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Zhu Wenxin, The Head Of Clothing Industry, Talks About The Innovation Mode Of The Industry.

2013/11/7 20:05:00 41

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Fashion Industry Zhu Wenxin Innovation Mode

"P" just returned from the French world retail conference. We have a lot to share with you here. The Chinese market has been integrated into the globalized market, and the Chinese consumption power is also shocking the world. The famous French "a href=" http://www.91se91.com/news/index_c.asp "old Buddha" /a "department store" is full of Chinese people. It is said that Chinese consumers have contributed 30% of their performance. What does this mean? 
 in the process of urbanization in China, with the rise of the middle class consumer class, the huge consumption energy and enthusiasm of Chinese fashion products can not be fully released in the domestic market and spanferred to Europe and Japan and Korea. 
 so we reflect, what is the reason why the a href= "http://www.91se91.com/news/index_c.asp" > the garment industry < /a > has encountered the cold winter recently? I am afraid our garment industry has gone to a period of deep structural adjustment. 
 the world retail conference has issued such a signal: 
 1. Full channel marketing. 
 two, return to the consumer center. 
 three, the power of technology will change retail. 
 four, experience is the foundation of retail. 
 five, payment mode upgrading and innovation. 
China's retail industry is also a big move. The flagship store under the traditional offline brand on Tmall is nothing new, but a step that the brand owner must take. Otherwise, under the full channel marketing mode, the traditional retail mode of offline stores will be at a disadvantage in the next round of competition. P 
 now it is the traditional department store that also opened the online store. The comprehensive cooperation between Yintai and Tmall indicates that the era of cooperation between the Internet and the real estate developers is coming. 
 the epoch making changes of retail terminals convey the following information: either changing business models or waiting for death. 
 the richest man in New China. Wang Jianlin, the head of Wanda Group, announced in public: Wanda does not make electricity suppliers, but only makes offline shopping centers. However, Wanda mode is a Wanda project in the new round of urbanization. It is a super giant with shopping, entertainment, hotels and restaurants as its main body, with a focus on consumer experience. 
Less than P, the power of technology has contributed a lot of shopping pleasure and experience to retail sales, such as 3D fitting. This kind of high tech shopping pleasure is not realized online shopping, but also the only way for offline retailers to resist the invasion of e-commerce. 
When shopping in Paris, P feels strongly that stores here are not just focusing on commodity display, but are concerned about the consumer's experience, giving consumers a pleasant experience in shopping process, thereby stimulating purchase motivation and buying behavior. This has been promoted by more than one level of traditional "selling goods mountain" in China. A 40 square meter shoe store can take 1/3 of the area to make passageways. The display of goods as artworks is the artistic pursuit of Parisians and the embodiment of their exquisite life. 
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 the famous marketing management expert in China's clothing industry, chief training lecturer and management consultant of China research international brand management organization, consultant of garment industry of China Chain Store Association, guest professor of Beijing Normal University, and master of Business Administration of Sichuan University (MBA). 
 ZHU teachers have accumulated rich management information and practical experience in brand marketing, enterprise management, team building and staff motivation in many years of cooperation with famous consulting companies in Hongkong and Taiwan, especially in the brand operation, marketing management and franchisee management of apparel enterprises. Over the years, the teacher's training footprint has been in 28 provinces and more than 50 cities in China, and has hosted more than 1000 professional training courses. 
 < a href= "http://www.91se91.com/pioneer/ >" Zhu Wenxin < /a > Mr. Xiang advocates experiential training. In his course, through a series of carefully designed activities, ability tests, sand table exercises and experiential, interactive training methods, students can make mistakes and experience personally, and at the same time get inspirational and understanding gains in a relaxed and happy atmosphere. The design of these activities is like a bright mirror, which enables students to reflect their behavior patterns in activities, and then through the depth of the trainers, students will be able to see clearly the blind spots that they usually do not see.