The Scale Of Domestic Animation Apparel Industry Is About 3 Billion 300 Million.

　　 Animation costumes It is the combination of cartoon image and clothing products, supplemented by accessories and accessories, accurately reproduce the cartoon image, convey the concept of animation, and give specific cultural connotations. The popularity of animated cartoon plays an important role in promoting animation costumes.

Differ Traditional costumes Animation costumes are non standardized products. Their production methods are usually small batch and multiple varieties, and their customers' needs are quite different. Traditional clothes usually only need a number of fabrics, and a set of animation costumes, such as Princess Disney's skirt, need about 20 raw materials, and also need various accessories.

At present, animation costumes are mainly used in traditional festivals such as Halloween, Carnival and so on. The demand is concentrated and rigid, timeliness and seasonality. Generally speaking, the demand for overseas markets has continued to grow steadily. According to authoritative institutions, the global animation costumes consumption market has increased by an average of 21.46% over the past 2009-2011 years.

The United States is the world's largest consumer market for animation costumes, accounting for about 40% of the global market consumption. Disguise is also the largest animation clothing manufacturer in the world.

According to the National Retail Federation (NRF) data, in 2009, 35.3% of American consumers wore Halloween to wear Halloween, which cost 24.17 dollars per person on Halloween costumes. Clothing category The total sales amounted to US $2 billion 100 million. In 2010, American consumers spent about $5 billion 800 million on Halloween, more than $4 billion 750 million in 2009, and consumption of animation costumes was more than $2 billion 500 million. In 2011, the consumption growth of American Halloween cartoon costumes reached 23.5%.

Compared with the developed countries, the animation apparel industry is still in its infancy in China. At present, the scale of animation clothing production enterprises in China is small and the number is small. The supply of animation costumes in Europe and the United States mainly comes from Southeast Asia, central and North America and other places.

According to statistics, in 2009, 10 million yuan sold more than 20 domestic animation costumes.

But in recent years, the market scale has increased rapidly. At present, China's animation apparel market expands faster than the global average growth rate. Its exports account for 66% of North American consumption, accounting for 56.3% of Europe's total, accounting for 19.3% of Japan's total, and China's animation apparel supply accounts for 48.2% of the global market. In 2009, the scale of Chinese animation clothing market was 1 billion 600 million yuan, and increased to about 3 billion 300 million yuan in 2012.