Diversified Market Is Becoming More And More Obvious, Clothing Management Pays More Attention To Specialization.

Before "P" not long ago, in the "extraordinary rain" a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > women's wear < /a > new conference, agents from all over the country ordered 200 thousand sets of clothing at a time, an increase of 100% over the same period last year.

As our county brand women's clothing, Zhou Wanjuan, general manager of Zhejiang special rain Clothing Co., Ltd., Qian Qing, revealed that last year the company's sales volume was less than 50 million yuan, and this year's goal is to break through 1 hundred million.

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< p > Statistics Department's latest data show that in the first three quarters of this year, our county clothing enterprises set a sales performance of 4 billion 750 million yuan, an increase of 12.4% over the same period last year.

"Facing the complicated market environment at home and abroad this year, we can produce this report card, which is the result of the breakout of clothing enterprises in the county."

County clothing association secretary general Zhou Xuefeng said.

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< p > facing the high growth trend < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > clothing industry < /a >, many owners feel that business is becoming more and more difficult.

Located in Fuquan, Shaoxing Hongming Garment Co., Ltd. is a representative of our county's casual clothing manufacturer. Its products are mainly exported to Europe, Australia and other markets.

Qin Hongxiang, general manager of the company, lamented that the reasons for the frequent appreciation of the renminbi and the rise in labor costs were not optimistic about the prospects of the foreign trade market.

"We are also considering making the domestic market, giving full play to the advantages of production, and trying out the marketing mode of e-commerce. However, because of the lack of brand foundation, the effect is not significant."

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< p > is insisting on foreign trade or domestic sales? This has become the confusion of many a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > clothing enterprise < /a >.

"The confusion of the clothing enterprises in our county comes from the increasingly obvious trend of the current consumer diversification, which has caused the market to be complex and changeable, which makes some garment enterprises unable to meet their needs."

Zhou Xuefeng analysis, most of the clothing enterprises in our county are mainly OEM production, and the weak external demand is a heavy blow to it.

In the domestic demand market, the diversification of online and offline sales, especially the impact of e-commerce, is mixed with the garment enterprises. The joy is to expand the channels of the market and worry about the increase of terminal consumption.

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< p > "the overall situation is relatively stable this year."

Li Yajian, general manager of Shaoxing Boya Garments Co., Ltd., which is located in Ping Shui, told reporters that the company has always insisted on doing fine men's suits. Its products are very popular in the fierce market competition, and are well received by customers in Europe and the Middle East.

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< p > "facing the complicated market environment, Shaoxing garment enterprises must seek breakthroughs, segment market demands, and make fine and deep garments."

Insiders pointed out that no matter from design or production, or even marketing channels, there must be no shortage.

"Shaoxing clothing enterprises must persist in brand building if they want to develop for a long time."

Zhou Xuefeng told reporters that not long ago, 6 clothing enterprises in our county, such as bun, Dongfang and Orlando, convened a symposium on "brand alliance", exploring the road of "factory + brand", intending to set up clothing brand building shops, factory shops, etc.

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