The Export Of Shoes And Shoes Has Fallen And Profits Have Shrunk Seriously.

A few days ago, Leatherwear Wang Jianxin, director of the association, revealed that this year shoes Exports dropped from 1 billion 100 million pairs in the peak to 700 million pairs in the same period, while profits were shrunk and the industry's average profit was only 5%. According to industry analysis, as one of the main production bases of the shoe industry, it has not been able to do its best. This year, especially the international purchase orders transfer to other Southeast Asian countries, such as Vietnam, China, and other resources such as labor and land, and the pressure of shoe manufacturers is also increasing.

Wang Zhuoliang, Secretary General of the leather and Footwear Association, observed that due to the increasing external pressure, this year, some new trends in shoe manufacturers have been explored, and new modes of domestic sales have been explored, such as participating in various domestic fairs, opening online stores, factory shops, and developing travel routes with travel agencies.

During the eleven period, Nancheng, a shoe factory named "Zhu He", went bankrupt. The boss's running road caused widespread concern in the industry. As the first group of Taiwan funded footwear enterprises, "Zhu He" has been in the history of twenty or thirty years. The collapse of the "Zhu He" company is a great minority of its long-term suppliers. Some suppliers think that the collapse of "Zhu He" has been the result of years of hard work. In recent years, under the pressure of three big mountains, such as "rising labor costs, rising raw material costs and rising Renminbi against the US dollar", it has finally been crushed for several years.

In addition to the three mountains, industry analysts believe that, with the transfer of manufacturing in the past few years, Vietnam, China and Vietnam now have shoes. Shoe enterprises The pressure of competition, especially the transfer of international orders to these places, is more obvious. As the economy in the US and Europe has not really recovered, the shift of orders to cheaper places is also inevitable.

In the case of no improvement in international trade, enterprises have been playing a big role in the domestic market this year, and the intensity of their action is relatively large. For example, by participating in the domestic fairs, exhibiting and exhibiting, testing the water factory shops, for example, local well-known shoe enterprises Qisheng footwear industry, and now have a cooperation intention with the travel agencies. The two sides plan to open the industrial tourism route through an industrial tourism. For consumers, they can visit the factory and get a thorough understanding of the product, and the price is only 66% off of the store. For tourism, factories and consumers, this is a win-win mode. Wang Zhuoliang said: "I think the mode of industrial tourism will be an effective way for the transformation and upgrading of manufacturing industry in the future. The industry is also generally optimistic about the prospects of this model."

In the past 19 years, Qiao Hong shoes industry has been doing OEM for European and American brands, and has been transformed into domestic sales in the face of the financial crisis. According to Wu Zhengxing, chairman of the board, the most important way to expand domestic sales is to participate in the exhibition. With the help of the exhibition, two independent brand products of snow boots and beach shoes made by Qiao Hong were quickly promoted, and enterprises entered the retail market through e-commerce platform last year. At present, enterprises are taking the mode of combining online and offline to seize more market share.

"Domestic sales are forced by the situation, but domestic sales are not easy. A large number of domestic resources are still in the hands of large enterprises, such as "," and so on. It is also very difficult for suppliers to develop new customers. The demand for small and medium enterprises is also very small. Suppliers are reluctant to do so, and the more small and medium-sized enterprises, there is no cash settlement, the greater the risk. Taurus leather CEO Liu Zhijun believes that the current market situation requires enterprises to pay more time and energy to deal with customer relationship, bargaining, material cost control and so on. Take him as saying: "before was mixed food to eat, now is to grab rice to eat." However, with the increasing pressure on manufacturing enterprises, more and more enterprises will be eliminated, so that a few companies will be better off in the future.

According to the insiders, from the next 5-10 years, based on the relatively perfect industrial chain, the skilled workers are quite numerous. Although the production links are slowly shifting, enterprises can maintain headquarters at the same time, such as development, design and sales.