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    Dalang Weaving Conference: Numbers Lead To Stick To Mission

    2013/10/28 21:06:00 14

    Weaving Trade FairFashion BrandDevelopment Orientation


    Sixty years, a year, twelve years for a period. In 2001, China (Dalang) International Wool Products Fair (hereinafter referred to as the Dalang weaving trade fair) first appeared on the stage. It has been held once a year since 2003. Today, the Dalang Textile Fair has just passed through a cycle.


       Undeveloped heat


    Dalang, a small town in southern China, has gradually developed into a unique wool industry gathering area with its excellent geographical location, complete industrial foundation and rich commercial resources. This year, in the special period of economic downfall and the pain of industrial transformation, the big wool weaving industry went forward bravely. In 2012, the gross output value of the whole town's wool industry reached 16 billion 500 million yuan, of which the output value of above scale wool weaving enterprises was 8 billion 220 million yuan.


    Weaving trade as a brand name card in Dalang has always attracted much attention, the twelfth. Weaving trade fair More importantly, we must persist in innovation, multi linkage, and never develop before it is hot.


    This year, Dalang takes the form of new media as an example to invest in filming Dongguan's first industrial development microfilm, weaving city dream, which tells about Dalang youth. Designer The story of youth struggling to pursue dreams is interwoven with the development of e-commerce. clothing Brand creation and other elements reflect the pioneering spirit of hard working and pioneering spirit. The film was successfully released in June 6th and was well received by all circles. As of October, the online click through rate was over 800 thousand, which was successfully preheated for the twelfth weaving conference.


    In the eleven year, the long road went through, and the weaving trade fair accumulated about 100000 domestic and foreign merchants resources, facilitating the long-term interaction and interaction between the domestic and foreign woolen textile market. Compared with the past, this year, Da longmao actively went out, and joined the July New York fashion show, the September Paris clothing exhibition and the Russian Federation light industry by one of the ten major exhibitions in the world. Spin The exhibition will bring endless business opportunities for this "weaving trade fair".


       Powerful platform


    Fashion is not only a trend, but also a historical accumulation of culture. It is an extension of the connotation of an industry. As the weathervane of wool industry, this "weaving trade fair" will take the theme of "beautiful Dalang of fashion weaving city" as the theme. Through optimizing the exhibition operation, expanding the scale of exhibition, enriching the content of the exhibition, upgrading the exhibition scale and creating the exhibition brand, we will strive to make this exhibition a display platform for the construction of Dalang 10 square kilometers wool textile city.


    90% booth bookings, gather wool brand. The opening of the "weaving conference" has been officially launched at the end of June. As of October, booth bookings have reached nearly 90%, of which the machinery exhibition hall has been fully booked. Famous brands such as Stoll, Cixing, Dragon Star and other famous brands will be unveiled all over the world. Fashion brand The exhibition has been confirmed.


    10 activities to stimulate industrial vitality. During the exhibition, more than 10 activities will be held, including fashion trends press conference, wool garment design competition, procurement docking conference and wool weaving Festival. Among them, the Sixth China (Dalang) knitted apparel online design competition has been successfully concluded. A total of 730 entries have been received, an increase of 29% over the previous year. The eleventh garment design competition, with the theme of "fashion weaving city sprouting" as its theme, was officially launched in June. Fashion Designer Chen Juan strongly supported, and he personally went to Guangdong and Dongguan art colleges and universities to give lectures and soliciting contributions to mobilize, and responded enthusiastically. The popular trend conference has identified 5 local cooperative enterprises in Dalang, Zhuo Wei, Ying Wei, Dongsheng cashmere, Hirokazu and Yi Shang, based on local brands, interpreting fashion trends and stimulating industrial vitality. The procurement conference is also closely preparing, which will focus on procurement docking to meet the needs of exhibitors.


    9000 invitations to invite friends from all over the world. Through many years of successful hosting, the "weaving trade fair" has accumulated a certain number of merchants resources. At present, we have sent an invitation to more than 9000 domestic and foreign purchasers by e-mail. At the same time, we should further expand the scope of investment, strengthen investment in key wholesale markets and authoritative institutions, highlight key markets, carry out targeted investment and expand cooperation resources.


       Frequent highlights


    Dalang weaving Fair has been developing the spirit of innovation, merging fashion and constantly seeking new breakthroughs and breakthroughs.


    The e-commerce industry center is shining during the "weaving trade fair". "Weaving trade fair" is a feast of business opportunities. It is a gathering of information and a clarion call for change. Based on the development status quo, focusing on the development prospects and closely related to the development trend of electronic commerce, the big wool weaving industry has been inspired by the first e-commerce display area of the Eleventh "weaving trade fair" last year. This year, on the third floor of the main venue, the Dalang e-commerce industry center with a total area of 13 thousand square meters has been built as the featured exhibition area of this exhibition. "Weaving rendezvous" integrates e-commerce elements, realizes online and offline interaction and docking, promotes integration of e-commerce and traditional industries, and realizes the combination of entity exhibitions and network marketing to create "never ending weaving rendezvous".


    The price index of big wool weaving was solemnly released during the "weaving conference". The establishment and release of the price index is a major move for Dalang to promote the price of wool products and promote the transformation and upgrading of the wool industry. The price index system of the big wool weaving is determined by five parts: the export price index, the domestic trade price index, the processing labor cost index, the export order index and the business climate index. According to the actual situation of the big woolen garment, the 991 representative specifications are made according to the four levels of wearing objects, fabrics, styles and crafts. According to the price index, the enterprises will understand the market situation, predict the price trend and adjust the direction of development timely, which will become a strong support for the development of enterprises.


    The wool weaving Federation standard will be officially launched during the "weaving conference". In order to consolidate the quality foundation of the wool products industry and promote the upgrading of the industrial structure, Dalang is committed to creating a standard alliance for wool weaving. It establishes standards of alliance by developing, applying and organizing the quality standards of the alliance, standardizing the orderly competition among enterprises, and improving the overall quality level of the industry. By the end of October, we have completed the development of 3 weaving standards, namely, woolen sweater, eco textiles and industrial products water quota sweater. After the release, they are fully implemented in the industry.


    The wool weaving environmental protection industrial park is vigorously promoted during the "weaving and rendezvous". In order to avoid potential pollution caused by the development of wool textile industry, Dalang plans to build 900 mu of environmental protection professional base in Fumin Industrial Park to guide wool weaving enterprises to enter and implement unified water supply, unified gas supply, unified power supply, unified collection and production of domestic wastewater and unified transportation. The first phase of the construction area is about 40 thousand square meters. At present, the project has entered the main construction stage, and construction is expected to be completed in early 2014.


    For the first time, fashion trends of spring and summer woolen garments were added. Closely linked to the "fashion" theme, with the China (Dalang) wool textile product research and development center as the platform, the new "2014 spring and summer wool garment trend" is released with static display as the main platform. Static publishing is based on the theme of purple, pink and yellow. 13 cooperative enterprises, including Xingye, Ying Qi, Zhuo Wei, Zhuo Wei, Dong Sheng cashmere and Yu He, have been implemented. With the publication of the spring and summer fashion trend, the wool fashion with Dalang characteristics is further guided, and the enterprises are helped to control the fashion trend of woolen clothes in the industry, grasp the market demand, expand the domestic sales channels, and enable the enterprises to really benefit.


    For a long time, the weaving industry has been well prepared for the wool textile enterprises. The Dalang Textile Association has been sticking to the sincere feelings of the service enterprises and persisting in the industry enriching the people. Development orientation With the first-class service concept and service level, enterprises can get their own needs and play the fashionable fashion of wool weaving.

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