Chinese Textile Enterprises Are Buying Large Quantities Of Air-Jet Looms By Devaluation Of The Japanese Yen.
Since last October, with the depreciation of the Japanese yen, it has imported a value of 300 thousand yuan from the Japanese "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107105" > air-jet loom < /a >, now it only needs 260 thousand yuan RMB. P
According to Tsuda Ko, director general of Marubeni Corp's sales department of Japan's general agency in Japan, Xu Jianmin, the price of air-jet looms of different configurations is different, but in general, the average price of Tsuda Ko's jet weaving in the Chinese market has dropped by nearly 20% because of the exchange rate.
This is not expected in the usual sales bargaining, generally floating at most 1~2 percentage points.
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< p > < strong > a loom is cheaper 20% < /strong > < /p >.
< p > < strong > Nissan orders increased by 30% < /strong > < /p >
< p > the huge price temptation has made the textile enterprises of our country not optimistic. They took this long time to seize the time and bought a large quantity of Nissan air-jet looms.
According to customs data statistics, 1~8 imported air-jet looms 4933 in China this year, an increase of 90.17% over the same period last year, 777 more than last year's imports.
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< p > when Japanese loom manufacturers were worried about this year's market, the depreciation of Japanese yen became more obvious after March and April this year. The price of an air-jet loom decreased by nearly 20% in a few months compared with last year.
Meanwhile, orders for the two major loom manufacturers in Japan rebounded rapidly.
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< p > "in fact, this year's cotton textile situation is the worst year in the past few years. We originally estimated that the textile enterprises will not buy large scale weaving equipment this year. But because of the exchange rate reason, the price is 20% cheaper. Some southern private enterprises have been placing orders for cheaper prices for future consideration."
Xu Jianmin said that the price of each device dropped by nearly 20%, which is not considered in the usual sales negotiations of Jin Tian Ju, and generally fluctuated by 1~2 percentage points at most.
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< p > no doubt, Japanese yen's < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > devaluation < /a > has not only benefited the domestic user enterprises, but also promoted the sales of Nissan air-jet looms.
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< p > reporter understands that Tsuda Ko sold 3000 air-jet looms in the first 8 months of this year, and only 2000 units sold last year.
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P, another big loom manufacturer in Japan, TOYOTA automatic loom Co., has also had very good sales this year.
Toyota Corporation sells about 10000 looms per year in the global market, and China accounts for about 70% of its sales.
During the sales statistics from April 2012 to March 2013, TOYOTA sold about 6000 looms in China.
According to Xu Yu, Shanghai Representative Office of TOYOTA automatic loom, orders for this year increased by 30% over the same period last year.
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< p > < strong > domestic equipment market is weak > /strong > /p >
< p > < strong > enterprises complain about devaluation of Japanese yen < /strong > /p >
"P" is quite different from the booming sales of Nissan air-jet looms. The sale of domestic air-jet looms this year is not satisfactory.
It is understood that orders for TOYOTA and Tsuda Ko are all scheduled for next March and April, while the orders for domestic air-jet looms are mostly maintained for only two months or so. Some companies are even cutting production. The largest domestic air-jet loom production company's Xianyang spinning machinery orders are much lower than last year.
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This year, the domestic air-jet looms sell better than Wuxi's P air-jet loom Manufacturing Co., which sold 600 air-jet looms as of the end of August, equivalent to last year's output.
Ding Chaoying, general manager of the company, told reporters that if there were no devaluation of the yen, their sales would be better.
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In an interview with the domestic jet loom production enterprises, most enterprises agreed with Ding Chaoying that the sales of domestic jet looms were not smooth this year. In addition to the market depression, the devaluation of the yen led to the Japanese loom to seize the share of some domestic looms, and some users who originally planned to buy domestic jet looms had invested in Nissan jet loom.
Ding Chaoying said that an order that their company is talking about is swinging between the company and Toyota Corporation, and other companies have similar situations.
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Whether P yen will continue to depreciate is a problem that domestic air-jet looms are worried about at present.
In their view, the depreciation of the Japanese yen is a great benefit to Japanese enterprises. With the price unchanged, the cost will also be reduced by the increase of production, so that the profits of Japanese enterprises will be further improved. If the original profit is maintained, if the price of the Nissan loom is lower, it will further stimulate the growth of orders.
Before the depreciation of the yen, the price difference between domestic and Nissan jet looms is 40%, which is only 30%. If the yen continues to depreciate, the price gap will be smaller, which will have a greater impact on domestic looms.
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< div style= "page-break-after: always" > span style= "display: none" > /span > /div >
< p > < strong > price is not the leading cause < /strong > < /p >
< p > < strong > product positioning determines everything < /strong > < /p >.
< p > in view of whether the depreciation of Japanese yen will cause some enterprises to change from domestic equipment to Nissan equipment, the views of Japanese companies and Chinese enterprises are totally different.
Xu Yu believes that textile enterprises choose domestic equipment or < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Nissan equipment < /a >, usually because of the positioning of production products, not only because the price is cheap, from domestic equipment to buy Japanese equipment, this phenomenon can not be said, but very little.
Xu Jianmin also holds the same view with Xu Yu.
He said that a domestic air-jet loom was 160 thousand yuan (already containing 17% of the tax), and the Nissan air-jet loom dropped from 300 thousand to 260 thousand, which still had to pay 17% tax on the purchase. There was still a gap of 100 thousand yuan between them.
He believes that the price gap is not the main reason for leading enterprises to choose equipment. Besides product positioning, there are also the habits of enterprises.
Most of Tsuda Ko's customers this year come from old customers, even new customers, because of their product positioning to choose Nissan air-jet looms.
Xu Yu said, in fact, the gap between the price of domestic air-jet looms and Nissan air-jet looms is reflected in the comprehensive gap between the technical performance, the manufacturing quality and the service level.
This is why our country imports thousands of Nissan air-jet looms every year.
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"P > for this, domestic air-jet loom production enterprises have also recognized.
But at the same time, we also think that the domestic air-jet looms have made great progress in recent years. They are catching up with Japanese equipment in technology, the price gap is also shrinking, and the output is gradually coming up.
Of course, if we want to really replace imports, we need to continue technological innovation and improvement.
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< p > in fact, the change of exchange rate has led to a large recovery of Japanese loom orders. Fundamentally speaking, it is still the demand of the market.
That is to say, the market is there, the key is whether your equipment can keep up with the needs of the enterprise.
We believe that due to the limited output, Nissan looms can not eat all the markets.
Domestically produced looms are still competitive in terms of price performance. Under the present circumstances, the domestic air-jet loom manufacturers should not only consolidate the domestic market, but also pay attention to opening up overseas markets.
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