The Inspiration From Daphne Store To The Industry

Wenzhou leather shoes are suitable for training loyal consumers in shoe business circles or Community streets because of their low cost products fast consumption, or seeking brand opportunities in the prosperous shoe business circles that are in the market.

(Note: Wenzhou leather shoes referred to in this article mainly refer to women's shoes) so how do we open a shoe store?

There are a lot of paper and paper standards, but at present, the market of leather shoes in Wenzhou is still in the state of confusion in marketing, and the rules and processes in marketing theory are put aside first. This article takes the following old ways to share with the friends who love the leather shoes market. Welcome to correct: 1. Finding a new beginner is also a good standard for franchisees. Although Daphne shoes have been very successful in leather shoes brand operation, there has also been a monopoly management standard of Daphne mode, though many well-known brand shoes stores in Wenzhou also give the industry.

Of course, shopkeepers have no experience, though they are easy to obey, they are also likely to miss the sales opportunities. In the process of tracking and rectification, they should also prevent inappropriate display.

Two, find a popular community to open a store on the street. The author found in the preceding paragraph that there is a well planned community street in the city (a large area of the community). This street is a vegetable market in the morning, a commercial street in the daytime, and a small commodity night market in the evening. It has a lot of flavour. The shopping atmosphere is very strong, and it is bustling with excitement. It brings considerable popularity.

In this community street, a lot of fixed consumption groups, a road of Yang street early, late, but not the same, good strange, suitable is right, if the choice of open shoe store should be wise.

The opportunity to open a shoe store in a community will be obvious.

Shop here, leather shoes look pretty good, but I also found that a new brand shop of a domestic shoe king brand is also opened here. It feels to me that the shoe store is not very good here unless it deals with special shoe stores here, because the rich will go shopping in the urban high-end shopping malls and large scale stores.

In fact, several shoe stores have already been withdrawn here. At present, there are several shoe shops still struggling here. Some stores also have some unknown brands.

In particular, this year, the cost is rising, the rent is too high, the price of leather shoes is higher than that of leather shoes, but the added value of leather shoes has not risen. The daily sales volume in the community is very limited.

If it is a direct store, the added value of the brand is not enough.

No wonder many shoe dealers say that if they do business in the next generation, they will not choose shoes, but now they are not born with their feet.

Some well-known leather shoes brands that know the market here have dispelled the idea of being stationed here.

Three, the store rent is high, the added value of leather shoes brand is not high, how to control the risk of opening a leather shoe store?

Leather shoes are large, but low profits do not support expensive rent.

Leather shoes can only be opened now, and the rent can not be too high, otherwise it will die.

Therefore, in view of the current situation of leather shoes in Wenzhou, it is not possible to popularize the shoe stores.

Stores that sell several kinds of stores and goods can also be sold, and then gradually improve the management experience of franchised stores featuring leather shoes, because the added value of leather shoes is not at that level.

Moreover, the whole shoe market is very bad. In the second half of 2008, some leather companies began to leave profits and cut costs. The most direct way is to start cutting people off.

Store expansion in such an industry, I believe many of the executives of the leather industry are careful.

Therefore, franchised stores must have the common support of products and brands to survive.

If you are close to the brand value added by Daphne, you can do it, otherwise consumers will not buy it.

Four, leather shoes stores must have a good quality product mix, and borrow some suitable promotional resources for the company, such as the image spokesperson, outstanding professional managers and so on.

If the product mix is good, it will keep the old customers and have the opportunity to develop new customers.

Loyal customers will advertise your products. Once the product is promoted by this word-of-mouth advertisement, it will become a brand. The longer the time, the more valuable the brand is, the more popular it is. This is the foundation.

However, the formation of this process is too slow to rely on distributors to support. Franchised stores can not support such a long time. They must also borrow resources in promoting resources. For example, many large scale leather enterprises in Wenzhou have invited the image spokesperson to set up the brand strength and fashion image of the leather shoes brand in the customers' hearts.

Well, in recent years, well known trademarks recognized by the judiciary are also visible everywhere in the shops of leather shoes. This is enough to show the confidence of Wenzhou's leather enterprises bosses in branding their leather shoes products, but this well-known way must be renown through good service and service is done by people, and the introduction of talents is a real problem before the enterprises.