Wuhan Real Department Store Test Water O2O Online Shopping Area

< p > annual double 11 will be staged "a href=" http://www.91se91.com/news/index_c.asp "promotion" /a "war, this year is no exception.

Double 11 before and after, electric business and Wuhan a lot of entity department store, will jointly promote for the first time, start the biggest promotion season in the year.

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< p > < strong > this year the store can be generous, < a href= "http://www.91se91.com/news/index_c.asp > > fitting" /a "> /strong > /p >

< p > in previous years, on the day of double 11, the physical department store became the "fitting room" of a large number of netizens. After choosing clothes, after fitting it into the fitting room, secretly copied the commodity number and then went online to clean up the bargain.

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< p > this year, many physical department stores do not want to watch the passenger flow slip away. They follow suit, offer a discount to consumers, and even try fitting and paying online.

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< p > it is learnt that in Wuhan intime department store, Tmall commodity area will be specially set up. Consumers can try out clothes in the store, then sweep the barcode, and then scan the Tmall cart into the shopping cart. The paction will be completed at 11 zero.

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< p > Yintai related person in charge said that 300 domestic and foreign clothing brands are expected to support online payment under the double 11 line, and netizens no longer need to secretly copy the commodity numbers in the fitting room.

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The promotion of < p > strong > WeChat will start with a hot start < /strong > < /p >.

"P >" the strong season of the entity department store is in gold nine silver ten, e-commerce peak season is in double 11 pairs 12, both sides join hands, can lengthen the promotion season, create the peak of the whole consumer retail industry. "

A href= "http://www.91se91.com/news/index_p.asp" > Wuhan < /a > department store insiders revealed that at present, the major shopping malls are developing preferential measures. The most likely way is to use the two-dimensional code scanning or WeChat promotion to launch the preferential interaction between online and offline, attracting the habit of online shopping otaku women to go shopping.

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< p > in previous years, some consumers waited all night. They did not buy cheap goods. Instead, they were prompted by "sorry, busy system, please wait a while".

Consumers are unable to place orders and complete payment.

Liu Zhenfei, vice president of Alibaba technology assurance, said that this year, the website carries more than twice the magnitude of last year.

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< p > related links: < /p >

< p > in fact, O2O mode, as early as the rise of group buying websites, has already begun to appear, but consumers are more familiar with the concept of group buying. Group buying products are temporary promotions, while on the O2O website, as long as the website and business continue to cooperate, the merchant's goods will continue to "promote sales", and O2O businesses have offline stores, while the group buying mode businesses are not necessarily.

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< p > O2O e-commerce mode needs four main elements: independent online shopping mall, national authoritative industry trusted website certification, online advertising marketing promotion, and full social media interaction with customers online.

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The emergence of "P" two-dimensional code will become the key for mobile operators to enter the mobile Internet and layout the future O2O e-commerce.

Two important events are: one is Mr. Ma Huateng of the Tencent, who openly stated that Tencent is "promoting the popularity of the two-dimensional code, which is a key entrance to the online and offline". One is the new thing of Guangdong mobile station in Guangzhou subway station, which is called "mobile flash station", which is a new thing of data dissemination and sales. It is also unique in that it integrates two-dimensional code, and buys all kinds of data services through two-dimensional code.

One is the giant of the mobile Internet. One is the giant operator who is moving into the mobile Internet.

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No one is absent from the P O2O nuggets. Whether it's ambitious mobile Internet entrepreneurs or big family Internet Co, as Li Kaifu said, O2O will change China in the future. Once online and offline, it will be a huge explosive force.

This is the Internet giant from the PC end to the power of the mobile terminal contest, they all need to seize the opportunity of O2O and life service business. Undoubtedly, O2O is one of the future forms of the electricity supplier.

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