Chen Ling'S Talk About The Value Of Color Spinning Fashion Design Competition

"P > < a href=" http://www.91se91.com/news/index_c.asp "> yarn enterprise < /a > Why do we insist on doing the fashion design competition of color spinning? And after three years of insisting on the competition, they further reform the rules of design competition, introduce famous teachers' guidance and carry out the selection training plan, so that the competition can be more practical and grounded, and further integrate the creativity of color spinning fashion with the market demand.

What are the ideas and forces that support them and do not directly benefit the business? With these questions, the reporter has recently conducted in-depth exchanges with MS. Chen Ling, President of Huafu color spinning.

< /p >

< p > < strong > reporter: can you give a brief introduction to the "Hua Fu Cup China" color fashion fashion design contest? < /strong > /p >

< p > Chen Ling: at the beginning, there were very few contestants, and because our design competition needed to start from the colored spun yarn to make the final garments, the design and manufacture had to go through the whole process of yarn, fabric and clothing, which was difficult for the contestants.

At the same time, many people did not know what the concept of color spinning was when they finished the finals in fashion week.

But we persisted. In 2013, we also worked with Pan Yiliang designer named "knitted Queen" in Taiwan. She led the whole competition to lead the competition, so that this year's competition had several changes.

< /p >

The design director of the competition promotes the professional standards of the competition and guides the design of the product design. From the perspective of color, material, yarn, fabric and style, it integrates the innovation from the designer's perspective, and further strengthens Huafu's ability to lead the industry's fashion trend. Secondly, the international competition is invited to participate in the competition, including the participation of the top International Institute of fashion such as Parson college and Saint Martin. The Chinese and foreign elite players compete with each other. The collision and communication of the fashion creation will open up a new international perspective for the competition. Third, the marketization is compared with the first three sessions. The competition is divided into 2 rounds by the competition system innovation, which is scored by the terminal designer and the professional designer respectively, and finally the gold and silver bronze award of the competition is determined. 15 < p > first, professionalization, Taiwan knitted queen Pan Yiliang joined the competition.

< /p >

P: < strong > reporter: generally, such events are organized by public service organizations. What is your starting point for Huafu as an enterprise to do this competition? < /strong > /p >

< p > < a href= > http://www.91se91.com/pioneer/ > Chen Ling < /a >: Hua Fu has been here for 20 years.

In the past 20 years, we have been working hard in the field of colored spinning.

It can be summed up in the following aspects: trend leading, R & D forerunner, brand marketing and quick response.

The trend led is that we have set up a set of fashion forecasting system and released the popular color cards every year. The leader of research and development is that we have established the standard color card of colored spinning at the same time; brand marketing enables us to win the terminal; the quick response is the integration of supply chain.

< /p >

< p > trend leading, R & D forerunner includes two aspects, one is the innovation of popular color prediction, the other is the product R & D combining color, material and technology three aspects. Two

These aspects are interrelated.

Because of marketing innovation, our marketing strategy has always been positioned in brand marketing and terminal marketing, which makes Huafu know the general trend of the terminal market. We are closely related to the end customers and fashion buyers. We have made a comprehensive economic change around the world to form a professional team to carry out the innovation of popular color prediction, and set up the system of publishing the trend of fashion two times a year in spring, summer, autumn and winter.

< /p >

< p > the product development of three combinations of color, material and technology, Huafu as fashion leader, first released color card in the color spinning industry to lead the new fashion of textile and clothing, and continuously promoted the application of new high-tech fibers in < a href= "http://www.91se91.com/news/index_c.asp" > colored yarn < /a > field.

Huafu launches new standard color card every two years. It launches color cards in the two seasons of spring, summer, autumn and winter, and special color cards for special products, crafts or materials, so that designers can choose and use color when receiving orders.

Up to now, Huafu has launched more than 40 color cards, and the first one in the industry has introduced a special color card for sweaters, which is suitable for special products, crafts or materials.

To sum up, the total color of Huafu color card is nearly 200 thousand.

< /p >

At the same time, we have developed many new technologies and new materials. Under the impetus of scientific and technological innovation, Huafu color spinning has developed tens of thousands of varieties of 8 color series, such as top grade pure cotton color spinning series, healthy environmental protection color spinning series and functional products color spinning series. P

Huafu develops more than 40 new technology, new technology and new products every year. Siro spinning, compact spinning and vortex spinning technology are widely used in new products of colored spinning. The new fancy products of corrugated yarn, silk rain gauze and colored yarn are emerging one after another. PTT, hemp, kapok, bamboo charcoal and other kinds of functional fiber have been researched and applied to develop a series of new products.

< /p >

"P > Hua Fu's interpretation and grasp of color trends in every season can attract the attention of the leading brand designers at home and abroad. Due to the color trend, Huafu pays attention to integrating the color trends with textile materials, fabric structure and clothing patterns. With its special texture, it not only sets off the fashion theme, but also reflects the healthy, comfortable and environmentally friendly lifestyle, providing a broader imagination for designers.

< /p >

< p > on the scale, we are also exploring step by step.

After 20 years of development, Huafu is divided into four major sectors, including the Zhejiang, Yangtze, Huang Huai and Xinjiang plates, with more than 30 affiliated enterprises.

A perfect fashion production system has been formed.

< /p >

In the course of career development, Huafu is constantly changing. We are also thinking about what the world is heading for in the direction of business development. How should we, as a textile enterprise, adapt ourselves to the development of the trend and carry out its own upgrading and pformation? In the process of continuous cognition, we believe that environmental protection, fashion and technology are the fundamental elements to guide the pformation of the lifestyle of consumers.

Changes in consumer demand determine the direction of today's enterprise development.

Huafu should also evolve from a leading industry to a fashion leader and explorer.

So Hua Fu decided to explore the fashion trend from the source of fashion. The "Huafu Cup China" fashion design competition was born from this starting point.

< /p >

P: < strong > reporter: what role do you think the competition has played on the whole color spinning industry and Huafu itself? < /strong > < /p >

< p > Chen Ling: the contest was held for three years and entered the fourth year this year.

In the past three years, we have summed up the importance of the contest in three aspects.

< /p >

< p > one is to promote the consumption cognition of the environmental protection market.

Colored spinning is an environmentally friendly industry, which is very clear in the industry, but consumers are not very clear about it.

The average content of dyed fibers in colored spun yarn is about 40%. Therefore, compared with yarn dyed fabrics and dyed fabrics, dyeing auxiliaries, energy consumption, water consumption and steam consumption and sewage discharge have been significantly reduced.

At the same time, Huafu advocates the whole process of environmental protection from raw materials, production to products, and produces environmentally-friendly products with recycled products such as natural fiber, regenerated cellulose fiber, organic cotton, organic hemp and more than 80% of the company's products, and uses low carbon regenerated colored spinning products and recycled raw materials. The environmental characteristics of color spinning are even more prominent in Huafu's whole product system.

< /p >

< p > we through the competition itself, and the radiation effect of the competition, have promoted to the consumers that the colored spinning is a concept of environmental protection, fashion and technology, which has played a positive role in the development of the whole colored spinning industry.

< /p >

< p > two is the development of the colored spinning industry.

The design competition has made an indelible contribution to the development of the industry, which is well known by the industry.

Through the whole process, the color spinning fashion design competition continues to publicize colored spun yarn to various institutions, professional designers, investors, fashion buyers, news media and other people in the industry, and fully recognizes the fashion essence of color spinning, so that we can pay close attention to the development of the colored spinning industry and look forward to the development prospect of the colored spinning industry.

In the capital market, technology market and fashion consumer market, the value status of color spinning fashion has been established.

< /p >

< p > three is a team of Chinese fashion designers.

The biggest value of this competition on the industry platform is to cultivate a number of casual fashion, sports fashion and business casual designers who have a deep understanding of color fashion.

The "Huafu Cup" color textile fashion design competition is the first design competition to start the fashion design of color spinning as the carrier of colored spinning products. The first "Huafu Cup" color fashion fashion design competition has attracted the participation of teachers and designers and designers from more than 100 institutions of 22 provinces (autonomous regions), and 345 entries have been received.

Since the three color competition, thousands of participants have attracted thousands of attention from most of the domestic garment colleges.

At the same time, Hua Fu also sent a propaganda group to dozens of colleges and universities to conduct lectures in each competition. The finalists of the competition were invited to further training in Huafu Shangyu Industrial Park, which is a good combination of the characteristics of color spinning and the innovation of leisure fashion.

< /p >

< p > a number of color fashion designers have come to the fore in several competitions. As the outstanding designers, they become the backbone of the color fashion designers team, making them a unique team of designers in the world stage, promoting the world market's understanding of the essence of the color textile industry and the recognition of the Chinese color textile industry.

Therefore, this is my understanding of the role of the Huafu cup fashion design competition.

< /p >