Experts Say Luxury 90% Is Not A Hedge, But A Marketing Gimmick.

< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "5-8"; in the second hand luxury market, the price of unused luxury goods is generally 5-8 fold, the lowest to 70 percent off. Such a fall has subverted people's concept of maintaining value and increasing value. Industry experts believe that the value added value of luxury brands itself is just a marketing gimmick, and 90% almost does not exist. Which products can be maintained and appreciated? < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style;"; "2"; "2"; "(") ";" Yu ";" Wei ";" Wei ";" Xiang ";" Imagine ", when you find that the same package, today's price is much more expensive than it was 10 years ago, will there be a kind of sitting to wait for the feeling of making money? Many people think that the rise in the price of luxury goods is proving its value preservation. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "but", can luxury goods really keep value? < /strong > < /p >.
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Yu"; "when" luxury goods become second-hand goods.
< p style=; "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "2"; "(") ";" Beijing, Seattle; "in a period of time, the hot film" in the face of Taiwan ", to protect the value of the idea of increasing people poured cold water. There is such a plot in the movie. Tang Wei's actress, Jia Jia Jia, sells her famous brand bags to the roadside, but these super brands such as Hermes, Dior, LV and so on can not attract the attention of passers-by. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "Yu"; "Wei"; "Wei"; "Wei"; "Yu"; "back to reality", when the first hand luxury goods into the secondary market, prices will often experience diving. < /p >
< p style=; padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px; 0px; margin:; ";"; "2"; "style="; "padding-bottom:"; "padding-bottom:"; "Zhui"; "recently," the Institute of wealth research released the "second-hand luxury report" in recent years, pointing out that in the second hand luxury market, the price of new luxury products not used is generally at a discount of 70 percent off, and no more than a thousand products in its luxury luxury stores have been found to be higher than the market price. < /p >
< p style=; padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px; 0px; margin:; 0px; ";"; "2"; "style="; "Yu"; "reporter", Professor Yu, Dean of the Institute of wealth and quality research, told reporters: "many luxury brands will emphasize their own concept when they sell them in a single market." in addition to emphasizing the technology and cultural history of luxury goods, they will also emphasize the characteristics of maintaining value and increasing value. The preservation and appreciation of luxury goods can best be verified in the secondary market, because the primary market can not be verified. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Yu"; "song and song style"; "2"; "2"; "(") ";" Yu ";" Yu ";" Beijing, Wangfujing "near a luxury luxury store clerk told China news weekly net reporter," (price) can not exceed the original price. " < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px; 0px; margin:;"; "Guangzhou;"; "2"; "style="; "Liu Chao"; "according to the daily report of Tianhe Road," a senior appraiser of Tianhe Road station, said: "bags, jewelry," no "," clothing "and" fashion "luxury goods are daily necessities. Most of them are of no value added. If they are used, they will be gone. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px; 0px; margin:;"; "Liu Chao"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "sixty thousand or seventy thousand"; "2"; "style="; for example, "the bracelet is priced at $sixty thousand or seventy thousand, but the cost is about $10 thousand, and the added value of the brand takes up most of the price. Even if the price doubled in a few years, once it entered the secondary market, its price would be only about half off. If used, it would be even less valuable. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "(") ";" Wei ";" Wei ";" Wei ";" Yu ";" not only in the second-hand shop, many luxury goods enter the auction, or pawn shop, the price will also have a big drop. " In 2013, a Cartire Panthere series was set up at the spring auction. The store was priced at 207000 yuan and the auction price was only 34500 yuan. Such a price gap has subverted the past concept of luxury goods being able to preserve and increase value. Jia De relevant person in charge told reporters, once become second-hand goods, even Cartire brand, the price will drop suddenly. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Yu"; "Wei"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; " It's just a marketing gimmick, < /strong > < /p >.
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "Yu"; "zhe"; "zhe"; "zhe"; "Zai"; "Zai"; "in fact", in fact, luxury goods in the eyes of experts in the years of price increase is only a means to maintain high-end image, strengthen the classic "value preservation" and "value-added" role. This also caters to some consumers' purchasing psychology: after all, the price of the same bag today is much higher than that of 10 years ago, which is absolutely a temptation. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "(") ";" Wei ";" Wei ";" Wei ";" Wei ";" Wei ";" Wei ";" always "," luxury "brand itself emphasizes the value added preservation is their marketing gimmick. And the luxury they sell in the Chinese market is mainly consumer oriented luxury goods, which actually has attrition rate. Zhou Ting told reporters. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "(") ";" ";"; "in the view of Zhou Ting", the annual increase in price behavior of luxury goods dealers is a means of market, in order to maintain their brand image and brand value, deliberately. "This is their intentional market strategy. There is such a consideration. Unless there are very few luxuries, they may be real, such as customization, or limited money, and very precious special funds. Apart from individual products having a certain appreciation, basically, they are indeed mistaken to create this kind of value preservation through price increases. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "in fact", in fact, it is not worth preserving, increasing value is not only general, even limited edition and special commemorative money, it is very difficult to have value-added effect. In 2013, the report on second hand luxury goods pointed out that many of them are counterfeit limited and false commemorative funds, and the quantity of them is not so small that they can be insured. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "2"; "(") ";" Yu ";" Wei ";" Wei ";" Wei ";" Wei ";" ancient Chinese weapons collector "and" Western antique watches and jewelry connoisseur "Huangfu Jiang said in an interview with Yangcheng Evening News, luxury goods do not have investment value at all. Less than 5/1000 of the value of luxury goods can be preserved. Now some people say that Hermes will keep the value and Patek Philippe will keep the value, but he doesn't know that Patek Philippe produces more than 40000 yuan a year, and not every piece of the more than 40000 can keep its value. Especially in the domestic use of the counter price to buy, hedge is not at all. Whether everything can be valued depends on the secondary market. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px;"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "2;"; "
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Yu"; "Wei"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "Yu"; "so", then, what kind of products can be maintained and added value? < /strong > < /p >.
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song"; "2"; "90%" of luxury goods are more consumables, and its value preservation is almost nonexistent. Zhou Ting told reporters. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "Yu"; "Yu"; "2"; "(") ";" Wei ";" Wei ";" Wei ";" Yu ";" even ", even the top luxury goods such as Hermes. Zhou Ting said: "Hermes is also a consumable. It is basically not in the secondary market." < /p >
< p style= "padding-bottom: 0px"; widows: 2; text-transform: none; text-indent: 0px; margin:; 0px; 0px; "margin:"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style;"; "2"; "2"; "Lei" (")"; "Xiang"; "Wei"; "Wei"; "Yu"; "Zhou Ting". Most luxury goods, especially a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "http://www.91se91.com/" > clothing > Leather > leather goods, are basically consumables. It is difficult to maintain value and value added space in the secondary market. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "but", "some of them are of circulation value, but they do not have value-added and hedging value." For example, LV has circulation value in the market, but it does not have value preservation and value added. Zhou Ting said. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song style"; "2"; "Yu"; "Wei"; "Wei"; "Wei"; "Yu"; "in fact", in fact, more and more consumers are buying luxury goods to "please" themselves, and the greater value of luxury itself is to make use of. The so-called value added function is too far away for most people. After all, only the individual products of individual luxury brands have certain value preservation and value-added characteristics. These luxury items with high collections are usually in the hands of large customers, because only they can buy them. For most retail investors, such products can only be seen far away. < /p >
< p style= "padding-bottom: 0px; widows: 2; text-transform: none; text-indent: 0px; margin: 0px 0px;"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "song and song"; "2"; "(") ";" ";"; "no; superstition; a simple consumer behavior can bring value-added effects; enjoy the possession and use of them in the enjoyment of consumption is the real meaning of buying." < /p >