Footwear Business Opportunities -- Running Industry Into A New Highlight Of Sports Goods Market Consumption

< p > what is the most popular sport now? Marathon can definitely play the top.

This once boring and boring sport seemed to suddenly regain youth and became a popular steamed bun.

Data show that last year, the national marathon participated in more than 500 thousand people, and a record was set.

In this year's Beijing marathon, 30 thousand entries were taken away 13 hours.

And yesterday's Hangzhou marathon, the number of entries has also reached a new high.

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< p > marathon fire has also contributed to the rapid growth of running economy.

According to the 2012 Global Sports Market Research Report released by NPD, the global market growth rate is expected to reach 5% this year.

Running equipment, marathon training camp, running training APP (application software)...

Marathon related industries are becoming a rich ore to be exploited.

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< p > < strong > running equipment 1000 yuan < /strong > /p >

< p > recently, the reporter came to Hangzhou Decathlon store to learn how to acquire an entry-level marathon equipment.

When you enter a store, you can see that runtime equipment is full of shelves, but it's not running a target= "_blank" href= "http://www.91se91.com/" > shoes > /a "and sportswear, but watches, pedometer and heart rate function table.

The reporter saw that the pedometer was relatively cheap, the price ranged from 99 yuan to 149 yuan, while the heart rate function was relatively expensive, because of the different functions, the price was between 199 yuan and 699 yuan.

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< p > on the two floor of the store, 50 meters around the aisle, full of running products, including running shoes, running clothes, running pants, arm belts and so on, the price is also different because of brand differences, ranging from 100 yuan to 1000 yuan.

Shopping guide told reporters, because of the marathon, the store's running products are indeed good sales, "to buy customers are mostly male, and many running groups come to buy equipment such as running shoes."

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< p > the guide said that for running rookies, if you want to experience marathon matches, you only need to buy running shoes, < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > and heart rate function table.

Finally, the reporter chose a pair of running shoes of six hundred yuan, two hundred yuan running clothes, one hundred yuan trousers and a three hundred yuan heart rate function table, which cost 1400 yuan in total.

Once a pair of white shoes running around the world of cock wire movement, now obviously has turned into a rich handsome.

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< p > Lin Zhitong, Decathlon's responsible person, told reporters that Hangzhou has a very strong running atmosphere. Now it is suitable for running season. With the influence of Hangzhou horse, the sales of running equipment is really good.

As more and more people fall in love with running, the prospect of running equipment market will be very broad.

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< p > < strong > equipment sales amount to tens of millions per year < /strong > < /p >.

< p > like playing a SLR camera, the deeper the research, the deeper the money.

The prices of rookie runners and senior runners are also very large.

A senior runner has made statistics. If you run 3 times a week, more than 5 kilometers each time, you need to replace a pair of running shoes in 3 to 5 months.

According to 500 yuan for each pair of shoes, the annual purchase of running shoes for each person costs 1500 yuan -2000 yuan.

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< p > Zhejiang running is the largest club among long-distance runners in Zhejiang. Zhang Baichun, the head runner, is a senior runner who has been running for 23 years.

He told reporters that a pair of running shoes that can wear for more than 3 months, a short socks with rubber bands and sweat absorbing functions on the soles of the feet, and a T-shirt that breathes and absorbs sweat is an essential equipment.

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< p > but Zhang Baichun said that for different people, their participation in marathon equipment is more or less different.

There are many kinds of equipment, such as compressed underwear, leg leggings, GPS+ heart rate belt + step frequency device, energy glue (bar), electrolyte effervescent tablet (salt pill), kettle waist bag, sunglasses, headphones...

"If I take part in the marathon, shoes, a target=" _blank "href=" http://www.91se91.com/ "> clothes /a and heart rate watches are indispensable.

Zhang Baichun revealed that the total cost of these equipment is more than 2000 yuan.

In addition, special equipment such as kneecap, ankle protection and patella belt are also necessary equipment for some runners who are not comfortable with joints, which will cost two hundred or three hundred yuan.

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< p > reporters at the forum saw many netizens drying out their running equipment.

A netizen named "maxima" bask in the "luxury" equipment he runs. Besides the running shoes of 1000 yuan, the price of brand underwear, fast running jogging, skin windbreaker and running pants is over 2500 yuan, while some seemingly unattractive accessories, such as brand sports socks, 128 yuan, gloves 175 yuan, and headband 98 yuan, attract other netizens to envy.

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< p > reporter also found this phenomenon, outdoor runners appear many "equipment faction", as a reward for their own running process, every once in a while to search for a new equipment.

For them, a new equipment is a new experience, a new journey.

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< p > it is understood that at present, there are about 100000 registered members in Zhejiang, including 20 thousand amateur long-distance runners and about 5000 iron addicts.

Reporters roughly calculated an account, according to Zhejiang running friends 20 thousand people, each person spend 2000 yuan per year running equipment, Zhejiang running equipment sales reached 40 million yuan per year.

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< p > < strong > spend money on running is popular, < /strong > /p >

< p > besides having professional equipment, learning how to run is also a technical activity.

Well, are you willing to spend hundreds of dollars to learn how to run? It turns out that there are many people willing.

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< p > it is understood that there are many running training camps throughout the country. Many sports brands both at home and abroad have launched their own running clubs and training camps and staged in different cities.

These official brand training camps are usually carried out in the form of free experience, and have promoted their products in experiential marketing, and achieved good results.

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< p > besides, there are also professional running training institutions in Beijing and other places. "Heyrunning" is one of the more representative institutions.

It is reported that "heyrunning" is currently the largest international running community in the country. There are 4 to 6 training battalions every year, two months a week, 3 classes a week, with an average of about 20 yuan per class.

In addition, there are special training programs for marathon in Shanghai and other places in Beijing. Usually, two months before the competition, students are taught how to conquer half or full marathons.

Dragon, a running training coach at the training camp, told reporters that "heyrunning" has been in Beijing for 3 years, and that the number of trainees has increased from 30 to 30 per issue this year.

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< p > according to Dragon, with the expansion of the scale of the organization, "heyrunning" has stepped its footsteps in Beijing, Shanghai, Guangzhou and Hongkong, and is ready to go to other famous marathon cities. Hangzhou is now considering the development.

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< p > Dragon believes that the running training industry will become a promising sunrise industry in the future.

Because now there are many running groups in the private sector, many business executives have also launched the running initiative for their employees. CCTV even opened a program running with 5 to organize media people to run, thus affecting more people.

Such a nationwide participation in running training industry is difficult without fire.

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< p > < strong > running APP is popular. < /strong > /p >

< p > of course, not everyone is willing to pay such a sum of money to learn to run, and this has also produced a special industry sports training APP.

Reporters in Android Mobile Application Download Center search keywords running, actually found 374 related applications APP, including running coaches, pedometer, running songs, running records, exercise heart rate records and other software, the most downloaded is Nike official production of a "Nike running" application, download up to 270 thousand.

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< p > in addition, there are 328 applications related to "running" in the APP Store of Apple mobile phone, and there are many charging training courses.

Some of these APP are used for professional marathons and half marathon training, which range from $15 to $68 for APP.

Judging from the commentary, many people have downloaded this kind of APP.

However, compared to thousands of physical training camps, for rookies, such APP is obviously more cost-effective.

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"P", in addition to the price is cheap, its private customized point to point personalized service is also the biggest reason why many people are willing to choose it.

Most of the training APP can record user's running length, frequency and heart rate, and make personalized training plan for users, so that training can be more efficient and record user training track.

This kind of service cannot be done by ordinary training camps.

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< p > of course, profit is the main purpose of APP development.

In addition to the official training of sports brand APP, which is mainly used for publicity and marketing, some professional marathon course APP chooses to provide paid downloads.

For other free training APP, after accumulating a certain number of users, the advertising cost of its built-in advertising also rises naturally.

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