Rich Birds Choose Chen Zhonghe To Be A Brand Spokesperson.

Celebrity endorsement is an important issue that many enterprises will deal with. Celebrity endorsement is like all marketing techniques. Selecting and using it can get twice the result with half the effort.

The domestic consumers are not asking for warmth, clothes and so on. Clothing is the pursuit of personal image and charm.

The product spokesperson must have the characteristics that match the clothing brand -- charm and fashion.

(because the charm of the spokesperson dressed in clothes will make the consumer's psychology think that they will be good when they wear them, which will lead to follow and imitate. The greater the charm of celebrities, the greater the charm of pferring to clothing.

This is the most vivid example of the "Xu Wenqiang" fashion craze triggered by the TV drama "Shanghai" in the 80s of last century. Because actor Zhou Runfa played Xu Wenqiang to the extreme, Xu Wenqiang's costume dress windbreaker and white scarf were also popular throughout the country, becoming the necessary dress for men.

Zhou Runfa's "Xu Wenqiang" image is the representative of attractive male, and his clothes attract men's imitation and follow.

The successful YOUNGOR brand in China is undoubtedly worth noting in choosing spokesmen. YOUNGOR's image spokesperson is a famous singer Kris Phillips. Choosing Kris Phillips's success is not only that he is a celebrity, but the charm of Kris Phillips, the image charm of aristocratic atmosphere.

This charm adds to the aristocratic atmosphere of YOUNGOR clothing, thereby attracting consumers to imitate and follow.

Chen Zhonghe is obviously weaker in this regard, not because Chen Zhonghe is a sports person and has no personal charm, but his charisma lacks some free and fashionable characteristics, and lacks some charismatic qualities that lead to male imitation and follow.

In addition, the age of Chen Zhonghe spokesperson is also limited to some of his target audience. The age of the spokesperson is also a matter of serious consideration.

Most products must consider the age of the spokesperson and the consistency of the target audience.

Because the age of the spokesperson directly determines that the consumer may classify the product into a certain age group.

Chen Zhonghe's age is close to middle age. Young consumers are unlikely to accept the clothing of people of that age. They will be directly classified as middle-aged clothing.

Of course, enterprises choose Chen Zhonghe can also improve the visibility of products, after all, Chen Zhonghe is also a celebrity, but because of the lack of charm characteristics, and age constraints.

It is decided that this celebrity endorsement is somewhat lacking.

However, the investment of rich and precious birds enterprises is not small. Only a small number of advertisements are put on CCTV.

Why can't companies spend more money?