Interview With Hu Zhonghui, Director Of Brand Marketing And Zhao Yufeng, Designer

< p > 9 Mu Wang in 2013, the ambassador of the elegant gentlemen and the first station of Gesheng Festival opened in Beijing CBD Wanda movie city.

The activity started from the end of December.

At the scene of the event, we had the honor to interview the two marketing ladies, a href= "http://www.91se91.com/pioneer/", "Hu Zhong Hui" /a "and" chief designer "a href=" http://www.91se91.com/pioneer/ "," Zhao Yufeng /a ".

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< p > Q: < a href= "http://www.91se91.com/news/index_c.asp > > nine herding Wang < /a > what is the original intention of the ambassador of the graceful Ambassador?

< p > A: as known to all, the king of nine Shepherd is the brand of men's clothing. Now we are building a brand asset such as "elegant gentleman, Seiko".

We hope to provide an exhibition platform for the introverted oriental men through the selection of elegant gentlemen, providing some help for Chinese men in the process of gentry, and recommending the idea of our elegant gentlemen's equation, that is, men's Guide to war and men's methodology.

At the same time, let all walks of life feel that Chinese men have grown up on the graceful road and are making progress.

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< p > this year is the second selection of elegant gentlemen. Through the last election, we have discovered very good target consumers, all the elite in all walks of life.

This year the second session has just made its first month, and the total number of participants has been the sum of last year's total.

Seeing this activity let the low-key and restrained oriental men have such participation, we feel that this platform is actually an opportunity for all men, which makes us feel that this activity is very meaningful and valuable.

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< p > Q: the brand of the nine herding men's clothing is from weak to strong, and now it has become an outstanding listed company, which is inseparable from the efforts of the nine shepherd kings.

From your experience, what is the key to enhance brand influence and expand market awareness and reputation? < /p >

< p > A: in terms of brand building and construction, there are two ways to be indispensable.

In the first stage, we usually need to know people through advertisements, but when everyone knows you, what you need is reputation and loyalty.

So the next thing we need is communication with consumers.

We hope to achieve this through many interactive public relations activities.

In addition to these two aspects, we feel that communication must be face-to-face.

Really understand consumers and know their needs in communication.

While meeting their needs, a brand practitioner also needs to excavate and create their needs.

When such demand is built, you will always lead an era and a market.

And consumers will love you if you take good care of them.

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Zhao Yufeng, chief designer of P, said in his interview: he thought that as a man, he should be both inside and outside, and dressing appropriately is a very important standard for elegant gentlemen.

She thinks that the classic men's wear should be exquisite and has the elements of the times, and more importantly, has the brand, has the clothing culture idea in it.

The elegant gentry put forward by the king of the nine Shepherd is actually a methodology for teaching people how to conduct their clothes.

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