < /p >
< p > so, after 2010, I ended all my investments abroad and concentrated on this brand. The next thing is the same. All my resources will revolve around "flangdu Peng" and I hope to create a 100 year brand. < /p >
< p > < strong > leather industry is still in the "cold winter" < /strong > /p >
< p > reporter: what is the development of Guangzhou as an important leather market in the whole country and even the whole world? < /p >
< p > Ye Lixin: for the time being, the leather industry in Guangzhou is going downhill. Many leather goods enterprises have already suffered from the "cold current" of the industry, foreign trade exports have declined, orders have been reduced, and wage costs have been soaring due to rising wages, rising prices of shops and rising prices of raw materials. Profits are becoming less and less, and business is getting worse and worse. Large enterprises are better. They are deeply rooted and hard enough to support for a period of time. The days of small and medium-sized enterprises are sad, and their survival may be harder than that of the financial crisis in 2008. < /p >
< p > the leather brand of Wenzhou people has not escaped. I have talked with many townsmen in this field. None of them said that their brand sales increased this year. I think this situation will continue for a long time, and it will not get better until the end of next year. < /p >