After The Olympic Games, Children'S Wear Market Will Usher In The Peak Season.

Olympic business opportunities have led many brands to look forward to it. Perhaps the temptation of the Olympics is greater than the temptation of shopping malls, or the restrictions on the odd and even number of trips will bring certain traffic difficulties to consumers. Therefore, the shopping mall finds that the volume of passenger traffic is not as large as expected, which has led to the recent sale of licensed children's clothing.

This kind of impact is more obvious to the shopping centres located in the business center. Sales due to traffic restrictions are more obvious here, and the impact is less obvious in the community stores. Reporters do not see the decrease in the number of people in the shopping malls near the residential areas, and the passenger flow also maintains the same level.

But according to malls managers, this suppressed consumption will have an outbreak later.

I am afraid that the most obvious area of the Olympic Games is Xiushui Street. Because of its popularity abroad, it attracts lots of foreign tourists watching the Olympic Games, and the passenger flow has increased significantly. According to the statistics, the daily traffic volume has reached fifty thousand passengers, so many shopping malls are envious. There are indeed great business opportunities in the Olympic Games.

In particular, some products with Chinese elements are also concerned by foreign tourists. Pearl, silk and hand embroidered products with Chinese auspicious patterns are even more sought after.

Therefore, businessmen should also consider the impact of their brands on brand sales in the mall.

For children's clothing, because the distribution channels of brands are mostly in shopping malls, and foreign tourists do not rush into shopping malls, so sales have not been brought to a climax.

Since the successful bid of Beijing Olympic Games, countless people have placed great hopes on the Olympic Games and launched a dazzling Olympic marketing.

Therefore, the brand is hoping to gain a lot in this period of time, but the result is in a sentence by a manager of a store: "high expectations and limited business opportunities".

Therefore, he suggested that we should balance our mentality and reduce the expectation of Olympic business opportunities.

The Chinese have a strong learning ability and accept the western management concepts very quickly.

But for these children's clothing business owners, strategies and brands are still vague concepts in their brains.

Although some of them have been doing the strategy, they are doing brand and doing well.

But a lot of brand goals are just marketing, or use the Olympic Games to make a few meaningful activities to increase sales volume, equate strategy with brand and marketing.

Brand is the center of an enterprise and the central point of all strategies and strategies.

Brand strategy is the center of all other strategies. It is also the ultimate goal of all other strategies, instead of just taking the brand as a concept in marketing.

Of course, brand strategy is the support of marketing strategy, or marketing strategy is only an integral part of brand strategy. Therefore, we need to deal with Olympic business opportunities with broader thinking.

At the end of the Olympic Games, it is the best time for children's wear brand to complete one year's sales. Therefore, the brand should adjust the train of thought as soon as possible and focus on the work.

During the interview with the manager of a famous shopping malls children's clothing department, the manager said that the recent sales were not as good as expected. Therefore, the shopping mall is also actively preparing for the next marketing plan, and I believe that this autumn will be able to pull up at the same time.

This is also the voice of many children's clothing brands. Therefore, this autumn after the Olympic Games is a very important selling season for many children's wear brands. Many brands should pay attention to this business opportunity, face them with a positive attitude, and meet the needs of consumers with more effective marketing methods.