The New "X-Zone" Lifestyle Of Shanghai Textile And Clothing Exhibition

A perfect crossover fashion design feast recently ended in Shanghai World Trade Mall. From October 16 to 18, 2013, sponsored by Shanghai Shimao Mart and co organized by Japan Fiber Research News Agency and Hong Kong Shimao (International) Co., Ltd., Shanghai (Autumn) 2013 spin clothing The exhibition "(STA) has brought a new" X-zone "lifestyle to the Chinese market.

10. Infinite extension and cross-border integration of implication; The zone represents the passionate collision between music and art. The leaders of the fashion brands at home and abroad in this exhibition, with their unexpected design imagination, have created and interpreted the design inspiration from different fields such as fashion, art, music, culture, etc. from a unique perspective of the brand. Each fashion brand contains design connotation rich in life philosophy and design elements that highlight personality, Leading the emerging domestic personalized consumption market into a higher quality trend culture.

The trend theme of this exhibition attracted more than 20000 people to watch and exchange in three days. During the exhibition, the sponsor organized a high-level dialogue among the elites of the fashion circle on the mainstream consciousness of the current fashion culture and the business model of entering the Chinese market; After the exhibition, the pop store experience retail activity was launched on the second floor of Shanghai World Trade Mall, in order to let consumers and the market experience what is the trend culture through personal experience, and perceive the cross-border and creative lifestyle everywhere.

"X-zone" unveils the most in trend trend

The most eye-catching highlight of this exhibition is the debut of the "X-zone" exhibition area. Luo Weichao, executive vice president of the sponsor World Trade Mall, said that the "X-zone" exhibition area will serve as a landmark of STA from this session, aiming to interpret the trend concept of cross-border culture, innovative design and diversified business opportunities, and is committed to shaping a platform for exhibition and trade cooperation, interactive communication and extended promotion with leading trends at home and abroad. This exhibition focuses on the representative fashion brands in Taiwan and Hong Kong, including PizzaCutFive, adFund, Ziya, Laofuzi and other well-known fashion brands gathered in STA for the first time.

The interactive forum of "Overseas Fashion Brand X Mode Enters the Chinese Market", an activity held in conjunction with "X-zone", has also become the focus of attention of the industry at home and abroad with the dialogues between the five fashion brands participating in this exhibition and the representatives of the fashion industry, such as the organizer of Voice of China and Shanghai International Fashion Design Service Center. At a time when the trend is growing stronger all over the world, the holding of this forum has brought discussion and analysis on a series of topics, such as "what is the trend", "why to introduce Chaopai", and "the unique cross-border and creative perspective of Chaopai culture".

President Luo, as the moderator of the forum, said: "Why do we introduce these trendy brands? It is in line with the needs of market development. Today's consumption trend is to wear personality characteristics. All trendy brands have their own concepts and ideas. This is also the fashion that trendy brands can give you, not just luxury goods. We will introduce more trendy brands in the future. 'X-zone' will certainly be an important area of STA The extended service popstore will allow you to have a further experience of Chaopai culture and lifestyle. "

PizzaCutFive, a trendy brand with humor and funny personality. The clothing design concept with music as the keynote and the creative approach of Pizza box packaging products have formed its unique trend personality of cross-border collision of music and fashion. As a representative of Taiwan's pioneering fashion brand culture, Abee Wu, creative director of PizzaCutFive brand, brought a unique analysis of "what is fashion" on the forum. He believes: "Tide is derived from subculture, and tide in every country has its own position." PizzaCutFive's success is due to "the co branding strategy of trendy brands that reflect the spirit of Taiwan". PizzaCutFive, in the cross-border joint venture with "Beard Zhang", one of Taiwan's most famous restaurants selling braised pork rice, through the modification of the store of "Beard Zhang" The transformation of tableware and the transformation of meals have won the response of Taiwan's electronic media, and since then, the local joint venture of PizzaCutFive brand has started. "We have been looking for some local brands in Taiwan, including pharmaceutical factories, Shitouren, 7-11, and Taiwan's famous snacks. We are based on clothing. In fact, what we have developed is a humanistic concept. How to reproduce the beauty of these ancient brands 30 or 40 years ago, and spread them in this era. Our latest thing is to promote sound happy. We will clothes With the concept of album and vinyl record, each series of clothes will be presented with a theme song, hoping that through such cross-border design, some music can be moved and retained. "

The brand founder of adVenture started to design Arttoy toys in 2002, and entered the mainland market in 2003 to establish adVenture, which specializes in the design of art dolls. EddiYip, director of adVenture, showed us the cross-border cooperation between adVenture and adidas, Puma, Evisu, Lining, Reebok, SONY, Nokia and other big brands. "How can we cooperate with some large enterprises in cross-border fashion design?" EddiYip believes that the key is to maintain the innovation of design. AdVenture and the plane of Europe and America designer Cooperate to establish a benign system of design innovation and cooperation and promotion with large enterprises. "You can see toys, clothes and balls from the release of these big brands on the media every season shoes These are all made by us in the past three years. Now the focus of our work is how to apply design to different brand areas, and then better promote cross-border cooperation experience. "

Adhering to the belief that greater China is the theme element, "this also" has created an unprecedented trend of Chinese fashion in Taiwan. With rich resources in the fields of performing arts, fashion and fashion, and the unique literary aesthetics of brand director Fang Wenshan, the "Ziya" named after Jay Chou has been unique since its inception. So far, based on clothing, "Zheya" has started cross-border cooperation with artists, and promoted Taiwan culture with oriental elements. The mode of "Zheya" brand creative collection store was nurtured, which not only solved the market access problem commonly existing in Chaopai, but also became a trend platform for cross-border extension of clothing, art and other products. Kaiwen, the head of the brand, said: "The relatively new thing we are showing here today is called Chinese style dolls. We use songs created by Jay to introduce 20 brands that we have already operated online. We hope to use these familiar songs to promote dolls created by our designers through cross-border cooperation in music and art."

How does the "Laofuzi", who has been born for 50 years, gradually extend from a minority culture to a representative of the trend? He Zhikun, Marketing Director of Laofuziha Media Co., Ltd., said that "Laofuzi" has always kept pace with the times, and has constantly carried out various cross-border extended cooperation with many trendy brands and artists in different periods. "We hope to put different elements together into a new legend through different ideas and different design ideas. We respect creation very much and the creative elements of different artists very much, so a series of licensed products of Laofuzi are elements that subvert the traditional Laofuzi cartoons. For the mainland market, the new derivative cross-border cooperation is to launch our Our catering series and different publishing series hope to popularize our Laofuzi brand at different levels. "

Stars/designers jointly promote cross-border trends

This exhibition can be described as a gathering of trendsetters and trendy brands. Before its opening, it ushered in cross-border cooperation between the new designers who are riding the British trend circle and Wu Mochou, the new generation idol of the Voice of China. As the prelude to this exhibition, the "BelleSauvage for MoMoWu" media meeting and release show were hot in the newly completed full transparent glass space of the roof garden on the 8th floor of Shanghai World Trade Mall. BelleSauvage and Wu Mochou, known in Europe as the brands with the most "women's declaration" attitude, came on the stage as co designers, and officially announced the blockbuster news of Wu Mochou's first cross-border talent exhibition with shocking visual images.

Belle Sauvage has Lady Gaga, Katy Perry and Fergie, the female lead singer of Black Eyed Peas, who are well-known loyal supporters in the European and American entertainment industry. This time, they successfully joined hands with Wu Mochou. According to the designers, they met Wu Mochou through the media reports of Paris Fashion Week and the covers of fashion magazines. They believed that she was the perfect spokesperson for women in the new era of China, with an irreplaceable fashion attitude and personal label. Wu Mochou himself said that he hoped to create his own fashion through this substantial co designer cooperation. It is reported that the momoshtyle series will be sold in the UK, the United States, Hong Kong, Japan, Singapore, Milan and Paris simultaneously.

As the opening show of this exhibition, "World Trade Night ? The Legend of Flower God of Paradise" staged a gorgeous underwear design feast jointly presented by Ma Yanli, a well-known model, designer and actor, and Chinese design master Zhang Zhaoda. One is an internationally renowned Chinese female representative who is known as "China's Chief Star Designer", and the other is a master figure in the field of Chinese fashion design. The joint work of Ma Yanli and Zhang Zhaoda has laid a high quality leading position for the trend theme of this exhibition.

Innovative technology brings a new trend of quality of life

In this exhibition, the trend of innovative technology set off a climax of procurement and cooperation. Deng Zhaoping's fashion design organization held a special recommendation meeting for high-end fabrics, and the post-modern fiber fabric Yilun-95, which was brilliantly demonstrated by his latest work, "Weaving Dreams in Lingnan", made the market shocked for the first time by this soft and delicate high-performance fiber product that can replace cashmere.

After the recommendation meeting, Yilun-95 was warmer, flame retardant, thin, soft, slippery, waxy, static free, non shrinking, and cheaper than cashmere, attracting a large number of fabric agents, clothing enterprises, designers, and the media to the booth of "Deng Zhaoping Fashion Design Institute". The person in charge of an underwear brand from Chengdu said: "Through experiencing the softness of this high-tech product and learning its other high-quality functions and much lower cost than cashmere fabrics, we really want to sign a contract with Deng Zhaoping Fashion Design Agency immediately to purchase a batch of fabrics to make underwear."

As a well-known designer, Ms. Deng Zhaoping considers herself an extreme environmentalist. She said: "The production of post-modern fiber fabric Yilun-95 does not need oil, and it is an environmental protection product with zero pollution to nature. Shenzhen Weina Advanced Materials Trading Co., Ltd. cooperates with our design institute to jointly research and develop Yilun-95 fiber, with the purpose of adapting this innovative post-modern fiber fabric with environmental protection performance to market needs and applications more quickly. This time, we exhibited the high-end Various samples of men's and women's formal clothes, fashionable clothes, cold clothing, thermal underwear, knitted and woolen clothing, outdoor products and functional therapeutic products. " Deng Zhaoping introduced that next they will also use Yilun 95 to develop revolutionary functional underwear that can lose weight while sleeping. "Now Isabella, Aime and many other underwear brands are looking forward to cooperating with us."

Designer exhibition area gathers global personalized creativity

AMYTEKSHOWROOM, which mainly represents the works of Italian designers, makes buyers who often travel in Europe and the United States a treasure. According to a professional buyer from a Shanghai buyer's shop, they found shoes favored by American Hollywood stars that they did not purchase in the United States. The person in charge said that the Italian designer brands they represented were basically mature design concept products in foreign markets. "That pair of women's shoes are sold in designer stores in Hollywood, America. The shoes of Italian designers we represent sponsor Italian stars every year, including Italian local beauty shows. All Italian ladies wear this series of shoes." During this exhibition, AMYTEKSHOWROOM communicated with some dealers in East China and Northeast China, "We hope to have in-depth discussions on cooperation with them after the exhibition."

The first global accessories designer works collection store "iShang International Accessories Creation Gallery" has become a popular booth in the designer exhibition area. According to the person in charge, this exhibition is just to see the market's acceptance of this collection platform focused on promoting personalized accessories designer brands. "The effect is very good. We have contacted more than 30 clothing enterprises, gift buyers, buyers, retail stores and other professional channels in three days. They are very interested in the form of so many designer accessories works and the product brands that show personality. Our product categories cover clothing accessories, home accessories, glasses, scarves, bags and other series The industry visitors all want to buy our products, and there are also many trendy people who want to buy our products. Our showroom will soon be settled in Shanghai World Trade Mall. We will promote the business model of "B2B+B2C", welcome personality experts to come to experience consumption, and look forward to cooperation with fashion buyers, clothing enterprises and retail stores. "

Efficient docking between domestic and foreign exhibitors and business opportunities in China

This exhibition gathered more than 400 people from mainland China, Hong Kong, Taiwan, Japan, South Korea, Singapore, the United Kingdom

Individualized fashion brands in Italy, France, the United States and other countries and regions around the world.

Guangzhou Jingying Men's Wear, which has just been listed in the domestic market, put its debut in this STA. The promotion form of static exhibition+new product release conference has brought them high business opportunities for trade negotiation. Zhou Weiping, general manager of Jingying Men's Wear, said, "Jingying Men's Wear is mainly aimed at young and middle-aged men aged 25-45. Our goal is to become a popular brand in China, which is one of our company's purposes." Focusing on the development of men's short sleeved T-shirts, Jingying Men's Wear New Product Release Conference presented a full range of styles for leisure, business, etc. to the domestic market, It perfectly interprets the most charming temperament and connotation of urban men on various occasions. Zhou Weiping said that the main purpose of this exhibition is to recruit franchisees from all over the country. "In three days, we have contacted more than 50 channels seeking to join and cooperate, and the exchanges between the two sides have been very effective."

Japan Leatherwear The exhibition hall is an exhibition area organized by the Japan Leather Industry Federation to show the overall trend of Japanese leather. According to its International Exchange Department, Hisashima Okojiang, they have participated in STA for many times and set up a perennial exhibition room on the 8th floor of the World Trade Mall, aiming to promote the most popular leather technology, fashion design and trend quality in Japan to the Chinese market. "There are 10 Japanese leather enterprises participating in this exhibition, all of which are high-end brands in the Japanese leather industry. In recent years, we have learned that the Chinese market recognizes the quality of Japanese leather, but because these brands are not well known in China, we will continue to promote Japanese leather brands relying on the Shimao Mart STA exhibition platform, industry resources and publicity efforts."

Focusing on the theme of fashion, this exhibition not only brought wonderful fashion brands at home and abroad, "Asian Patchwork Festival", China Japan South Korea Fashion Creative Industry Development Exchange, and the World Trade Center Lecture Hall "Find the Soul of Brand - How to Establish the Characteristics of Brand", but also held a series of activities, from creativity, communication Development and other aspects promote the blending and collision of international trend cultures. The concept of infinite extension and innovation implied in the "X Mode Trend Theme" of 2013 Shanghai Textile and Garment Exhibition highlights the leading position of the exhibition platform in trend, cross-border and creativity.