CEO Of Fortune Global Executives Change Frequently, Design President Leaving Two Degrees

After P's worst performance in 20 years, the internal management of Si Jie (00330, HK) has changed recently.

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P > recently, the announcement that the company has helped the company to walk through "10 years of gold" and MelodyHarris-Jensbach, the president of design, will retire on the 31 day of this month.

It is understood that as early as 2007, the executive left the Si Jie globe, and was returned to help the company pformation in January last year.

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< p > for this, insiders told reporters that the return of the executive did not make the Si Jie universal reappear brilliantly. Moreover, the pformation of strategic planning often involves changes in the core team, and it is difficult for new and old teams to continue to cooperate with different ideas.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Si Jie global /a > in the above personnel change announcement also said that in order to ensure a smooth pition, MelodyHarris-Jensbach has agreed to continue to support the pformation of its global Esprit under the strategic role. It will work closely with the Group CEO in a number of important projects in the next year.

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< p > it is understood that MelodyHarris-Jens-bach graduated from Parsons School of design, and is not unfamiliar with the situation of Si Jie.

From 1998 to 2007, he served as senior management positions such as a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a > Design Director.

Quit in 2007 and join Puma.

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In January of last year, in January last year, Si Jie to accelerate the management of the exchange of blood, re hired MelodyHarris-Jensbach responsible for all design products and global franchise business, directly to the chief executive, van der Sar.

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< p > it is understood that in recent years, the group has changed more frequently.

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Last year, RonaldVanDerVis, the chief executive of 3 years, and Hans-JoachimKorber, chairman of the board, resigned for personal reasons. P

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In addition to P, Si Jie has also been "cutting corners" from other enterprises.

Earlier, two former H&M designers were hired to reform their brands. In March this year, Si Jie also hired three former Inditex executives.

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< p > MelodyHarris-Jensbach has brought many changes to Si Jie global. This time it left the market again, and there were various conjectures about its reasons for leaving.

Some analysts have pointed out that in the pition period, the strategic planning of the company often involves changes in the core team. It is difficult for the new and old teams to continue to cooperate with different ideas, so the original team has left the company to seek new development.

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< p > but according to Si Jie global, MelodyHarris-Jensbach has said that when the key period of the Esprit pformation plan is completed, it intends to pursue new and extensive professional opportunities outside the company.

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< p > as an old brand in the fashion industry, the Esprit of Si Jie universal is under the impact of the big a href= "http://www.91se91.com/news/index_c.asp" fast fashion brand < /a >, and the customer group is gradually losing.

In the first half of this year, the global turnover of the group was HK $25 billion 902 million, down 14.1% from the same period last year, and net profit was HK $4 billion 388 million.

Sales of its two brands declined sharply in the first half of the year.

Si Jie world is trying to change the situation through vertical mode.

In vertical mode, product attractiveness can be improved by shortening product design to shelf life.

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Less than P, however, the business reform of Si Jie global has been actively responded to recently.

Hedge fund Tiger Fund Global (TigerGlobal) invested more than HK $21 million 140 thousand to increase its holdings.

In view of this, the fund industry has a view that after the trend of the future is clear, the market will turn its outlook positive, and its performance has begun to improve.

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