Lining'S New Sports Shoes Are Sold On The Word "Embarrassed".

The core tip: "Jiong", which is praised by many netizens as "the best word in twenty-first Century" is used by businessmen to make sports shoes. According to the introduction, after the "embarrassing" shoes were launched in July this year, consumers praised this shoe "very embarrassing very strong", and sales staff also said that this kind of shoes often sold out of stock.

The Sichuan online Huaxi Metropolis Daily reported in August 28th that there is such a word. If you are a Ranger in the crossbar network, if you do not know it, you will be laughed at by other netizens. If you are not a network person, then you should know it too soon, because more and more businesses begin to excavate its value from the business side, and read its business experience.

This word is "embarrassing".

The word "embarrassed": who does not know "Jiong" on the Internet, is praised by many netizens as "the most powerful word in twenty-first Century". It has recently emerged from the virtual Internet world and entered into real life. A sports brand has caught the fashionable people's psychology of pursuing fashion, and has pioneered the introduction of "embarrassed" shoes.

According to the introduction, after the "embarrassing" shoe was launched in July this year, consumers praised the shoe as "interesting", and the salesperson also said that the shoes sold well.

Experts say that the brand is targeting consumers online, which is the embodiment of the awareness of big brands in online marketing.

It also shows that the internationalization of big brands has an acceptance of online public opinion, and Internet users are increasingly becoming the audience of brand products.

Survey: Crazy "embarrassed" word runs across the Internet. According to the survey, the word "embarrassed" has reached the level of Madness on the Internet.

Recently, there has been a video clip entitled "one day, one embarrassment".

"One day, one embarrassment" is a short video of a day. A short film expresses a meaning. Every short film basically takes the form of cartoons, and these cartoons do not show the various mental states evolved from the word "embarrassed".

In addition, Internet forums such as "embarrassing forum" and "big embarrassing village", which are sold as "embarrassment", are also sought after by Internet users.

Baidu post bar has even set up an embarrassment for this word. Up to now, there are 10600 posts on the word "embarrassed" in the post bar, and more than 500 "embarrassing forums" can be opened on the Internet.

In real life, some people have opened a "milk tea" shop, and their business is very good.

Netizens: "embarrassed" shoes are very embarrassing. "I bought a pair of shoes today, and I have an embarrassing word in my shoe."

Recently, a netizen posted a blog on embarrassing people wearing a pair of shoes and attached several photographs of different angles.

After seeing the photos, many netizens were amused by the new shoes, and they were impressed by their creativity. They praised the shoes very much.

Xiao Ying, a netizen, said, "I didn't find such humor. It's not bad. I went to the mall to see it."

Many people asked where the shoes could be bought. Apart from the surprise and appreciation of the creativity of the shoes, some netizens joked, "it's terrible. When you wear your eyes, you drop 45 degrees."

What is the meaning of "embarrassment"? Why does the brand print the word on its shoes, and many netizens respond so positively? The "seven song" that often goes on the Internet says: "Jiong" is an ancient Chinese character, reading Jiong, the original meaning is "bright".

The word "Qiao", which is popular in the Internet, is endowed with new meaning because of its shape.

The shape of "embarrassment" is like a depressed face. "Mouth" can be seen as the outline of the face. The "eight" in the mouth is two eyebrows that are drooping because of depression and sadness. The mouth below the eight characters is the mouth that is aggrieved and opened.

Because of the image, it is endowed with new expression of sadness, helplessness or extremely embarrassing mood.

In addition, the word "Qiao" is identical with "embarrassment", making it a good substitute for expressing depression.

As more and more people approve of "Jiong", shoes with various "embarrassing" patterns have appeared on the feet of people.

How about the sales of such fashionable shoes? Yesterday morning, reporters visited Chengdu's most popular spring road.

Walking into a Lining store near Chunxi Road's south mouth, it was easy to find two pairs of men's "embarrassment" shoes in the store's prominent place. The main colors were white and black.

According to the salesperson, this is the new shoe that has just been listed this year, and there is a coffee shortage.

Because of the popular Internet elements, it is very popular among young people. "Basically, they can sell one or two pairs a day, and the sales volume is very good."

In the two floor women's shoes area, the "Jiong" shoes have been sold off.

"Yesterday, a couple bought two pairs of shoes with the same style.

A salesperson from another store said that the price tag of 319 yuan and the price of 299 yuan were the most popular shoes in the shop. "These shoes are not expensive in the middle price, but also limited, so they are easy to sell."

According to the information on the official website of the brand, the shoes were listed in early July this year, and there are three styles of men's shoes and women's shoes.

Reporters noted that different stores as a sales situation, and some three models at the same time, some choose only two styles, but they often sell goods.

Expert: big brand network marketing consciousness strengthens, the surging network "guest" culture wave has enriched the social culture. The timely reception of network culture and the rapid and innovative response to Internet culture has also become a part of entrepreneurship in twenty-first Century.

Li Yu, President of the Sichuan Institute of marketing, said: "although the torch was ignited by the Olympic Games, the popularity has been expanded, but its twenty year growth history has also made some people's hearts in the image of the brand solidified."

Because of this, some people who pursue fashion may feel that this brand is not fashionable enough and not fashionable enough.

"The emergence of this" embarrassing "shoe represents the unconventional design idea of the brand and wants to change people's understanding of Lining through innovation.

Professor Li Yu believes that the advantage of choosing the most popular elements in the Internet is not only to attract netizens, but also to enhance the image of the brand and make the brand more fashionable in people's minds. This is also the embodiment of the awareness of the marketing of big brands.