AOKANG International Actively Changes In The Industry Reshuffle Period

< p > AOKANG International announced the three quarterly report in 2013. In 1-9 months, the company realized operating income of 2 billion 86 million yuan, down 15.09% compared to the same period last year. The net profit attributable to shareholders of listed companies was 258 million yuan, down 29.88% compared to the same period last year, and the earnings per share were 0.6425 yuan. < /p >
< p > third quarter < a href= "http://www.91se91.com/news/index_c.asp" > AOKANG international < /a > continue to promote the layout of direct distribution, recover part of the franchised stores, accelerate the upgrading and upgrading of quality stores, and promote the construction of small store changing stores, AOKANG International Pavilion, famous stores and image stores. Along with the integration of channels, the proportion of Direct stores increased further, and the gross profit margin of AOKANG international in the third quarter also increased by 2.09% over the same period last year. < /p >
< p > it is worth noting that the accounts receivable of AOKANG international quarterly three decreased by 200 million compared with the semi annual report, and the assets structure of the company was further optimized. < /p >
< p > some analysts said that the current downturn of "a href=" http://www.91se91.com/news/index_c.asp "shoes and clothing industry < /a" is actually the industry shuffling period. For leading enterprises with abundant capital, the acquisition of franchise stores will affect the current performance because of the high cost, but in the long run, it is a good time for enterprises to enhance their control over the channel and complete the strategic layout. < /p >
< p > < strong > leading industries launch new concept products and < a href= "http://www.91se91.com/news/index_c.asp" > no shoes concept store < /a > /strong > /p >
In September, the opening of AOKANG experience Museum attracted the attention of the industry. The realization of shoe free sales through intelligent machines is not only an innovation in experience marketing and channel mode, but also can effectively reduce inventory, control costs, and transform the operation mode of mass production of traditional footwear industry. P < /p >
In October, at the AOKANG 2014 spring conference, AOKANG launched the concept of "light series" and announced the launch of the A+ experience plan. The aim is to enhance P's R & D strategy, product strategy, brand strategy and channel strategy, and gradually realize the comprehensive upgrading of the terminal so as to bring a better shopping experience for consumers. < /p >
< p > strong > O2O and /strong < /p >
< p > at the same time, AOKANG has been developing the multi brand e-commerce marketing platform and expanding the scale of network channels at the same time as the fully intelligent experience store in the water test O2O mode. < /p >
< p > at present, the products of AOKANG international online and offline do not coincide. Online stores basically do not consume stocks, but sell online funds and build their own online shopping centers. AOKANG uses sub brands to develop electricity providers, such as children's shoes, brand feline and so on. AOKANG has also opened the WeChat service number of the enterprise, which consumers can use for security, express inquiry, information feedback, after sale processing, etc. < /p >
P, a footwear and apparel industry, believes that as a leader in the industry, AOKANG's first strategic change will be ready for its rapid growth after the economic downturn and industry shuffling. < /p >