Taizhou Shoe Companies Strive To Build Brands

Taizhou, another city in Zhejiang, is now facing a similar problem with Wenzhou.

Although the output and export volume of Taizhou's products are very large, the enterprises are generally small in scale, lacking in brands, and the added value of products is not high. At present, local economic growth has slowed down obviously.

To solve these problems, the way out for Taizhou is to build a leading industry and accelerate the introduction of major investment projects.

In Wenling, Taizhou, there are as many as more than 6000 shoemaking enterprises, but the number of enterprises that can name brand names is almost zero.

Many shoe companies are going through the middle and low end of the cheap product line. The profits of each pair of shoes are only about 2%, and some products even have no profit.

This is a far cry from the high profits of brand shoes.

Zhu Fude, Wenling City, said: "because I used to process the brand factory, because the same shoe, the shoes I sold before were sold to the family for 17 yuan. When the same brand was sold to me, he sold it for more than 30 yuan and doubled the price."

In fact, the dilemma of the footwear industry in Wenling is also a common difficulty faced by most of the small and medium-sized enterprises in Taizhou.

For this reason, Taizhou has put forward the development way to focus on helping SMEs establish brand and improve the added value of products, and has identified six leading industries, including automobile and motorcycle accessories, pharmaceutical and chemical industry, and plastic mold.

Zhang Ruimin, director of the Taizhou Economic Commission, said: "the development of the traditional dominant industries with brand orientation is the dominant industry in the six leading industries. Through the upgrading of the brand, we will make our six superior traditional industries stronger as a whole."

At the same time, in order to enhance the ability of local economy to resist risks, Taizhou will also accelerate the construction of major investment projects by attracting state capital and foreign capital, including the introduction of large-scale nuclear power projects directly invested by the state, as well as large scale basic industries such as energy and raw materials.

Small and medium enterprises financing institutions need to be established urgently, "Tang Min said." in view of the current financing difficulties faced by SMEs, Tang Min, Deputy Secretary General of the China Development Research Foundation, has discussed with netizens in a series of interviews on the economic network's "special report on growth and inflation control".

Some netizens have suggested that if banks relax money and give more loans to SMEs, there will be a possibility of inflation.

If we continue to tighten our monetary policy, we will have a greater impact on the survival of many small and medium-sized enterprises, which will cause some harm to economic growth. Therefore, maintaining growth and controlling inflation seems to be a contradiction in financial policy.

In this regard, Tang Min believes that at present, China has invested nearly 50% of GDP every year, resulting in an increase of 10% in GDP.

India has gained 8% of GDP growth by 24% of its investment.

A very important reason for the inefficient use of funds in China is the lack of an effective way to use funds.

In this sense, it is necessary to establish a large number of small and medium enterprises financing institutions to solve the problem of financing system and system fundamentally.

Tang Min, Deputy Secretary General of the China Development Research Foundation, said: "a good SME loan company may become a small and medium-sized enterprise in the future. If so, a lot of people will be willing to invest. If there is no such a policy, the SME loan company can or will not develop on a large scale."