The Essence Of International Brand Operation Of Hengda Brand

In 2003, Hengda prospectively threw off the OEM and low price battles of domestic competitors, and courageously took the lead in going abroad to reach a strategic cooperative relationship with the French international brand group.

Hengda deeply felt that the core competitiveness of the brand is not advertising, nor is it merely a technology. It is a large multinational enterprise specializing in leather clothing, R & D, design, brand operation and production and operation.

First class international human resources, market channel resources, brand differentiated resources and the most advanced technology and equipment, and even the dominant resources of globalization are what Hengda pays much attention to.

At that time, hundreds of people from the United States, France, the United Kingdom, Italy, Australia, Israel, Japan and Hongkong, China, gathered in the top 100 designers of the world. Hengda formed the "brain" and "heart" of the world's top decision-making, design and development.

Through the strategic cooperation of complementary and complementary advantages, Hengda has successfully operated international brands such as "Di Li Na" and "dynamic foot" in the past few years. At the same time, by borrowing the advantage of the French international brand group in the global market and channel resources, and taking the advantage of "the world's top decision-making, designing and developing" brain "and" heart ", integrating and integrating the superior resources from all over the world for our own use, we finally succeeded in pushing our own brand," Hengda leather shoes "to the foreground of the world market.

If a cooperation can not prove the vision of Hengda's "standing on the moon to see the earth", then establishing the "Hengda international marketing network" is a classic case of Chinese enterprises' international competition.

The steady establishment of the international marketing network has enabled Hengda Group to extend its market tentacles to every corner of the world market: the establishment of "Hengda (Russia) Trading Co., Ltd." in Russia, and its booming international reputation.

Hengda Group has established branches or offices in more than 20 countries and regions, including France, Italy, the United States, Japan, China, Hongkong and the Middle East.

With these touching market demand and popular frontier nerve endings, Hengda harvested and activated the effective growth of the whole group's performance. Since its export to the international market in 2000, the export volume of Hengda has increased at an annual rate of 30%-40%, and has become a new economic growth point for enterprises. It not only evaded strict trade barriers, but also made Hengda a truly international enterprise.

Brand is the engine of an enterprise's sustainable development. Behind a great brand, it must be based on great products.

China's reform and opening up to 30th anniversary this year, in this short period of time to build first-class international brand, in itself is a difficult task, behind the brand is the customer's trust in product quality sales system and service system.

What Chinese enterprises must do at present is to accumulate trust by bit by bit, whether they go out or concentrate on intensive farming in the domestic market, pay every effort to every product, and sincerely treat every customer for every market opportunity.