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    The Future Development Direction Of Garment Industry: Information Technology And Industry Chain Integration Innovation

    2013/11/2 15:10:00 79

    ClothingDevelopment DirectionInformationizationIndustry Chain

    < p > < < a target= "_blank" href= "http://www.91se91.com/ > > dress > /a > the new development stage of the industry, no matter the trend of industrial spanformation and upgrading, or the factors of production and market, great changes have taken place. < /p >
    < p > under such a background, there is a new problem for the enterprises in the clothing industry: how to take advantage of their respective strengths, foster strengths and circumvent weaknesses, integrate industries upstream and downstream, occupy the highland of industries, and spanform from a garment power to a garment power? < /p >
    < p > < strong > informatization changes industry development < /strong > < /p >
    < p > from the perspective of the law of industrial development, it is an inevitable trend to take consumers as the guide. How to satisfy and create consumer's desire to consume and interact with all aspects of the industry? Informatization is a very effective tool. Through information technology and industrial chain integration innovation, it is very important for enterprises to achieve rapid response and rapid rise. < /p >
    < p > Jiang Qiping, editor in chief of the Internet Weekly of the information research center of the Chinese Academy of Social Sciences, said: "what is the whole trend of information construction? I think it is no longer technology, but a combination of technology and commerce. That is to say, how to create in technology is cheaper to make complexity and occupy the value plateau. In order to reduce the cost of the whole industrial chain and get high added value, we should let the industrial cluster and the value network state reduce. < /p >
    < p > Jiang Qiping also talked about the trend of the Internet economy. The whole trend and trend is "industrial chain + value chain" to form a value network and become a parallel structure. There are value chains in the upstream, middle and lower reaches of the industry chain. For the conventional outsourcing, the network value chain and the industrial chain will face challenges in the 2 era. < /p >
    < p > Jiang Qiping also thought: "now that the goal pattern changes, we must change from a bigger and stronger standard to work. To work is to reduce complex costs, the more complex and the more economical. Complexity and difference are, in most cases, an incremental state of cost. With information technology, fixed assets can be copied, it can be reduced to the more complex, more diversified, more complex and more fashionable stage. The typical example is apple mode. < /p >
    < p > he also said that clothing enterprises with small and medium sized enterprises need to overcome the big business diseases of small businesses. To understand that the user needs have changed, the enterprises have to change, the more complex the cost is, the lower they are, so that the whole industry chain enterprises collectively imitate biochemistry. This is the goal and direction of China's clothing industry as a whole. He believes that informatization is closely related to integrated innovation of target enterprises. < /p >
    Zhang Yongze, associate professor of economics and management, Beijing University of Posts and Telecommunications, said on the management system, "the management system should include ideas, methods, strategies, supporting technology platforms, and supporting information platforms to form a collective management system in the sense of P. Fast decision execution, quick response and quick response are an interesting topic for the garment industry. < /p >
    < p > he said that there are a lot of rapid response management systems in clothing. Generally speaking, there are several aspects: rapid development capabilities, agile manufacturing capabilities, excellent supply chain management capabilities and efficient and fast sales capabilities. These four aspects are interdependent. It should be a management system guided by market planning, < a target= "_blank" href= "http://www.91se91.com/", "designer /a", "planner", "fabric purchasing manager" and "sales manager". < /p >
    < p > he talked about development strategy. < /p >
    The strategy adopted by < p > ZARA and H&M is worth learning by Chinese clothing enterprises. < /p >
    < p > ZARA adopts a follow-up strategy. For Spain, which is not a top culture in Europe, it adopts an appropriate strategy to follow up. Follow up the level and level, copy well, copy quickly, this is its characteristics, copy out their own characteristics, and formed an international brand. < /p >
    < p > when it comes to efficient and fast sales, ZARA will have PDA in every store manager at the terminal. Data collection can be quickly spanmitted to the headquarters, and then replenishment and chasing can be carried out quickly. This relies on market perception, relying on information sharing and relying on the coordination of the whole industry chain. Of course, this cooperation must be built on the basis of economic profit sharing. It also requires flattening management companies, reducing management levels, and establishing network layer intelligent architecture. Taking the network company as an example, their designer centered business system enables each designer to directly face the needs of customers, perceive customers better and perceive the market, and then make a quick response, which is the command of an organization. Of course, at the information level, we need to do a lot of basic work and necessary construction. Informatization is very good, but it is definitely just a tool, not a cure for all diseases. < /p >
    < p > he also said: "for such a module of clothing quick response, it should consist of the following modules: one is the development and design management system; the other is the manufacturing supply chain system; and the distribution management system. It is too early to talk about ERP and VRP in garment enterprises. We should make basic efforts around these modules. < /p >
    < p > of course, all of these should be based on data sharing. < /p >
    < p > < strong > organizational structure and information management < /strong > /p >
    "P," said Han Yongsheng, director of the China Academy of Sciences software institute, the executive director of the International Supply Chain Council and the technical committee, "for today's enterprises, sales are down, profits are declining and inventories are growing. We don't want to get a headache. We need to have an antibiotic to solve the problem. Where is the root of the problem? We go to an enterprise to see its organizational structure, and dismantle the Department into design, production, procurement and so on. The real problem of our company lies in the fact that we have split the enterprise into separate units, requiring independent units to do it independently. For example, procurement, you say good quality, fast delivery, low cost, but later these three conflicts. < /p >
    < p > so the root cause of the real problem is that we misunderstand enterprise management and think that every part of the enterprise can do well. < /p >
    < p > Qiu Shengliu, deputy general manager of supply chain division of seven wolf group, believes that informatization is indispensable as an industry chain. The whole industry has been designed and purchased before production. After production, there are logistics and sales. We must give full play to the advantages of information, store, calculate and manage remotely. < /p >
    < p > he said: "in the supply chain, the seven wolves are still ODM, which is to buy people's OEM. Now a lot of them are converted into OEM, and the company's own design is done by factories. < /p >
    < p > I find that in the supply chain system, the time spent in the sales process is one and a half years, but it is not fair to leave the factory production cycle less than 20 days. 365 days to the production as long as 20 days, which will lead to short time, resulting in quality, delivery time, cost will be greatly reduced, so information is very necessary. With the establishment of a complete information system, glass management can be realized. Every link of management is spanparent, so that everyone can know which link is blocked. < /p >
    < p > at present, many enterprises encounter this obstacle and encounter obstacles when developing design and product design. Throw a problem and throw a software. There is a problem in the logistics and a software is requested. So it seems that there are many informational information in the company, but no system can connect all the systems in order to share all the information. < /p >
    Bian Xiangyang, Professor of Donghua University, concluded that "in the clothing industry, informatization is of course indispensable, but p is not everything." How to turn the fast production mode into quick management is another problem that our garment industry is facing. When combined with information technology, SMEs should be able to produce better benefits and enable enterprises to exert their energy to the extreme. < /p >
    < p > he said that the characteristics of the clothing industry are that the enterprises in the downstream of the fashion industry tend to be relatively small, and most of them are labor-intensive in the past. In the process of labor-intensive development, they will inevitably face a series of problems and how to adapt to the rapidly changing society and rapidly changing industries. Then we will spanform ourselves to seek rapid development, and establish a rapid response management system will become very good. < /p >
    < p > he said: "one of the special things that our clothing enterprises are facing is not to make products, of course not, as long as making products is a problem. The leading manufacturer is not making a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, it is building cars. We introduce this management system to make clothes, there will surely be a series of problems. Our garment industry, or the so-called fashion industry, including "a target=" _blank "href=" http://www.91se91.com/ "shoes > /a", is a complex industry with a special industrial chain and different scale characteristics of the upstream industry, middle reaches and downstream enterprises. In the clothing industry, from the perspective of industrial chain, the industrial chain is very long, and the capital chain is very long. Besides, its value chain is also very large. A number of chains run through, in fact, information technology. In our modern society, it is a good link to link up such a series of industrial chain elements or branches through informationization, and become an industrial network or value network through integrated innovation, which is one of the directions of our future garment industry development. Through such a modern information technology integration application and integrated collaboration, we can optimize the industrial configuration system while improving the market response, and the most important thing is to promote efficiency. < /p >
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