Obama Footwear Manufacturers Expand India

From Mild Fillmoe to Barack Obama, many American presidents wore Johnston&Murphy homes. shoes 。 Now the famous American presidential shoe brand has entered the India market.

The brand has a history of 163 years. It plans to open 15 stores in the big cities of India in the next four to five years, and use wholesale channels to distribute its products.

Last Friday, the brand opened in India's first store.

In India, the brand shoes are priced between 8000 and 15000 rupees. The company will also maintain the positioning of "luxury entry level", with high-end shoes selling at a price of 18000 to 25000 rupees.

"India has a young, well-educated professional group, that is, our core target customers. The market is very good. We choose to enter India first and then to China. Jonathan D Caplan, chairman and chief executive of Genesco Limited by Share Ltd, said: "patience in international markets requires patience. Many American companies have entered the international market, but sometimes they are not successful. Most of our international expansion is concentrated in the past five years.

Genesco, valued at US $2 billion 200 million, has 2455 stores in the United States, Britain and Canada. The company also owns Dockers brand.

The company has been considering importing 70% to 75% of products from factories such as China and Brazil, said Gaurav Agarwal, President of Premium retail companies. Premium retail companies has won the main distribution right of Johnston&Murphy brand in India.