North American Wind Casual Wear Strong Support To Ensure That Franchisees Are Profitable

China's top ten brand casual wear (NAWIND) has been on sale since 06 in August. In just two years, its store has spread to twenty provinces and cities and nearly 400 cities all over the country.

Moreover, it is expanding to more than one speed per day.

With such amazing speed of development, the domestic casual wear industry is very rare in the increasingly fierce competition.

In order to achieve such amazing speed of development, the NAWIND brand has consistently adhered to a comprehensive support policy for franchisees, so that franchisees have a higher level of profitability.

After more than a year of development and improvement, NAWIND brand has formed a comprehensive, multi field, diversified and effective supporting policy system for franchise stores.

Under this system, every North American brand (NAWIND) franchised store will receive more and more support and help from its headquarters in addition to enjoying less discount than other brands in the process of participating in the fierce market competition, so as to enable its franchisees to compete in the competition with their counterparts to represent the competitive advantage of the leading domestic casual wear brand franchisees.

People are the most important and fundamental factor to realize the terminal competitiveness of franchised stores.

Therefore, in a series of support policies for franchised stores, training and promotion of terminal employees in franchised stores has always been one of the most important core tasks.

At present, the company has formed a scientific and complete training mechanism for terminal franchisees, offering various, more professional and practical training support for operators and practitioners of terminal stores by various regular and irregular training.

A series of practical courses, which are practical, easy to operate, simple to implement and helpful to the competitiveness of franchised stores, have greatly promoted the professional quality and overall competitiveness of the franchisees. The recruitment of the franchisees into the North American Wind brand has enabled them to achieve rapid growth and progress in their personal expertise through various training provided by the company.

Through the provision of various training to enhance the professional competence of franchise employees, the company has also vigorously promoted on-site guidance and support for brand franchisee management, publicity and activity planning.

Over the past year, the company has sent thousands of professional supervision and planning personnel to provide on-site guidance and assistance for the operation of the company's brand franchisees, and has formulated a series of targeted publicity, promotion strategies and effective sales activities plan for the franchisees according to local conditions, greatly enhanced and enhanced the professionalism and activity of franchised stores' terminal sales, and successfully established the brand image of NAWIND stores in the consumer group.

In terms of brand advertising and publicity support.

In order to enhance the appeal of NAWIND brand in terminal consumers, and provide brand awareness and influence support for terminal stores, the company takes out tens of millions of dollars a year to carry out various forms of advertising.

As the main position of advertising promotion, the company has been working with hundreds of websites in China for three hundred and sixty-five consecutive days of continuous advertising and mass media coverage, covering over one hundred million people annually.

At the same time, in order to enhance the influence of the brand in the end consumer group, the company invested heavily in the annual sales season, and made intensive advertising in the CCTV famous column, and achieved good results, and the brand influence was significantly improved.

In addition, the company has launched a series of innovative advertising and brand promotion attempts.

Culture, as one of the most powerful weapons of NAWIND brand, is another unique and effective mode of NAWIND brand supporting terminal sales.

Every year, the company has invested a lot of manpower, material resources, and great efforts to publish a number of "wind" magazines and "wind products collocation Handbook" to establish the brand's influence in the consumer group by culture. In particular, a large number of "wind products collocation Handbook" provided by the company to the franchisees provide strong support for the terminal sales of Guangzhou Grand franchisee.

After more than two years of development, the comprehensive support policy of North American Wind brands to franchisees has matured and improved. The contents and projects that support and help the franchisees are increasing and increasing.

With the active cooperation and efforts of the franchisees and franchisees, the competitive strength of the franchisee is becoming more and more obvious. The competitiveness of NAWIND brand has been greatly enhanced in the terminal sales of franchisees, and its franchisee's profitability has also been greatly improved.