Red Dragonfly Two Innovations "Spillover" Real Gold And Silver

Against the backdrop of many economic factors, such as rising prices of raw materials, rising labor costs and RMB appreciation, the sales performance and profits of red dragonfly in the first 8 months of this year increased by more than 20% over the same period last year. In the first half of this year, red dragonfly's footwear industry output value and the amount of national tax paid were ranked first in the city's industry.

Qian Jinbo, chairman of the Red Dragonfly Group, said in a concise and comprehensive way, "relying on technological innovation and channel innovation".

Walking into the Red Dragonfly's leather shoes workshop, it feels refreshing. The environmental protection and energy saving air conditioner installed at the cost of 1 million 300 thousand yuan is sent out slowly, and the workers are refreshing and orderly.

Chen Tao, the administrative manager of the production department, told reporters about a very different scene six months ago. He said: "six months ago, the workers were wearing thick gas respirators to stick the soles like many other colleagues. Now the reason why they can be" unobstructed "is entirely due to our Red Dragonfly taking the lead in using the magic new material, non-toxic water-borne adhesive, in the whole country.

It is learnt that the domestic footwear industry is commonly used solvent polyurethane adhesive, because the glue contains volatile benzene, flammable and explosive, so the respirator has become a necessary weapon for workers to work.

In order to find a non-toxic environmental friendly adhesive, red dragonfly has been groping for 13 years.

Since the start of business in 1995, Qian Jinbo, chairman of Red Dragonfly Group, has dispatched technical experts abroad for many years to discuss with the leaders of glue R & D and manufacturing enterprises. He has invested about 5000000 yuan in research and development funds, and has undergone more than 400 experiments.

Now, the red dragonfly can finally successfully apply the non-toxic water-borne glue to the manufacturing technology of various raw materials, and has successfully passed the national quality, environment and safety standards.

Since March this year, red dragonflies have been widely promoted in Shanghai, Chongqing, Guangdong, Wenzhou and Yongjia in the five production bases, spreading the use of non-toxic waterborne adhesives.

Compared with traditional glue, the price of waterborne glue is four or five times higher than that of traditional glue.

In this regard, money Jin Bo said: "on the surface, the cost of a single barrel is really high.

But if you change the algorithm, you will find that the enterprise is still making money, because after using the nontoxic water-based adhesive, we do not need to invest in the solvent recovery and dangerous explosion-proof devices. It does not need to bear the potential risk cost such as fire and health hazards caused by the use of solvents. The zero discharge of waste gas and the high solid content of water-borne glue can save nearly 4 times the amount of oil glue.

At present, red dragonfly has invested about 300000 yuan to promote nontoxic water-borne glue, but only one material cost per year can save about 2000000 yuan for the company.

From the point of view of social environmental benefits, it can reduce the emissions of harmful gases by more than 120 tons, and save less than 100 thousand yuan if the equipment is draining or not draining.

These are the economic and social benefits of new materials for red dragonflies. "

In addition to upgrading the production technology, red dragonfly also launched the first brand marketing mode in the industry, and achieved a "brand new upgrade" in marketing channels.

In the European luxury brands row upon row of Champs Elysees in Paris, one stop and thoughtful service makes Qian Jinbo very heartbeat, he has been looking for opportunities.

In October last year, he finally introduced this quasi luxury brand marketing concept to the red dragonfly, the first more than 300 square meter integrated concept store including leather shoes, leather goods, women's clothing and accessories, and was unveiled in Wenzhou liberation Street.

After a period of operation, Jin Bo found himself in the right place, because the "overflow" effect of this integrated sale is very good. Many customers, especially men, always buy and buy other objects after they purchase the target goods. Therefore, the integrated mode is also recognized as the "pioneering undertaking" of shoe marketing in the industry.

At present, the red dragonfly has opened hundreds of brand integration stores across the country by adopting the new shop or pforming the original single store.

Qian Jinbo said that the new model has created good results, such as the Taizhou integrated store opened for half a year, the turnover has increased by 48% over the same period, and the traffic volume has increased by 25%.

Jin Bo has placed great hopes on this marketing initiative. In his next three years of development, the integrated store will grow to 500.