Bingjie'S Online Press Conference Triggered A Hot Reception Of Yang Mi'S Design

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Three cartoons of Yang Mi wearing fashionable down jackets, selling cute, intellectual and elegant versions, have been wildly circulated on the Internet recently and attracted netizens to design classic essays based on the cartoons.

Such a grand occasion is an interactive activity launched by "Bing Jie New Product Launch Online Conference" to release "Power Down Garments". Yang Mi's design is Bingjie's key style every year. Yang Mi, the brand spokesperson, also serves as Bingjie's fashion trend consultant. Every year, she tries her hand and personally participates in the design of fashion Down Jackets "Power style" has become a hot selling style of Bingjie every year, creating a successful example of spokesmen launching exclusive styles.

This year, Yang Mi launched three more "power models", which are mainly sweet, simple and fresh light models, full of romantic style, and immediately attracted fans. At the press conference, the "Yang Mi Style Creative Story Award" was announced at the same time. The "Mi Style Story" of consumer creativity reflects the high recognition of young people to the brand.

Bingjie brand broke the convention, changed the traditional mode of "offline" press conference in previous years, moved the press conference to "online" for the first time, and made use of the borderless network world to spread the information of new product listing instantly and infinitely.

The online press conference was held in a special studio, with Weibo and WeChat as the main platforms. The conference was synchronized with video, image and text communication. Consumers watched the content of the conference synchronously, and asked questions, left messages and interacted instantly.

This press conference has opened Ice clean The curtain of new fashion products coming into the market in autumn and winter of 2013/2014. The annual slogan of "Fashionable I am the most dazzled" was put forward for the new down jacket. The colors, fabrics, styles and matching are dazzled. The four series represent the fashion cutting-edge style of down jacket: light dancing and flying series, which mainly focuses on light and thin styles. Autumn and early winter are just in time; Colorful Paradise series, featuring candy color, bright, light, simple and cheerful; Phantom City series, focusing on the elegance and refinement of modern fashion modeling; The Twilight Forest series is a personalized leisure style with distinctive style. It pays attention to casual practicality and flexible matching.

At the press conference, the "Top Ten Online Hot Brands of Bingjie" were announced according to consumers' online attention, which narrowed the distance between brands and consumers. At the same time, "Consumers' Best Comments Award" was awarded, which improved the voice of consumers and made Bingjie a fashion brand with deep participation of consumers.

As a leader in down jacket Bosideng Its brand, adhering to Bingjie's style orientation of "youth, fashion, trend and vitality", will take the fashionable women's clothing brand with down jacket as the core category as a new vision in the future, and strive to interpret "confident and happy girls", so as to meet the new generation of girls aged 18-35 who pursue trends, control fashion and enjoy a happy life.

Wang Daocheng, general manager of Bingjie Company, said at the press conference that Bingjie not only wants to provide consumers with high-quality down jackets, but also more importantly, to bring more confident and happy fashion experience to everyone. Strengthen communication with young consumers from all levels of products, communication, activities, etc., so that the brand can stay in the heart for a long time.

For this reason, Bingjie's annual "Fashion Song Club" also announced the departure of the national tour at the press conference. Gui Yumeng, Wang Xiaomin, Zhu Jingjia, Su Dingqi, who became popular in well-known programs such as The Voice of China, Flowers Blossoming, The Voice of the Chinese Dream, and Tao Yuyu, a popular singer of the new generation of jade maidens, have become the star candidates for this year's fashion song club. They will go to more than 50 cities across the country to interact closely with Bingjie consumers.

Borderless network communication, the most dazzling fashion new products, popular star designs, and the massive "Fashion Song Club" all these actions reflect Bingjie's strong desire for the brand to move forward at full speed, and also lay a solid foundation for Bingjie to become a fashionable women's clothing brand with down jacket as the core category.