This Winter Clothing Industry High Inventories, Merchants Shouting Prices Will Not Drop Or Rise

< p > recently, chill came and busy buying autumn winter clothes, did you find that the price of newly listed clothing has gone up? < /p >
< p > September < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > CPI < /a > up 3.1% compared with the same period last year. From the year-on-year data of non food prices, clothing prices rose by 2.3% over the same period last year. Among them, clothing prices rose 2.5%, an increase of 1.2%. Data released by the Changchun investigation team of the National Bureau of statistics also showed that clothing prices rose the highest in eight categories of consumer goods and service prices in September, and became the main reason for promoting CPI, reaching 5.9%. Among them, men's clothing, women's clothing and children's clothing prices rose by 5.2%, 4.4% and 8% respectively. < /p >
On the one hand, the price of new clothes is always high. On the one hand, many clothing businesses are offering discount promotions to solve the stock crisis. Clothing pricing has a "strange circle". When consumers choose clothes, they seem to have entered a "strange circle" that they do not buy at the expense of P. < /p >
< p > is the cost of new clothing rising, or is it a cost pull? Or reserve space for inventory products and future discount promotions? < /p >
< p > how will the pricing strategy of clothing change and adjust under the pressure of the poor overall prosperity of the apparel industry? < /p >
< p > How can consumers polish their eyes to make the best choice in the face of a variety of clothing prices on the market? < /p >
< p > < strong > market phenomenon < /strong > < /p >
< p > < strong > the price of the new winter clothing has increased by about 20%, < /strong > /p >
< p > in the past week, the lowest temperature in Changchun has reached zero degrees Celsius. Warm autumn and winter clothing has attracted much attention. Before the "eleven" sale, the autumn and winter clothing products such as cotton clothes, down garments and so on, which appeared in the discount sales area in the anti season status, have begun to occupy the main locations of the major shopping malls. Recently, the reporter visited several major business circles in Changchun to understand that not only the winter clothes that just appeared on the market, but the price of new clothing products coming up this season is generally higher than that of last year. < /p >
< p > "the average price of the new down jacket this year is about 20% higher than that of last year." On the 16 day, Ms. Xu, who had been engaged in clothing wholesale business for many years near the black water road in Changchun, pointed to a new long hair and feather collar down jacket on the shelf. Take this section as an example, the manufacturer's price is 1380 yuan, and the down coats of last year's style and filling amount are only 1280 yuan, compared with 100 yuan this year. According to Ms Xu, the price increase is not an individual style, but a general inflation. Taking the brand name of her agent, a and down garment "/a", for example, the price of the manufacturers generally increased by 10% to 15% over last year. < /p >
< p > it is not just wholesalers such as Ms Xu who feel that the price of clothing is rising. Zhao boss, who has opened many stores in Guilin Road, has been engaged in clothing retail business for more than 10 years. His feeling is that whether the shirts or cotton clothes are new products this season, the price of his purchase will go up. "In my store, about 70% of the clothing is co operated with a fixed brand dealer, usually 2~3 months ahead of schedule." Zhao boss said that a group of winter clothes that had been ordered just a few days ago, the brand dealer clearly told him that the factory cost increased with the price of raw materials, and the order price was 15% to 20% higher than that of last year. < /p >
< p > < strong > high price of goods, merchants do not dare to stock up < /strong > /p >
< p > recently, Miss Li, who had traveled to the south for a long vacation, had just returned to Changchun and was caught unawares by the sudden cooling. In the past two days, she was anxious to buy winter clothes. She found a strange phenomenon -- some of the new clothes were cut off early, and the numbers were missing. < /p >
In the interview with P, some women's clothing operators also confirmed Ms. Li's findings. "No matter whether the bulk or fixed brands are getting the goods, the price of the goods has gone up. For me, the cost has increased a lot. If the quantity is too large, too much pressure is too high, and too much inventory pressure is not good enough to sell, so I take the strategy of" taking frequent purchases and taking less. " Clothing retailer Zhao boss told reporters. Take the shop he runs as an example. In the past, when the budget for bulk cargo was 30 thousand yuan, now the same budget, because of the rise in unit price, the volume of cargo will be reduced accordingly. He has reduced the single loading budget to 20 thousand yuan, and the quantity of cargo on a single trip has been even less. This is called "less take". In the past, the monthly purchase frequency was 2~3 times, and now it has increased to 4 times. This is called "diligence". In this way, we can reduce the pressure of purchasing cost brought by the rise of the unit price of clothing, and at the same time, we should take into account the sufficient supply of goods, and avoid the risk of inventory as much as possible, because the phenomenon of "a href=" http://news.sjfzxm.com/news/list.aspx Classid =101112107107 > broken code missing /a "will appear. < /p >
< p > < strong > price rise < /strong > < /p >
< p > < strong > Why do we need to increase the price of new clothes? < /strong > < /p >
< p > under the condition of serious clothing inventory, why should the price of new products not rise? Is it related to stock products because of cost pull? Under the pressure of the overall prosperity of the garment industry, what changes and adjustments will be made in the pricing strategy of clothing? The following three aspects will reveal the price of clothing new products this year. < /p >
< p > < strong > secret is not driven by the cost of raw materials, but the price rises < /strong > /p >
< p > for the reasons of the rising price of new clothing products, Liu Lau, Secretary General of Jilin textile and garment industry association, said in an interview with the newspaper that the main reason is the cost pull, not only the cost of raw materials, but also the cost of labor, the upgrading of fabric styles, and the improvement of design concepts will increase the cost of production enterprises. For example, at present, the wages of garment workers in the province are generally around 2000 yuan, compared with last year, this part of labor costs rose by about 10% to 20%. Enterprises are generally faced with the problem of "raising salaries and retaining people", and some enterprises use layoffs and reduce production volume to reduce costs. < /p >
< p > Sun Liwu, an analyst of Zhuo Chuang information cotton industry, said that as one of the main materials of textile and clothing, from the trend of cotton price fluctuation in recent two years, the scope is relatively narrow. Therefore, it can be judged that the cost of raw materials plays a lesser role in the rise of clothing prices. The development cost of the marketing channel is increased, including the rental fee of the shopping mall and the agency fee of the terminal clothing store. In addition, the new product price is made up to compensate for the loss of profit caused by < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > high inventory < /a >. < /p >
< p > < strong > revealing two. The cost is reduced by reducing production and raising price < /strong > < /p >
< p > the factors that affect the overall price of clothing this year are also the factors that raise the price of manufacturers to reduce production. According to Zhao bosses, a clothing retailer, for bulk garments, the cost of producing 1000 pieces and 800 pieces of raw materials is almost the same as that of raw materials. If the original 1000 products were sold for 50 yuan, the cost would be closed, and now the production is reduced to 800. If each item is still sold for 50 yuan, it will not be able to compensate for the extra cost. < /p >