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PK Battle Between Nike And Adidas After Spanformation To Technology Brand

2013/10/18 10:28:00 85

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Nike Adidas Nike And Adidas Technology Spanformation

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 recently, < a href= "http://www.91se91.com/news/index_x.asp" > Adidas < /a > announced that it will launch a new intelligent watch product miCoach, which can provide feedback and heart rate training guidance for the running lovers through the screen, vibration and Bluetooth headset on the watch. It is worth noting that on the same day, Nike also released its latest health tracking wristband Nike+ FuelBand SE. 
 this is not only a contest between the two sports brands, but also a manifestation of the penetration of new technologies into traditional industries. When IT technology can provide people with a completely new way of life, Nike and Adidas have already started a new exploration. When more and more "fast fashion" brands pose a threat to them, when the sporting goods industry is shrinking, Nike and Adi, who are spanforming, and the IT giants who support them behind the scenes, hope to renew their new legends with new ways. 
 smart watches or healthy wristbands are not the first attempt by Nike and Adi about IT products. As early as 2006, after Nike CEO Mark Parker (Mark Parker) took over Nike, Jobs, then Apple CEO, once told him, "(Nike) should get rid of bad products". So there were two years of cooperation. 
 in the early days, Nike provided Nike+iPod sports bag products to sports enthusiasts. It can display the time of exercise, distance of movement and calories consumed in iPod's display or broadcast, and synchronize and share data through iTunes. In the same year, Nike, after tasting the sweetness and formally putting forward the concept of Nike+, continued to work with apple to launch jogging less than a target= "_blank" href= "http://www.91se91.com/", which is able to be used in conjunction with iPod, "shoes /a" Nike Plus, which needs to be combined with iPod and iPod. When the user installs a receiving device at the bottom of the iPod, the iPod can communicate with the sensor in the shoe through the receiving device. This was an unexpected innovation at that time, because no one had thought that sports shoes could be combined with consumer electronics. 
Compared with P, Adidas appears to be obscure. They also launched the high-tech sports shoes adiStar Fusion, which is different from Nike Plus. Besides the similar functions, ADI's products can also induce heart rate. In fact, if carefully traced, ADI's attempt in this regard is even more than a year in. AdiStar Fusion is their second technology sports product. In 2005, the first product called Adidas 1 was introduced to analyze the terrain and gait by sensors, and then adjust the height of the elastic pad with the motor driven system. But at that time, people's eyes were all attracted by the combination of Nike and apple. 
 in the mobile intelligent terminal occupying people's work and life, Nike lost no time to launch the sports application Nike+ Running. The APP, dubbed "let's run more fun," initially supported iOS, and later landed on the Android platform. Its GPS based positioning and calculation mileage enabled it to quickly capture a large number of athletes, and took the opportunity to suppress a Adidas again. Because of these positive attempts by Nike, Nike ranks first in the world's 50 biggest innovation companies in this year's "Fast Company", even Amazon and Square are not rivals. 
 facing this scene, anxious is not only ADI, but also an Apple's old rival, Samsung has been unable to restrain them. They once chose to join hands to fight. In March 2008, miCoach F110 sports music phone came out, which can play music and record fitness information. But this product did not achieve the desired effect. 
"P" then, ADI began to focus on building a system that can compete with Nike. MiCoach series products came into being. This series of APP applications include miCoach mobile, miCoach Football and miCoach Running. Although it was much later than Nike's launch, ADI's new platform was quickly recognized by people from all walks of life, including professional athletes, and struck back at Nike's provocation. 
"P", from the beginning of last year, the technology competition between the two companies rose again. Nike released the Fuelband sports function Bracelet in February last year, and Adidas responded in April with the release of ClimaCool Qingfeng series running shoes, in conjunction with the mobile game APP "Bao Qi Qi Bing"; Nike in June co operated with TomTom, a navigational product supplier, with a GPS sports watch. 
 "Nike and Adidas are no longer traditional sporting goods companies. They have gradually spanformed into technology companies through these products". A IT observer told IT business news network that today, smart watches for ordinary users, in fact, highlight the ambiguous mentality of manufacturers and have the blind mentality of "you give me away." But for the wearable devices of sports people, their goals are clearer and clearer. 
 this also allows more technology enterprises to participate. In March this year, Google launched a a href= "http://www.91se91.com/news/" > Adidas casual shoes < /a > at the SXSW conference. The biggest highlight of these shoes is not the motion measurement, but the shoe can "speak" and integrate with Google+. Although Google and Adi have not formally worked together, from this point of view, Google can see that in the field of wearable devices, Google is not lagging behind Apple's psychology. 
 in addition, at the end of last month, NOKIA also launched the first Window Phone 8 version of miCoach application with Adidas, and also provided additional functions for Lumia devices, including the integration of NOKIA music and GPS location tracking supported by Here map. 
 "this is normal", the observers said, IT industry will increasingly integrate with traditional industries, "like Google, NOKIA, they also need new users".