Make An Inventory Of The Top 10 Star Fashion Stores
To some extent, each fashion brand is a display of star preferences. In particular, we list the top 10 most popular Chinese star fashion stores to see how they make money.
Make an inventory of the top 10 star fashion stores, star fashion brands rise
Luo Zhixiang Chaopai: STAGE
Recently, Luo Zhixiang's own Chaopai STAGE announced its entry into Shanghai Xintiandi, which is also its first exclusive store in the mainland. STAGE Xintiandi stores continue the brand's style in Taiwan. The mysterious black series, together with crystal bricks under the counter, create a modern and gorgeous sense of modernity, and use different beams of light to create a sense of space for dazzling visual feast.
When settling in Xintiandi this time, STAGE also brought another fashion brand Manhattan Portage, whose products will be sold in STAGE stores at the same time. This is also the first time that Manhattan Portage has entered the mainland of China. Its signature product, Manhutun Postman Bag, has always been loved by fashion lovers. The mailman bag area in the store also continues the original metal network design, and creates the urban street style with the star shaped hole shaped iron frame.
It was opened in Ximending in June 2008. In less than a year, it has been open to overseas franchise. It was opened in Singapore in March 2009. Then Hong Kong franchise stores opened, and then to the mainland. He kept the investment cost, turnover, franchise fee and other figures confidential, but soon after the opening of the Taipei store, it created 200 "superman clothes" and "beeper people" with a unit price of 2800 Taiwan dollars (equivalent to more than 640 yuan) Hooded T-shirt The record of selling out and earning 560000 yuan (equivalent to nearly 130000 yuan) in 30 minutes is quite impressive.
Edison Chen Chaopai: Clot
Edison, the founder of Asian trend religion, founded his own trend in Hong Kong in 2003 Clothing brand Clot, and personally participated in the design, materials and other aspects of clothing, becoming the first fashion brand in China, and has a certain influence in the world.
Clot is a lifestyle company. It not only creates Clot trendy clothes that lead street fashion, but also cooperates with many famous brands across the border to create various new and cool jeans, shoes and dolls (the most famous one is Brick's ever-changing bear); Clot also supervises its own music and videos, and plans parties; Help some Hong Kong brand companies to do creative consulting, such as Nike, Pepsi
Harley Motorcycle Club: Punk 1016, Chaopai Accessories Collection Store
In the middle of the last century, flexible, bold and passionate emotional atmosphere was surging in the streets of Europe and America, and the trend of personality swept the world. With the emergence of rock and roll, Harun and punk culture, it is rapidly sought after by young trendsetters. Until today, it is still the most popular choice for trendsetters. Based on this background, Harley Motorcycle Club of the United States founded Punk 1016 Chaopai Store.
Today, punk 1016 has become a popular fashion brand. It is an international brand accessories collection store carrying European and American personalized culture. With its sensitivity to European and American trends, it works with international well-known fashion designers to accurately interpret contemporary punk, rock, Harun and other personalized cultures. Draw nutrition from culture, focus on the development of personalized accessories, and lead the new trend of contemporary popular accessories with the international development idea.
Jay Chou Chaopai: PHANTACi
"Fantasy", which originated from Jay's mischievous and weird ideas and combined with colorful and diversified concepts, was born in the East District in 2006. Like a store name, the store and brand spirit in the East District give customers unlimited imagination and creativity. It is composed of Jay Chou who likes fashion and fashion and his good friend Rice Institute. The two people give play to their respective expertise in different fields and expect to present the complete appearance of PHANTACi.
The interior decoration of the store was created by two famous interior designers in Taiwan. With a low-key and gorgeous concept, the brand new and perfect PHANTACi presents a more distinctive image. JAY, who has a large number of fans, doesn't have to worry about sales.
Li Cansen Chaopai: SUBCREW
Subcrew means "a group of people from the submarine". Because we usually work in a relatively underground environment, most people can't see or know when we work. I hope to show you something when I present it, just like submarines sometimes reach the ground.
The concept of Subcrew began in the summer of 2002. In 2005, the SUBCREW team was officially established in Hong Kong. The brand name comes from the words "submarine" and "crew", which means that SUBCREW is like a team that sticks to its position and works side by side. It acts low-key, but is not affected by regional boundaries and does not drift with the tide.
In addition to setting up consignment stores in Hong Kong, Subcrew has also opened several franchise stores in mainland China, such as Changsha, Dalian, Chengdu, Guangzhou and Dalian, called UNITY.
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Chen Jianzhou Chaopai: Attitude
Taiwan Fashion brand "Attitude" is a brand cooperated by Taiwan SFA Company and black people (Chen Jianzhou). A series of trendy products designed with "Attitude" as the theme are very popular in Taiwan. Brands with a high popularity rate on TV, such as Li Chen and black people, are supported by a lot of people in the arts and energy industry.
Zhang Zhenyue Chaopai: WNP
Many people think Fingercroxx is Zhang Zhenyue's brand. In fact, A Yue only made an exclusive endorsement for FGXX a long time ago, so now many people think he is the founder. The real trend brand belonging to Ayue should be WNP, which cooperates with Ge Minhui.
A Yue's WORKnPLAY first set up shop in Hong Kong. It started trial operation on December 1, 2009 and officially opened in April of the next year. The goods were once out of the market, with good results.
May Tianchao Brand: STAYREAL
The creative trend brand STAYREAL was founded by A-Xin, the leading singer of the famous rock group Mayday, and his high school classmate Bu Erliang, a famous illustrator. The main design style is to integrate the rock music style of the street. Since its establishment in May 2007, it has continuously launched innovative and high-quality T-shirt works by means of childlike charm, innocence, rock and roll, anti war, and simulation.
Holding the brand's infinite creativity and the idea of creating exclusive Chinese fashion, STAYREAL officially opened its first direct flagship store on December 6, 2008 in the East District of Taipei, a trend indicator. In the highly competitive fashion market, STAYREAL has so far covered a total of 8 direct stores in the north, middle and south of Taiwan. Recently, under the strong attack of Japanese brands, it has become one of the few Taiwanese brands that can successfully occupy Hong Kong, the melting pot of Asian fashion.
After the opening of "Newport Center", a fashion brand distribution center in Hong Kong, in February 2010, and the grand event of queuing caused by many activities, it officially settled in "Langham Place", a well-known shopping center in Hong Kong, in October of the same year, and the charm of fashion swept Hong Kong and Taiwan. Now, the first flagship store in the mainland has entered Shanghai Xintiandi at the end of 2010.
Li Chen, Pan Weibo Chaopai: NPC
On July 2, 2009, N.P.C, the first multi brand store of famous VJ Li Chen, opened in Room 11, No. 139, Changle Road, Shanghai. As Li Chen, who has operated a trendy shop for two and a half years, this new opening of N.P.C is a trendy action with breakthrough significance. Many friends came to join in. As another boss of N.P.C, Pan Weibo, the little king of hip-hop, participated in the operation of the whole store.
N. In addition to carefully selecting the limited quantity of foreign fashion brands, P. C also encourages mainland originality and provides a platform for more mainland brands and designers. It hopes that through this way, we can truly understand the current mainland original fashion culture. Now this store has become a famous star brand store among the fashion brand stores.
Wang Dongcheng Chaopai: MUA
MUA, the sound of love and love touching, is the onomatopoeia of kiss. On February 14, 2010, artist Wang Dongcheng and his team came to everyone with the design concept of MUA brand and full of love. The birth of MUA is to bring you a sweet feeling of love around you forever. On March 14, 2010, the official website of MUA was officially opened. Its warm concept and the support of a large number of fans make MUA's sales volume very considerable today.
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