China's First "Well-Known Trademark" Prohibits Short Term Impact On Brand Names

< p > once punished, it is one hundred thousand at a time and the consequences are unimaginable. It is a fatal blow to some small businesses. Chen Changxi, Deputy Secretary General of the Fujian Food Industry Association, also said that the pition period of the new law is only 8 months, which is too hasty for most enterprises. He thinks the pitional period is two years more reasonable.

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< p > the new trademark law will be formally implemented in May next year, which clearly stipulates that "well-known trademarks" can no longer be used for packaging and advertising of goods and commodities.

Over the years, "well-known trademarks" have been used by enterprises to flaunt themselves. In Quanzhou, where brand building is impulsively bulging, they are regarded as brand branding by enterprises.

In fact, "well-known trademark" is not an honorary title, but also a recognition of the fact that the trademark is well-known.

The prohibition of "well-known trademarks" will undoubtedly have a certain impact on these famous brands in the short run.

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< p > < strong > influence or cause a major blow < /strong > < /p >

< p > Quanzhou has experienced vigorous "brand building movement". "China famous trademark" has been a golden honor for a long time, and has become the "golden signboard" of the enterprise.

Quanzhou is also the most widely recognized prefecture level city in China. At present, there are only 105 well-known trademarks in the Quanzhou area, which are only identified by industry and commerce. The number identified through judicial channels is far more than that identified by industry and commerce.

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The fourteenth article of the new trademark law, which is going to be implemented in May 1, 2014, is clearly specified in P. Producers and operators should not use the words "well-known trademarks" in commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities.

The implementation of this new regulation means that enterprises will remove the aura of "China's famous trademark" in the future.

The fifty-third law of the new trademark law also stipulates that fourteenth yuan will be fined 100 thousand yuan in violation of the provisions of the new trademark law.

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< p > for Quanzhou, whose brand density is so high, Lin Dongliang, President of Quanzhou Brand Research Association, called "too cruel".

"Quanzhou a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > clothing and food enterprises have been identified as" China well-known trademark "brand, a candy, a a target=" _blank "href=" http://www.91se91.com/ "> clothing" less than "the hanging tag, the collar, the bottom mold of a tile may have the logo of" China famous trademark ", and tens of millions of commodities are circulated throughout the country, the county level industrial and commercial bureau has the right to investigate and deal with.

Once punished, one is one hundred thousand, and the consequences are unthinkable, which is a fatal blow for some small businesses.

Lin Dongliang expressed his deep concern that the punishment was too heavy.

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< p > Chen Changxi, Deputy Secretary General of Fujian Food Industry Association, also said that the pitional period for the implementation of the new law is only 8 months, which is too hasty for most enterprises. He thinks that the pitional period should be two years more reasonable.

Take the food industry, food packaging materials are generally produced a year ahead of schedule, and the 4 to July off-season, these bags will not be consumed until May next year. If they are thrown away directly, they will not only waste, but also cause environmental pollution.

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< p > Lin Dongliang said, many enterprises are anti season production, for example, next spring and summer's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > this year has been completed, and clothing inventory generally takes two or three years, in the short term to clean up is not real, if it is too expensive to change the tag.

For building ceramics enterprises, the situation may be more severe, and the ceramic tile inventory cycle will last 35 years.

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< p > Chen Changxi also mentioned that there are many malicious counterfeiting agents in the market. Once they are caught, the consequences can be imagined.

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< p > < strong > worrying enterprises generally pay attention to < /strong > < /p >.

What worries the industry most is that at present, Quanzhou's enterprises are indifferent to the new trademark law. They generally pay little attention to it. Many business owners are indifferent to the new rules of the trademark law, and even do not believe it.

According to Lin Dongliang, there are also the boss of the enterprise: "will the Quanzhou industry and Commerce Bureau punish me?" the State Administration for Industry and Commerce has given me a "well-known Chinese Trademark". Lin Dongliang said that from his grasp of the situation, few enterprises have begun to deal with the new commercial law to be implemented next year.

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< p > according to the press, the printing shop is still printing a product brochure with "China famous trademark". The reporter has looked through several newspapers. Many companies have printed the words "China famous trademark" underneath the trademark in their advertisements.

The reporter sent a telegram to a chairman of a ceramic enterprise. He understated that he should not be punished very severely, while another assistant to the president of a well-known food enterprise in Jinjiang indicated that he knew nothing about it.

Li Xiang, general manager of the flag king, said that many enterprises in Quanzhou's clothing industry still feel that they do not care. He hopes to appeal to the media to give full attention to the industry, stop the brakes immediately, and replace the packaging and advertisements with "China's well-known trademarks".

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< p > some enterprises are preparing for the rainy day. Wang Xiaoyun, assistant president of Pan Pan food group, told the media that pan has held several special meetings in recent years to study the relevant elements in the outer packaging.

She also admitted that the future is mainly concerned that sales have a lag period. For enterprises, it is necessary to strictly arrange sales arrangements in advance according to the sales cycle, so as to avoid future troubles.

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< p > however, some enterprises also indicated that the new trademark law had little influence.

Wu Hanzhao, purchasing manager of magnetic kitchen Tao Mei Sheng group, told reporters that after the NPC Standing Committee adopted the decision to amend the trademark law, the China building hygiene Ceramic Association sent a letter to remind members.

He also said that the ceramic products of the group were printed on the carton with "China famous trademark" logo, which could be consumed by May next year.

As for advertising in newspapers, it will be adjusted after the expiry of the year.

Moreover, more than half of tile enterprises have "China famous trademark", which will not weaken the competitiveness of enterprises.

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< p > Li Xiang also said that the flag king only advertised the "well-known Chinese Trademark" and was not printed on the product.

He also said that the licensing mode of looking for spokesmen and advertising is out of date. Now clothing enterprises are more likely to seize channels and improve terminal efficiency. Relying on the reputation of "China's famous trademark", self advertised is also a past form.

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< p > < strong > China's first batch < /strong > < strong > < a href= http://sjfzxm.com/news/index_q.asp > > famous trademark < /a > /strong > /p >

< p > 1989, "Tongrentang" was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and commerce, and thus became the first batch of well-known trademarks in China, and was included in the annals of intellectual property development in China.

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< p > 1998, Heng An group was successfully listed on the Hongkong stock exchange and became the first private enterprise to be listed in Hongkong in Fujian province.

At that time, the director general of the State Administration for Industry and Commerce came to Quanzhou to inspect several private enterprises. Among them, Heng An Group and Shishi Fulin shoes left a deep impression on him.

Not long after, Heng An's "happy angel" and Fulin's "bird of wealth" won the title of China's well-known trademark and became the first batch of enterprises in Quanzhou to have this title.

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