2013 China Clothing Conference Interpretation: Integration Of Information Technology And Industry Chain Innovation

< p > China < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > interpretation: < /p >

< p > integrated innovation is the process of selecting, integrating and optimizing various innovative elements and innovative contents by using various information technologies, management techniques and tools, and forming a dynamic innovation process with complementary advantages. < /p >

< p > integrated innovation is a dynamic innovation process that integrates various innovative elements and innovative contents with various information technologies, management techniques and tools, and forms an organic whole with complementary advantages.

Integrated innovation emphasizes flexibility, quality and product diversification.

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< p > in recent years, the fluctuation of world economy has brought great challenges to the garment industry, such as "a target=" _blank "href=" http://www.91se91.com/ "textile" /a ". The interweaving of various factors such as macroeconomic regulation and control, RMB appreciation and labor cost increase has brought unprecedented pressure on China's textile industry, especially in some small and medium-sized enterprises, like a boat in the wind and rain, helpless and helpless.

Changes in the market indicate that China's textile industry is entering a new period of adjustment. But where is the next direction of development? How should enterprises respond? < /p >

In twenty-first Century, the new multinational supply chain structure of the world brand textile and apparel basically formed. P

Its main characteristics are: international brand research, development, design, and market terminals in developed countries, and manufacturing in developing countries.

With the development of global economic integration, the international "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "gradually expands to the developing countries and quickly occupies the global business share.

Many brands of clothing realize local design, research and development, sales.

Why does China's textile industry need to integrate industrial chain innovation and build a global textile and apparel supply chain? < /p >

< p > China's textile industry has become the core competitiveness of China's textile industry in the past few years, relying on the comparative advantage of cost, the supporting advantages of industrial chain and the advantages of the country's entry and exit.

At present, the macro regulation and the sharp increase in cost have brought about new problems in industrial development. The era of cost competition has passed, and the Chinese textile and garment industry is facing the pformation from cost orientation to value orientation.

Industrial adjustment has also brought opportunities to enhance industrial concentration and integration. China's textile industry should accelerate the integration and innovation of industrial chain and realize the upgrading of product value.

Integrated innovation is mainly reflected in quality, innovation, rapid response, environmental protection and social responsibility.

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< p > the emergence and development of the global textile and apparel supply chain is actually an inevitable process of pnational resource allocation and cost reduction, and is also the inevitable result of global economic integration.

At present, the global textile supply chain is still in its initial stage. There are such problems as long cycle, poor communication, asymmetric information and unreasonable allocation of resources. The key to improving the efficiency of the global textile and garment supply chain is to establish a unified global standard and a global brand textile and garment procurement business platform.

The supply chain of textile and apparel is the embodiment of global cooperation. Every node in the supply chain needs reliable partners to establish stable cooperative relations, avoid vicious competition, improve communication efficiency, gradually optimize supply chain, eliminate backward production capacity, reduce risks, promote the integration and innovation of industrial chain, and finally realize the brand textile and apparel supply chain.

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< p > from the current development trend of international brand clothing procurement, with the continuous progress of global economic integration, a stable supply chain cooperation has been established, and international buyers will not only change partners with price factors.

One-stop procurement is the embodiment of intensive allocation and modularization of pnational allocation of resources. Under the situation of gradual loss of price advantage, one-stop service can attract international clothing brand enterprises to continue to favor China.

The final product of the global brand clothing supply chain is the brand. All the nodes of the supply chain should be developed to the brand. Many brands are superimposed together to form the final product brand. Only the brand development can truly integrate into the brand supply chain.

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"P >" because of the increasing cost and the increasingly difficult external environment, the polarization of China's textile enterprises is intensifying.

Low end textiles are facing problems such as overcapacity, slowing export growth and increasing investment pressure.

There are few high-end manufacturers that can meet international standards and meet the needs of international brands.

Gage weaving dyeing < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Wang Yanzhu pointed out that he believed that building brand is not hard to invest, but lack of excellent a target= "_blank" href= "http://www.91se91.com/" > designer "less than".

He suggested that China's textile enterprises should take advantage of their respective advantages to jointly upgrade the industrial chain and jointly build a well-known brand of Chinese clothing.

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< p > "as an important part of the industrial chain, the excipient industry has gone beyond the scope of manufacturing industry and has entered the service, sales and promotion of brand value."

Huang Wenyuan believes that with the development of textile and garment market environment, accessories are pforming from "practical function" to "decorative function", and begin to shoulder more and more responsibilities of health, safety and environmental protection.

As a part of the apparel supply chain, the design of accessories enterprises has been integrated in the overall design of clothing. The selection and application of excipients have become a bargaining chip for garment brands and garment enterprises to win in the fierce market competition, and also a necessary condition for the integrated innovation of clothing brands.

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Zhang Ming, chairman of Beijing P Co., Ltd., believes that the supply chain management level of a benchmarking enterprise in one industry should be one of its core competitiveness.

He said, "world brands account for less than 1/10000 of the world's brands, but products account for more than 40% of the global market, and sales account for half of the world's sales.

Brand internationalization is not only a guarantee for the sustainable development of enterprises, but also a sign of success or failure.

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P has established its own ERP management system since 1998. By means of information management and efficient and smooth internal information mechanism, a large amount of information can flow on its supply chain.

Direct and effective communication in design, procurement, production and sales.

The brand image of China and Western countries, the world-class supplier resources, the independent innovation of design and research, the world-class quality products, the successful operation experience of the Chinese market, and effective brand management are all favorable preparations for the internationalization of the brand.

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With the increasing pressure on the environment and the strengthening of environmental legislative control, the sustainable development and environmental problems become more and more important for the whole textile value chain, and are also widely concerned by production enterprises, retailers and raw materials suppliers. P

Therefore, this conference will combine the global textile and apparel supply chain with color application, and explore how to strengthen environmental protection in the entire apparel industry chain, and how to enhance the color application to create fashionable textiles.

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< p > "environment and development is a common concern in today's society. Protecting the ecological environment and achieving sustainable development has become an urgent and arduous task in the world."

Chen Yaolong, director of Wuxi natural textile industry Co., Ltd. said that their company fully uses green raw materials, dyestuffs, auxiliaries and environmental protection and energy saving equipment, and constantly adhered to the standards and inspection of ecological textiles, and established the mechanism of using green technology to produce green products, and initially formed the green industrial chain of natural textiles.

"The natural industry's green industrial chain includes: cotton is the main choice of raw materials, and mercerized cotton yarn is produced through the mercerizing technology that can automatically recover alkali equipment. After the mercerizing treatment, the dyeing properties of the fibers are improved, and the dyeing process with short process and low bath ratio can save dye 20-30%, achieve energy saving and environmental protection and reduce the cost. By introducing large quantities of automatic production equipment, the high-speed, automation and greening of yarn to fabric production can be realized in a comprehensive way, and finally processed into mercerized cotton clothing with silk luster and soft handle, moisture absorption and breathability.

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< p > with the change of the global textile market environment, the European and American buyers' demand for textile function has been constantly strengthened. How should Chinese textile enterprises deal with it? < /p >

< p > Sun Ruizhe, vice president of China Textile Federation, pointed out that stones from other hills can be used to attack jade.

According to the experience of international supply chain management, in order to strengthen the factory accreditation and standard certification based on corporate social responsibility, according to the practice of well-known enterprises, providing financial and social responsibility reports regularly, and implementing fiber fabric tag are effective measures for enterprises to strengthen standardized management and meet the needs of international buyers.

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< p > "if enterprises want to get orders from European and American brands, they must work hard to ensure product quality and delivery date, and testing is the implementation plan of quality data."

Wu Renxiao, deputy general manager of the Xu Rong Group, believes that there should be relevant test reports from raw materials to products. Through the test report, we can ensure the stability of product quality and let downstream buyers better understand your products.

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< p > to tackle the challenge of global market, the integration of industry chain is becoming a joint action of China's textile and garment enterprises.

Known as "China Textile Silicon Valley", China's popular fabric research and development industrial base has been completed in Shanghai.

The R & D base takes product design as the core and integrates functions of R & D, design, trade, exhibition, information exchange, inspection, training and logistics to attract many excellent enterprises such as DuPont. It has formed a complete and perfect industrial system for the middle and lower reaches of the industry, including fiber, yarn, weaving, dyeing and finishing, garment manufacturing, accessories, etc., and has coordinated product development and promotion, integrated product development and rapid reaction mechanism, and provides one-stop shopping for buyers.

It is becoming an "experimental field" for China's textile industry to integrate innovation and build sustainable development industry chain.

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< p > we hope that more enterprises will invest in the industrial chain integration innovation to form a joint fleet to jointly shape the brand image of China's textile and clothing and jointly enhance the competitiveness of China's < a href= "http://www.91se91.com/news/index_s.asp" > textile and apparel > /a > in the international market.

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