Are You Ready To Take The "Double 11" Annual Sales Promotion?

The distance from the "double 11" online shopping carnival is getting closer. This year, the business tycoon headed by Tmall has not only played a big price war online, but also actively drew over 30 thousand nationwide entities to participate in the "Carnival". Online payment and the new method of getting goods in the physical store have completely broken the commercial boundaries under the online and offline businesses. In order to meet the "double 11", the major department stores in Zhengzhou celebrate the annual large-scale marketing activities with the help of celebration and Halloween Carnival.

　 classic case

Denis department store 16th anniversary celebration

Shopaholic's most anticipated anniversary of Denis's department store starts next week. This year is the 16th anniversary celebration of Denis's department store, and the sales promotion activities will remain traditional -- anniversary is the biggest marketing effort of Denis. It is reported that this year's celebration will start from the garden shop. In November 9th, Denis store garden store is expected to carry out activities of "consumption of 1000 yuan to 1000 yuan or 500 yuan coupons". Clothes & Accessories Almost all involved in vouchers, vouchers, and "zero threshold", the new model is also involved.

The people's shop's crazy coupons activities are scheduled to take place in November 16th. It is expected that the main event will be "1200 yuan to 1200 yuan coupons" activities. The activities of Denis's two stores can attack "double 11", which is bound to win a lot of tourists for online shopping of physical department stores.

Zhengzhou department store 58th anniversary celebration

November 1st ~10 day, Zhengzhou department store 58th anniversary celebration, with "cash 95 yuan when 200 yuan flower" as the theme activity. BELLE, her, Teenmix, Sen Da, Bai Shi, Daphne, camel, playboy, Goldlion, and mlsen etc. shoes Fine men's clothing such as Chinese fir, red bean, Bestn, kangaroo, Pu long Di, Qiu Yun, Eli Jia, Yi Ge, phantom, Qian Hui, Fu Nu, Mrs. Fu, Qin Ma, and other ladies dress, Ordos, deer king, Jen Bei, MI Huang, Sheng Xue Rong, snow lotus, hellmans, Harutake, Tianshan, Ao group, red Su Yao, Sai rabbit, Sai Lian Yi dream and other cashmere sweaters, Nike, ADI, CONVERSE, Anta, Burton, MI Gao and other sportswear, three guns, pleasant and cool, Paul, flower umbrellas, scarecrow, Kasen, wish and other underwear bed products are involved in activities. Lou, nine Mu Wang, Luo Meng, Lopez, Hu Du, Shan

In addition, Jin Yujie, the fashion down brand, will launch the first special benefit event in November 2nd and 3rd this year, with a total 20 percent off chance. On November 6th ~8, there were more than three days in the store. At that time, Bosideng down jacket was 20 percent off of the stadium, and the flying suit was 25% off. According to the official responsible for Zheng Bai, this time, some famous brands are much cheaper than online shopping, so that consumers can sell the most affordable and most reassuring.

Wanda's ultimate Carnival

November 1st ~3, Wanda Department Store in Zhengzhou Zhongyuan and 27 shops at the same time Halloween "ultimate Carnival". The main products were involved in the activities of "10 yuan for 22 yuan or 20 yuan coupons". Nike and Adi participated in it. The gold price was 268 yuan / gram, Zhou Dafu, Liu Fu, China gold, Lao Fengxiang and other brands all had an unprecedented special benefit; cosmetics "consumption 100 yuan reduced 25 yuan", and launched the celebration set gift box, spending a certain amount of money to send samples.

At 21 o'clock in November 2nd, there were more crazy big sweepstakes. Customers can receive a lottery ticket at any cost, and you can get a gold medal, LCD TV, bicycle prize and so on.

At the same time, there are many full rites during the event. Moreover, in November 2nd, there will be another "happy JOKER Clown Parade". More wonderful performances and on-site interaction will bring you some other shopping experience. This kind of direct participation and personal experience of pleasure is beyond the reach of online shopping.

Stones from other hills

More than 100 stores in Tianjin

Participating in "double 11" online shopping promotion

According to reports, there will be more than 80 cities in Tianjin during this year's "double 11" period. brand More than 100 entities shop with Tmall to promote online shopping, including online shopping and physical stores, including famous brands such as UNIQLO, Zhou Dafu and Qu Mei Furniture. Consumers can not only experience the fun of trying, choosing, and comparing products on line, but also can buy online discounts and enjoy online discounts by scanning two-dimensional codes in physical stores. It is understood that Tmall is also working with Gould map to help local consumers find and locate their stores at any time to purchase. Consumers only need to download map software on mobile phones and other mobile devices, and they can directly enter the "double 11 zone".

In this regard, the industry said that no matter whether the "double line" combination of ways can be widely recognized and promoted, we should applaud the courage to dare to try and innovate.