Chinese Consumers Are Becoming True Fashion Lovers

When attending the "2013 China International Sewing Equipment Exhibition" held here recently, the person in charge of French Lectra pointed out that in the process of China becoming an important market in the world, Chinese consumers are becoming true fashion lovers, and their demand improvement requires manufacturers to accelerate transformation and take a new step in technology, brand and intelligent business processes.

Daniel Harari, CEO of Lectra, believes that many Chinese enterprises used to be pure clothing Producers, who are "OEM" processing for overseas brand companies, need to change to a "mixed business model" in the face of the downturn and increasingly fierce competition in the overseas market, that is, production enterprises also need to engage in the design, development and retail of clothing.

Looking at the Chinese market, the continuous increase of labor wages and the improvement of purchasing power have given birth to a strong emerging consumer group. "They have a keen desire for fashion. Western brands are their first choice. At the same time, they require more novel styles and more product choices. In the process of seizing domestic consumer market share, this consumer group may become a key chip for enterprises." Daniel 22 Alari said.

In the opinion of Anastasia Charbin, the fashion marketing director of Lik, Chinese consumers are becoming true fashion lovers. Their requirements for clothing are no longer limited to the product itself, but more eager for trendy styles, diversified sizes, and better fit and quality. "China's fashion industry has undergone tremendous changes in recent years, and more and more manufacturers have begun to establish their own brands and set foot in retail business."

According to the statistics of Lik, at present, there are more than 11000 fashion companies in China, with an annual comprehensive sales of 125 billion yuan. The top 100 fashion brands account for more than 30% of the market share. According to the analysis of Lectra, if any enterprise wants to enter the Chinese market today, it must adopt a different approach from the past. The combination of technology, brand and intelligent business processes will be crucial.

The company is specialized in the use of soft materials（ spin Product Leatherwear , industrial fabrics and composites), and has the world's advanced professional software and cutting system, including 3D virtual prototype, integrated design and development platform.