The Sales Season Of Down Jacket Is Coming

The autumn wind suddenly rises and the chill bursts. The sales season of down jacket is coming soon. With the new products of various brands coming on the market one after another, the long rumored news that "the price of down jacket will rise sharply this year" was finally broken by the market performance: the price of down jacket has basically not risen, or only slightly increased than last year. The impact of bird flu on the down market is mostly digested by down clothing distributors, not passed on to consumers.

Recently, in the down jacket sales area of the mall, various down jacket brands, such as Bosiden, Yalu, Xuezhongfei, and Ililan, have put out new models of this year. Most of the prices were within 1000 yuan, which did not rise significantly compared with the same period last year.

"The best seller is autumn down." A salesperson of a certain brand said that "autumn down" is a style created by a down jacket brand for autumn, which is characterized by light, thin and short style. This year, all down jacket brands have launched special "autumn down", and the price is not expensive. The price of each piece is about 400-500 yuan. In addition to autumn down, down jackets worn in winter have also come on the market. The price of these down jackets is slightly higher than that of autumn down, and the price is within 1000 yuan. "The price of this model last year was 739 yuan, and this year's new product is 749 yuan, only 10 yuan more, which can be ignored." The salesperson pointed to a down jacket.

Of course, some fashionable down jackets with relatively high prices will sell for two or three thousand yuan. A salesperson said that there were such high-end products in previous years, which were not mainstream in the market.

At the same time when the new model comes into the market, the sale of the old model at a discount has long been the market norm. The reporter saw in several shopping malls and down jacket stores that the price of ordinary down jackets after discount last year was mostly within 500 yuan, for example, 399 yuan and 499 yuan are two common price tags.

Rumors about "the price of down jackets will rise this winter" have been circulating since April this year, mainly due to bird flu. At that time, many cities across the country slaughtered birds. At that time, the price of down went up rapidly and the supply was in short supply. Many down jacket enterprises shouted "no rice for cooking". According to a senior person in the down jacket market, in April and May this year, the price of down went up by more than 50%, and the higher the down jacket content was, the more it went up. At that time, the down with 90% down content rose from 300 yuan to 600 yuan per kilogram. Therefore, it triggered panic in the down jacket market. However, since the summer, the bird flu has been under control, and the rising trend of down prices has been weakened. "Although it is also rising, it is not so outrageous."

However, the substantial price increase of down was delivered to the terminal market, and the result was a "slight increase". According to the salesperson, "the overall market situation this year is quite severe, so manufacturers are very cautious in pricing and dare not easily say that prices will rise." A down jacket seller said that consumers have always been the most sensitive to prices. Now is the time when the down jacket market is launched, and no brand dare to take the lead in raising prices. I would rather bear the cost of the price increase of down than try to explore the market with the price increase of down jacket.

Therefore, market insiders predict that although this winter's down jacket has only been listed in the first batch, the price will not rise significantly in the subsequent batch. There may be some high-end styles, but at least the price of basic models will be stable.