Beijing Olympic Games Sales Exceeded 100 Billion Yuan During The Olympic Games In Xiushui Street

Olympic gold medal depends on strength. What is the secret of commercial gold capture?

Beijing has huge commercial resources and large customer choice. How can Xiushui Street attract such a large number of foreigners to come shopping?

Wang Zili, general manager of Xiushui Street, told the "textile and clothing weekly" reporter about the great business opportunities brought by the Olympic Games to Xiushui and the story behind the "gold medal".

The Olympic Games ended successfully. The glory of the international main stadium "bird's nest", together with 51 gold, 21 silver and 100 medals, has become a memory of a great era.

Here we want to tell you: another battlefield is equally brilliant. During the Olympic Games, the commercial "bird nest" is wonderful.

As in the Olympic arena, new records have been refreshed in the "bird's nest" and "Water Cube". During the Olympic Games, the commercial "bird's nest" Xiushui Street's record of passenger flow in the past 30 years has been constantly refreshed.

According to Xiushui Street's special pedal counter statistics, from August 1st to August 23rd, Beijing and Xiushui Street received more than 1 million Chinese and foreign tourists, the daily passenger flow exceeded 40 thousand, the daily maximum passenger flow reached 53 thousand people, and there were 5120 people shopping in Xiushui Street at the same time, the highest record.

Fawkes TV station in the United States commented on this: "Beijing Olympic Games has a new competition item, that is to go to Xiushui Street to bargain!"

In twenty-first Century, the Australian Innovation International Evaluation Center sampled the nearly 1000 global tourists who came to Beijing to watch the Olympic Games, and showed that "the four most popular markets in China for tourists worldwide" are: Xiushui market, Hongqiao market, Ya Xiu market and Panjiayuan second-hand market. Xiushui Street ranked the top with absolute superiority, and won the gold medal of the commercial "bird nest".

Wang Zili, general manager of Xiushui Street, said that the opening ceremony of the August 8th Olympic Games made foreigners look at Chinese culture. After August 9th, foreigners visited Xiushui Street, which is a close touch, experience and consumption of Chinese culture.

Zhang Yimou's opening ceremony has brought the biggest advertising effect to Xiushui Street. The Xiushui Street market after the pformation has excavated the traditional Chinese culture to the maximum extent. "Zhang Yimou + Xiushui = the panoramic display of Chinese culture".

Yes, indeed.

In Xiushui Street, you will feel "strong Chinese flavor".

Here, Chinese painting and calligraphy, silk, tea, jewelry, porcelain, carpets, handicrafts, Peking Opera facial makeup and embroidered Chinese dragon's silk nightgown, and the T-shirts covered with Chinese stamps are all there are.

During the Olympic Games, these products with Chinese elements and highlighting the characteristics of Chinese traditional culture have been sought after by foreigners. They are intoxicated with them and feel the charm of Chinese traditional culture. Once they are looked at, they will make extraordinary contributions, buy in large quantities, and then pass word of mouth, attracting a group of repeat customers.

At a booth dedicated to painting and calligraphy works, the reporter saw a seven or eight year old African girl buying a scroll painting. She watched the stall owner write her own Chinese name with a brush, covered with the unique logo of the Olympic Games - China India, tied up with red ribbons, and then happily traded happily.

According to the shopping guide here, Chinese painting and calligraphy business is particularly good during the Olympic Games, and the number of one-time purchases is also large.

They take them back as souvenirs to their families, friends, or prepare to return to China to do some Chinese cultural activities, such as publicizing Chinese characters and calligraphy.

The same is also popular with "hand dough", on-site production, only half an hour, immediately out of the works, pinch who like who, vividly.

This traditional handicraft has attracted many foreigners to be a "model" with its unique charm. Mrs. Roger, President of the International Olympic Committee, has taken photographs specially to make a dough for her grandson.

Unexpectedly, when she came to pick it up, the enthusiastic stall owner also presented a mysterious gift: the dough made for the two men of the Rogge.

That image, absolutely!

In 2006, Xiushui Street was designated by the Beijing municipal government as one of the 8 characteristic commercial streets to welcome the Olympic Games.

Over the past two years, Xiushui Street has carried out a large-scale pformation of the format, increasing the protection of intellectual property rights and promoting the strength of national brands.

At present, there are 19 old Chinese brands in Xiushui Street. They are Hongdu, Quanjude, Tongrentang, Rui Xiang, Qian Xiang Yi, Sheng Xi Fu and inner League. The business area is extended to nearly 1000 square meters of silk and clothing making street. It has become a high-end receptionist in the market for important dignitaries such as the head of state and the wife of the head of state.

In addition, silk market, tea, porcelain, pearls, handicrafts, folk performances and other live performances have been widely recognized by Chinese and foreign customers.

In January 2008, Xiushui Street launched the first private brand "Xiushui Street" brand in history, including 8 categories of neckties, shirts, garments, scarves, porcelain and carpets, covering 80 merchants and more than 100 stalls.

In front of the "China silk First Street" booth in Xiushui Street, the reporters saw many photos of foreign dignitaries and friends shopping here, including all the members of the delegation of Nauru and the delegation of Venezuela at the opening ceremony of the Olympic Games, wearing the "Xiushui Street" brand clothing into the "bird nest" venue.

Ji Mingren, manager of "China silk First Street", said that over 95% of the commodities purchased by political leaders during the Olympic Games were these special products.

Among them, the sale of "Xiushui Street" brand clothing and the sales of old brands such as Rui Xiang have been widely favored by the distinguished guests from all over the world, and the turnover has doubled.

Over the past ten days, Xiushui Street has made custom garments for more than 80 Olympic teams from different countries and regions.

The prime ministers, Prime Minister's wife, Guam governor and governor's wife, Mrs. Mauritius's president, Mrs. Vanuatu's prime minister, Mrs. Cape Verde, the wife of the head of Tonga, and other dignitaries made all kinds of costumes in Xiushui Street and gave high comments.

Good quality service. "Shopping here is great. It's very interesting. Thank you for your excellent service in Xiushui Street."

This is a message from many foreign dignitaries and athletes after shopping in Xiushui Street.

A foreigner who had just bought clothes at a booth and was paying for the card said to the reporter: "the things here are very Chinese and good quality."

What surprised him most is the service environment of Xiushui. "Any booth can brush foreign cards, and all the stall owners can speak fluent English, feeling just like in their own country."

Wang Zili, general manager of Xiushui Street Xiushui, said that in order to meet the Olympic Games, the "4C" service concept of honesty, thoughtfulness, comfort and moderation was fully introduced into the market. With the theme of "hospitality for the country, no glory," "I welcome the Olympic Games at home, I add glory to the Olympic Games" as the theme, we vigorously strengthen the training of business and shopping guide services.

In the year 2007 alone, Xiushui Street hired professional lecturers to conduct 59 training sessions of 22811 times, covering Olympic knowledge, customs and etiquette, civilized service specifications, financial card knowledge, safety precautions and barrier free exchanges, so that all business personnel can grasp multilingual traffic and sign language communication skills, and the service level has been significantly improved.

Take tailor making as an example, Xiushui shortens the time of fast garments to 18 hours, and the shortest is 8 hours.

It is this high quality and high level service that attracts a large number of guests to come. Many people forget and even forget to eat. There are three more and more of them who have visited six times in ten days. They have made dozens of clothes and bought hundreds of meters of silk fabrics in Xiushui Street.

The happy shopping made many athletes, officials and Xiushui's shopping guides become friends, giving their national sports badges to shopping guides as souvenirs.

Reporters saw that Xiushui's shopping guides like to wear their badges worn on their chest, whose badges are numerous, indicating that they also receive many Olympic VIP guests.

Later, as the number of visitors increased, the emblem became more and more, and clothes were not full, and even hung in the neck.

This scene makes us feel deeply that the service has increased the charm and the market has created harmony.

In the Olympic Games, China and the world's harmonious and win-win platform, Xiushui Street created the glory of business war with special market charm.

The outstanding performance of Xiushui Street market during the Olympic Games is closely related to the market brand and its own advantages.

Xiushui Street market is located in Beijing Chang'an Avenue extension line, next to the CBD business district, with a prominent geographical location and convenient pportation. It is the most influential international tourism shopping market in China with the the Great Wall and the Imperial Palace.

As one of China's earliest free markets and one of the most famous commercial brands, Xiushui Street has a history of nearly 30 years.

At the beginning of the reform and opening up, some people in Beijing Xiushui East Street, outside the diplomatic apartment wall outside a less than 200 meters of small alleys, pushing cars selling all kinds of groceries, craft calligraphy and painting, folk ornaments and so on, and gradually spread to a spontaneous, no fixed management of the small street, no one will think that this street will one day become economists in the eyes of the "reform and opening up scissors cut out on the Qingming River map."

As time goes on, old Xiushui is out of the stage of history because of the problem of selling tickets, hardware facilities and major fire safety risks.

Until March 19, 2005, the rookie water street market came up with a brand-new look and unveiled a new chapter in the history of Xiushui Street.

However, it is no easy task to solve the problem of selling fake brands by Lao Xiu Shui. Faced with the severe challenges from intellectual property rights, the market management has not evaded contradictions. Instead, it has taken a high sense of responsibility and mission to build a "century old shop" and create a model of reputation market. It is a top priority to crack down on counterfeit goods and protect intellectual property rights.

With the help of the business administration department, we should start from the overall situation, start from scratch, and innovate our management ideas.

In particular, when the "Xiushui Street" trademark is seriously infringed, such as the so-called "Xiushui two", "Chongqing Xiushui" and "Hainan Xiushui" and other surrounding counterfeit Xiushui, they realize that the protection of intellectual property rights, especially the protection of Xiushui Street's trademarks is not counterfeited, and that the brand value of Xiushui Street is not destroyed. It is also necessary to crack down on these illegal acts. Therefore, Xiushui Street company recognizes itself as the biggest beneficiary of intellectual property protection.

After rectifying and strengthening management in 2005, and taking the initiative to attack and adjust the pformation in 2006, the Xiushui Street market has not only fundamentally changed the serious selling situation of old Xiushui, has established a new image of the new Xiushui Street, and has brought about a new situation in the protection of intellectual property rights in Xiushui Street market, but also provided a reference and guidance for the domestic similar market to solve the problem of intellectual property rights with its rich practice.

Wang said that the Olympic Games are an opportunity and a test for Xiushui Street.

Although Xiushui Street has passed the examination with its own strength, it has brought great splendor and splendor to the Chinese people. But as a market management, it must soberly realize that there are still a lot of things to do to make Xiushui Street a famous commercial brand in China. There is still a long way to go.

We sincerely wish Xiushui Street a good journey and create new brilliance continuously.