What'S The Difference Between Wenzhou And Korea?

< p > in recent years, the "Korean wave" has surged into a fashion whirlwind in China. Among them, Korean a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is loved by many people.

To explore this popular trend, from October 20th to 24, Jiang Hai, chairman of the Wenzhou clothing trade association ladies' wear branch, led the group of more than 10 women's clothing enterprises in Wenzhou, such as a target= "_blank" href= "http://www.91se91.com/" > dress "/a" and bagpipes, to visit Korean famous clothing enterprises such as Keli dress and fluorescent clothing in Seoul, Korea.

< /p >

Li Wanzhong, who is known as a teacher and mentor by many of the younger generation in the Korean fashion industry, is the president and founder of the marketing company P. He is very optimistic about the Chinese market and explains his name as: he will have ties with China later.

Since 2000, its brands such as on&on, W., OLIVE des OLIVE have entered the Chinese market successively.

The company has 499 stores in Korea, China, Russia and Singapore, of which China has 283 stores and its headquarters are in Shanghai.

< /p >

< p > "people often ask me why I can't develop fast. I don't think it's necessary to protect the brand image so fast."

Li Wanzhong said that the soil of Korean and Chinese enterprises is different. The long-term development of Korean enterprises must consider the global market, and the Chinese market itself is very large.

Therefore, the service began to cultivate talents from different countries 10 years ago.

Six or seven years ago, employees who did not know a foreign language had no chance to enter the company.

< /p >

< p > the main idea of Wenzhou garment enterprises is that the company has online education and foreign language training courses, and there are seven training courses in different countries every day.

Now people from different countries come to visit the company, and their employees can do plation.

< /p >

Below P, the strength of Wenzhou Apparel Group Co., Ltd. is very envious of its counterparts in Taiwan. It is a pformation garment company from fabric companies, including agents. The company has 9 clothing brands, including men's, women's wear, student wear and outdoor clothing.

Its CROCODILE, the Singapore crocodile, has been the first to sell the single brand of Korean clothing for ten years. It has become an insurmountable myth of the Korean clothing industry.

South Korea has the first shirt brand YEZAC, Korea's first selling student clothing brand Elite Basic, professional female outdoor apparel brand WILDROSES.

It has three women's clothing brands such as Xia Ting Lian and its annual sales in Korea are over 100 billion won (about 574 million yuan).

Owning its own garment processing plant, it produces 20 million pieces of clothing every year, and 50 thousand new models are launched every year. The brand promotion and promotion cost in one year is about 50 billion won (about 287 million yuan).

Last year, the site just acquired a department store to pave the way for its 9 clothing brands to enter the market.

< /p >

< p > but it is such a big Korean fashion company, but when it entered the Chinese market, it was everywhere, and had to go back to the country to find out the reason.

Jin Minghu, President of the company, said that the company's strengths lie in product planning, product design, research and development, and strong purchasing power.

Among the 500 employees of the head office, there are 180 employees in product design enterprises.

We hope to find partners who understand the Chinese market and have a strong market development capability.

The two sides complement each other and open up the Chinese market.

< /p >

< p > into the Yuan Yuan Group Co., Ltd., a Korean star face in its brand promotion.

The company has 8 clothing brands, each brand has a celebrity spokesperson, the style is different.

In addition, each brand has an independent design, planning team, five or six people.

< /p >

P has more than 400 terminals in Korea, and has set up branches and offices in Shanghai, Tokyo, Hongkong, Macao and Singapore to expand the Asian market.

Our domestic consumers are familiar with the SIEG Fahrenheit, which is a Menswear brand for men, and has exclusive stores in Hangzhou Tower and Wenzhou Times Square.

The responsible person of the company of the company told the Wenzhou colleagues that they have been very optimistic about the Chinese market. It is one of the first enterprises in South Korea to try to enter the Chinese market. In recent years, they have been looking for Chinese partners.

< /p >

< p > the head of Wenzhou women's clothing company also visited the I.Splanning company, which was recently cooperated with Zhejiang Semir fashion Limited by Share Ltd, and had worked with Zhejiang Ya Ying Garments Co., Ltd., all of which said they were looking forward to cooperating with Chinese garment enterprises, especially the Wenzhou people who were famous for their strong marketing ability.

{page_break} < /p >

< p > < strong > > more integration and grafting < /strong > < /p >

< p > Jiang Hai, chairman of Zhejiang Wan Dian Fashion Co., Ltd.: now the market resources are more extensive, the opportunity is more than before, but it has really entered the era of big fish eating small fish.

In the future, clothing operators can integrate various resources from the perspective of investment instead of doing everything from scratch. For example, South Korea has excellent a target= "_blank" href= "http://www.91se91.com/", "designer /a", "professional managers", and has good brand planning, so we can completely graft and reduce detours.

< /p >

< p > Wang Jianou, general manager of Zhejiang bagpipe dress Co., Ltd.: this exchange with South Korean enterprises, let me see the fine management ability of Korean clothing enterprises. I feel that in the future, when running new brands, they can graft their advantages and avoid long preparations.

In the fierce competition, complementary advantages are the short cut to success.

< /p >

< p > Ye Jie, vice chairman of Shanghai Jiaxin Industrial Co., Ltd.: I also extend clothing business from fabric enterprises. There are two brands of European angels and D-Haryy, which are similar to the site group.

However, the Internet site wins the integration and sharing of resources among several companies.

I think in the future, our enterprises can have more ways to integrate, pack up centralized propaganda by means of affiliation and other ways of cooperation, or get twice the result with half the effort.

< /p >

< p > strong > need not be dazzling, but must concentrate on < /strong > /p >

< p > Huang Ruidong, chairman of Zhejiang Piao Lai Garments Co. Ltd.: in the South Korean clothing enterprises visited here, we did not see very bright, exaggerated and stylish workplace, but let us see that they were doing one thing with great concentration.

In a small and orderly space, this kind of concentration and pragmatism is worth learning.

< /p >

< p > Zou Jiecai, chairman of Wenzhou Yi Sheng Garments Co., Ltd.: the biggest feeling of this trip is that Korean clothing companies have a very strong brand.

Perhaps the smaller the market and the more meticulous things are, the simpler and compact office environment they are, but the employees' work attitude is very serious. One company has seven or eight brands, and every one has to work hard.

< /p >

< p > < strong > < < > > /strong > /p >

< p > Lin Shaodong, chairman of Zhejiang Sonoma Garments Co., Ltd.: I.Splanning, we share with us the product planning process and the staff management of the company. We can see that their finery process is very thorough.

Although we usually do it, it is not systematic enough.

< /p >

< p > Zheng Xu, general manager of Wenzhou pall Clothing Co., Ltd.: Korean clothing is mostly multi brand operation. They often have several brands from one company to many other countries, but the number of shops is equivalent to the number of exclusive stores of our brand in China.

We should be glad that China is a big place. Now we are good at making a brand and doing well.

The next goal is to make the market thorough and to manage well.

< /p >