Exhibition Focus: PH Value First Remit Will Release Brand Originality

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< p > < strong > looking for partners to develop e-commerce channel < /strong > /p >

"P >" part of the purpose of the exhibition is to invest in business, see how the market works, understand the industry dynamics, and collect industry resources.

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At the same time, our brand Goddess Bird (P) is trying boldly from the design concept, design conception and sales mode. We hope to collect some intention customers at the exhibition and attract talented people to join our design and sales team.

The general manager of vatoriy (Huzhou) Fashion Co., Ltd., which is dominated by professional women's wear, fashionable leisure, less than a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, has talked about the purpose of attending the first meeting of PH Value.

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Huang Zhuonan, general manager of fashion and leisure oriented Hongkong fashion company PLAYFASHION LIMITED, said: "our company planned to develop the mainland market earlier this year, hoping to bring several European brands to China, and to introduce the brand to the mainland customers by participating in the large a target=" _blank "href=" http:// www.91se91.com/ "> Fashion Show" /a ", and soliciting regional agents through the exhibition." P "

Wen Weimin, general manager of Antarctica clothing (Shenzhen) Co., Ltd., the main business casual wear company, also said that Antarctica was mainly prepared to find agents and OEM and ODM businesses at the exhibition.

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In addition to the P, the first PH Value of this year has been working closely with e-commerce, and Wen believes that it is necessary to cooperate with e-commerce so that customers can understand the latest product information and enjoy the pleasure of shopping at home at the first time.

Chen tran said: "from the rise of Jingdong, suning.com and other network sales platforms and the large number of customers of physical stores, it is easy to see that the electricity supplier is the trend of future development.

Similarly, the domestic apparel industry, such as Taobao and overseas shopbop, net-a-porter, and other shopping websites also increasingly seize the clothing entity store customer market.

In particular, the former department stores in the past, under the impact of the low cost of net sales, have already lost their advantages, facing the trend of retrogression, forcing many domestic brands to start restructuring.

Chen tran said that Goddess Bird had established the mode of simultaneous sales under the line and offline from the beginning of its establishment, and the result of the market test also proved that the decision was correct.

General manager Huang Zhuonan said: "we are optimistic about the great potential of e-commerce in China, and are actively looking for e-commerce platform to promote products through the Internet."

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< p >, it can be seen that PH Value first remittance cooperation with e-commerce platform has made many enterprises expect this, but also hope that the exhibition will have further improvement.

"We hope that the organizers will establish more and more extensive marketing channels, regardless of whether they are the buyers of large clothing stores," he said.

Wen hoped that the exhibition would provide more free online publicity for exhibitors.

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< p > "we should invite more professionals and operators from the clothing industry to visit the exhibition."

Huang said.

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< p > < strong > exhibits with diverse styles, emphasis on fabric and technology < /strong > < /p >

< p > the exhibitors will show their products' characteristics and ideas they want to express at the exhibition.

Among them, GoddessBird (goddess bird) shows a series of dress and clothing.

"Our dress is mainly a small dress and some evening gowns. It is designed for all kinds of Party, banquet and tasteful women. The target age group is 25~45 years old. The clothing part is also our strong point. The style is closely following the market trend, and pays attention to the craft and the version."

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< p > and the clothing displayed in Antarctica is mainly European leisure and free style.

The 4 brands displayed by PLAY FASHION LIMITED have their own characteristics. For example, DAVID ANDERSEN is famous for its name "a" target= _blank _blank href= "http://www.91se91.com/", the designer "/a" and "href=". It is famous in Europe and the United States and Japan, and has won awards repeatedly. The design concept of the designer is avant garde, innovative and bold.

Another brand, EE by line markvardsen, is designed by Danish designer LineMarkvardsen. The lady fashion dress she designs is very popular among women.

Brand PLAY CPH and POPCPH are also brands that embody personality styles.

Huang Zong introduced.

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< p > apart from its own style and characteristics, the exhibitors also attach great importance to the selection of fabrics.

"We mainly use Korean and Chinese Taiwan fabrics, and the quality and stability are better," Wen said.

The fabric used by Goddess Bird is imported from Europe, America, Japan and South Korea. The material is mainly made of chemical fiber, and all kinds of special texture knitted, woolen fabrics and special material dress fabrics. And the silk fabrics printed independently designed and developed are the main fabrics of the 70% fabrics.

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< p > PLAY FASHION LIMITED has made great efforts in purchasing fabrics, and has tried some foreign high-tech innovative varieties. Most of the fabrics come from Korea, and others are made according to the designer's requirements. Good fabrics will make the products more colorful.

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At the same time, many enterprises also rely on high technology and innovation to enhance the added value of products. For example, Victoria began to establish "Victoria International (USA) Limited" in Manhattan, USA 15 years ago. The purpose is to introduce foreign advanced design concepts, technology and advanced resources into the domestic product line, and establish a product line that is in line with international standards.

With INC, MACY 'S, MAGGYLONDON, SEARS, BONTON, DRESS BARN and many other famous brands in Europe and America, it has established a long-term and stable trade cooperation relationship.

Since then, Goddess has created its own domestic brand, "the goddess bird". "In terms of design, we have chosen the design style, structural design, process improvement, reasonable application of design elements, fabric and collocation, and pursue a simple, practical, comfortable and convenient style of clothing." Bird

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