Is The Product Design Popular With Customers? Is It In Line With The Trend

There are many indicators to measure the operation of a store. The number of purchases and the price per customer are undoubtedly very important indicators. If these two indicators are well implemented, the performance of the store will also rise. Not like some store managers, who always think that the number of customers entering the store and the price per customer are dependent on the weather and are not under their own control, it is no wonder that the performance of the store is very unstable from high to low, This is mainly because the store manager does not attach importance to these two key factors.

In order to improve the performance of the store, the first thing is to consider the customer flow and the rate of entering the store. Customers are very fond of entering the store with unique decoration, warmth, sanitation, reasonable layout and innovative display. The number of customers' purchases and customer price are affected by the store environment, product design, store promotion methods, product quality and service. Let's analyze the impact of these factors on the store's performance.

Store environment

The environment of the store has a great impact on the customer flow into the store. The environment here includes the environment around the store and the environment inside the store. No one wants to go into a shop surrounded by disorderly and smelly surroundings. Some people may say that it's not in our store, and I can't manage it. I said that although you can't manage it, you can find ways to change it. You can find the relevant responsible person or department to coordinate and try to eliminate it as soon as possible, or it will have a huge impact on your store.

The environment in the store also includes the expansion of store layout, store sanitation, store lighting, ventilation, etc. Some of these factors may seem small, but they still have a great impact on the store's performance. For example, in the hot weather, the store thinks that the sales are weak in the morning. In order to save money, they do not turn on the air conditioner. Imagine that even if the customers really come, they will still choose to enter the store. Although there are few customers in the morning, I think the air conditioner still needs to be turned on, and the temperature can be adjusted slightly higher. You can't just think about saving costs and ignore the essence of opening a store.

Product design

Is your product design popular with customers? Is it in line with the trend? Still good at innovation. Customers like your products. When there is a second demand after use, the first thing they think of is your brand and your products. Then customers have the reason to repeatedly enter the store to buy goods.

Shop promotion method

Store promotion is the most effective way for every store to improve its performance. There are many purposes of store promotion. Promotion can be used to improve performance, block competitors, promote new products, etc. There are many ways of promotion. As a store operator, you can't just mention that the store is not selling, but know these methods, such as special price and discount. In fact, the promotion methods are different, The final results are different. For example, if the average daily sales of a store is 3000 yuan and the average customer price is 80 yuan, if the store wants to improve its performance and make a promotion to achieve this goal, it should design that when customers spend more than 80 yuan, they can enjoy some discounts or gifts, rather than directly lowering the price. If you want to increase the number of customers' purchases, it can use direct discounts or gifts to attract customers to the store.

Quality of goods

As a store manager, you have calculated that in the daily passenger flow, what are the reasons for the loss of customers due to insufficient stock of products, and what are the reasons for the loss of customers due to the quality of products? How many customers only enter the store once for product reasons, but do not enter the store twice for repeated consumption? The quality of goods is the foundation of brand and the survival of stores.

Service quality

In fact, retailing is a service industry. If everything is successful, service will fail. Service is an effective means of differentiation in store competition. If a store has no service, customers will leave you, even if your brand is very famous.

The store can stabilize the performance of the store by increasing the number of customer purchases and the customer unit price, thus improving the performance. In fact, there is a magic way to improve the performance of the store.