Humen Clothing Fair Continues To Trigger Investment Boom

In November 20th last year, the seminar on e-commerce development of Tencent QQ online shopping apparel was held in Humen and allied to Humen. A month later, the Jingdong mall held an e-commerce platform (Jingdong mall) cooperation and exchange meeting in Humen, offering preferential policies to help Humen's rapid development of e-commerce. Fast fashion for online shopping clothing The industrial foundation, the local government's highly sensitive to the industry trend, and the practical policy of encouraging and supporting the development of e-business, for a while, Humen, Dongguan, Guangdong has continuously triggered an upsurge in the investment cooperation of electric business providers, and the electricity providers have rushed to Humen.

On November 15th ~18, the Humen town government and Alibaba will jointly organize the first online clothing trade fair in Humen to set up a separate business district in Humen's eighteenth trade fair. At the same time, Alibaba will set up an exclusive humen.1688.com Pavilion on the Humen industrial belt platform, presenting a good source of quality merchants from Humen. Nearly 100 booths are provided to high quality businesses, taking the lead in the O2O exhibition mode in the same industry and through the online and offline marketing linkage, so that physical shops and online shops go hand in hand. At present, many Jingdong, Taobao, Juhuasuan and other online businesses have also signed up.

When some enterprises are right Online retailers When business was clouded and the decision was taken care of at a time, the Humen clothing operator, which was mainly made up of young people, was the first to take the lead. According to Alibaba statistics, 90% of T shirts contracted by Taobao came from Humen Daying electric mall.

Humen's leading brand YISHION was back online from the Internet in January this year when it was difficult to reconcile online and offline, but only two months later, its flagship store, meaning 21 years old, was born in Tmall. In the past few years, e-commerce has been a major spectacle in Humen's apparel market. Reporters in the Fumin fashion city, the Yellow River commercial city, Daying Ying clothing mall, many salesmen have one hand, not only for calling, but also an essential tool for their online business.

Zheng Jianke, President of the Humen electricity supplier Association, said that the O2O exhibition mode will make the identity of the buyers explicit, help enterprises to introduce professional sellers on the line, and accumulate online sellers' data, so that the sale of goods will be more targeted. Before the three public computers in the electricity supplier area, members of the public can browse online businesses in Humen to understand more online e-commerce enterprises in Humen. Buyers can go to the offline hall to conduct an inspection through the form of online registration, directly to the source of goods in Humen, and enjoy preferential privileges from resources.

Alibaba has set up 30 industrial belt platform projects in the whole country, and Alibaba Humen garment industry belt is the first station to enter Guangdong. Yang Runhua, director of Alibaba division, believes that the Alibaba China industrial belt is a new B2B sub site. Its biggest feature is to integrate regional origin with the geographical links, and integrate the "good business and good goods" on the industrial belt to help buyers directly purchase products from the origin. The choice of Humen as the first industrial belt platform in Guangdong is due to Humen's perfect matching landing mechanism, government policy support and the promotion of pioneer enterprises.

Humen has a strong foundation of garment industry, and the industrial chain of clothing design, production, manufacture, sale and promotion is very perfect. As a traditional industry, the apparel industry has formed a huge e-commerce group in the field of e-commerce, and has great potential for development in Humen. At present, there are about more than 5000 enterprises or individuals engaging in e-commerce in Humen. In 2012, the e-commerce volume in Humen town was about 15 billion 660 million yuan, and the average daily electricity delivery volume was 232 thousand and 600.

It is reported that Alibaba will also make use of its own advanced expert team resources to tailor the B2B e-commerce portal to Humen with local characteristics, share Alibaba's large online and offline channels, and hold regular large-scale ordering and promotion meetings under the Humen special line, and expand the influence of Humen clothing. Humen town has raised and recommended 100 high quality e-commerce enterprises in the town, and has entered the industrial belt platform at zero cost, and invested special funds to provide advertising support for the Humen electricity supplier industry and increase enterprise traffic.

Li Dingru, deputy mayor, introduced the work with Alibaba to build an online sales channel for local clothing enterprises, so that local businesses could gather on the platform of Humen industrial belt and establish a 24 hour online clothing city.

In order to encourage more enterprises to participate in the "Ali Humen" plan, Humen town has invested 6 million yuan to help local enterprises to enter the industrial belt platform at zero cost in three aspects, namely, the introduction of traffic volume, generation operation and online shop decoration training. Among them, Humen will invest 2 million yuan to support enterprises registered in the electricity supplier base to register and open online stores and buy trustworthiness. The first phase plans to support 300 enterprises, making "Ali Humen" a popular shot. At the beginning of the business enterprise, most of them were "light assets", and the business enterprises should be bigger and stronger. In recent years, under the guidance of government policy support and association, Humen town has gradually formed five major hardware projects, namely, Humen garment Creative Industry Park, garment Electric Park electric business base, Humen e-commerce demonstration base, Daying electronic commerce business base, Humen brand incubation Exhibition Center, and the five major hardware projects will also become the supporting industrial landing zone of Alibaba Humen industrial belt in the future. The plan is only three hours from the top to the oral intention, only one month from the negotiation to the formal signing, and the capital support service of GD is also in place soon. While Alibaba praises Humen's efficiency, some small and medium businesses are worried. Humen e-commerce demonstration base, "zero rule" brand leader Liang Yuanyao said, first of all, faced with the shortage of talent, especially the brand operation manager, network promotion, art, customer service and other aspects of the electricity supplier talent; and the "light assets" characteristics of the electricity supplier, in the mortgage loan to the bank, also encountered the problem of financing loans.

Reporters from the development of electricity supplier base Humen The responsible person of the brand promotion center was informed that they had formally signed a 20 year contract with Humen town to transform the base construction from planning into reality. For the government led development of electricity providers, is also considered mixed. Government led, policy will be tilted, professional, and provide industry support, the key support of small and medium-sized electricity providers are generally more flexible and growth is good. But the public is worried that if the government intervened too much, the electricity supplier would also pay taxes like the entity store, which would discourage some entrepreneurs. At the present stage, the domestic electricity supplier has entered the melee stage, and the competition between Taobao, Jingdong and many other platforms is fierce. More electricity providers do not rely on the government but rely on the policy environment to consider more ways to build their own customers and their own platforms through the flow of platforms such as Taobao and Jingdong. This has become the direction for the future development of the electricity supplier in the process of China's marketization.