Women's Wear And Children's Wear Brands Get Together To Appear At Ningbo International Fashion Festival.

　　 Fur vest Broken flower skirt, thatched roof... Yesterday, at the 3 hall of the International Convention and Exhibition Center, one side merged the world of retro and fashion elements. The Ningbo local children's clothing brand "Simba Na" booth attracted many exhibitors to stop and watch. There are more than 20 stores in Ningbo in March this year, and its founder, Ningbo Garments Co., Ltd. is a foreign trade company that has been exporting children's clothing for 12 years.

According to the relevant person in charge of the Municipal Commission of letters, Ningbo is a big city for men's wear. Instead of developing new markets for dislocation, many garment foreign trade enterprises in our city try to transform their brands and choose women's clothing and children's clothing when doing domestic sales. At present, there are more than 20 independent brands of children's clothing in Ningbo, and there are no less than 50 women's clothing brands.

"Children's wear can be said to be" Clothing industry The last piece of cake. " "Simba Na" sales director Tang Xiaochun said. Because of its own design team, sales network and financial support, at the end of this year, Sinba Na will have 50 stores in the country, and the market share will continue to improve.

On this clothing festival, new children's clothing brands like "Simba Na", "naughty children" and "Gabby Loop" appeared together. They are the fruits of Ningbo's foreign trade clothing enterprises moving to the domestic market.

The brand of "naughty boy" was formerly Ningbo Wei Cai Trading Co., Ltd., mainly exported to engineering plastics and chemical raw materials. Because of the bright prospects for children's wear, through the efforts of 3 years, "naughty children" brand stores have nearly 100. A person in charge at the scene thinks that in the next 3 to 5 years, the children's clothing industry will compete in the Red Sea. For this reason, "mischievous children" put forward the idea of "parity children's clothing" to enhance the market competitiveness.

Yesterday, before the brand booth, the British Wind school uniform attracted many middle school students to take photos. Chen Peipei, deputy general manager of "spring sprout", said Children's wear market The competition is intense. Since last year, the brand style of spring sprout has been transformed and its position has been clearer. "We will build a regular customer base, such as 80% of mothers who love casual sex." By conservative estimates, the brand will double its sales this year.

In the ladies' clothing hall adjacent to the children's wear hall, many women's clothing brands such as T&W and MS. "Sweep the two-dimensional code plus WeChat can get a gift." The bulletin board before the "rice stand" booth made many people pull out their cell phones.

"We have been licensed for two years, but are still limited to the flagship store of Taobao Tmall." Chen Yang, the design director of the "rice Dali", said that they are a foreign trade enterprise in Zhenhai. With the help of the resource advantages which originally exported to Europe and the United States, the women's clothing brand in China was founded. With the increase in the number of brand stores, its sales will increase by 30% this year.

In view of the phenomenon that many foreign trade enterprises are fighting for the market of women's clothing and children's clothing in China, the relevant people of the Municipal Commission of letters and suggestions suggest that enterprises should truly form brand influence, while striving to improve product quality, we should increase brand design and image promotion, identify the location in the market segments, and seek breakthroughs in product R & D, brand and sales channels.