Luxury Electric Business Force In "Double 11"

< p > a few years ago, since Taobao set up a "a href=" http://www.91se91.com "double 11 /a" singles day shopping discount promotion day, it probably did not expect that double 11 will become the largest discount shopping festival in China.

"Since it's a festival, and it's a shopping festival with huge consumption energy, how can Taobao get this big cake?"

< /p >

< p > this year's "double 11" is no longer Tmall's one-man show.

The major domestic electricity suppliers have already sped up all kinds of "double 11 promotions" before the "double 11" shopping carnival.

As online shopping has been gradually recognized by more consumers, some luxury shopping websites which are relatively narrow in the consumer group have ushered in a time of growth in sales volume and can really participate in the "double 11" cake segmentation.

< /p >

P, a luxury website that has developed smoothly in recent years, has been promoted in the double eleven promotions. All the top luxury brands and quality brands sold in the show network will participate in the discount price reduction. At the same time, the network will distribute special vouchers and raffle tickets for activities.

< /p >

< p > "because the total purchase quantity is large, the new product can get 5-7 discount of European retail price, after tax rebate, it is equivalent to 50 percent off or lower of European retail price.

Therefore, during the double 11 period, the company is confident to give consumers the luxury and the lowest price.

The relevant person in charge of the show network said in an interview.

< /p >

< p > it is said that the biggest pressure encountered in the whole preparation process is how to maintain the stability of the supply chain.

This year, the company has been under pressure to exercise and test the supply chain.

< /p >

< p > it is understood that the supply of luxury products is divided into several parts: first, it is docking with overseas platforms such as eBay, Karmaloop and Gmarket; secondly, it has obtained direct authorization from brands, such as Italy's top luxury brand Ferragamo; besides, there are suppliers from the United States, Europe, Hongkong and other places, who are directly related to the brand, and then distributed to the network.

< /p >

< p > up to noon on November 11th, the sales volume of the double 11 was 5 times that of the same period last year, such as CK and Coach.

The highlight of this year's double 11 is that the price per passenger exceeds 2 thousand yuan, which is equivalent to 5 times of 400 yuan in peacetime.

Over half of these are orders exceeding $10000.

< /p >

< p > in the regional sales ranking, Beijing, Shanghai and Guangdong are still the top three.

The three or four tier cities have higher unit prices, such as Jiangsu, Kunshan, Lanzhou, Qinhuangdao, Linfen, Datong, Zhangjiakou, Guilin, Deyang and Quzhou.

< /p >

< p > the top ten brands in sales show are Burberry, Gucci, Coach, Prada, Estee Lauder, Fendi, Louis Vuitton, Hermes, Chanel and Dolce&Gabbana.

< /p >

< p > > another luxury website Fifth Avenue's "double eleven" activities continued from November 11th to November 18th. During the period, Prada, Chanel, bolberry, Armani, Dior and other international first-line brands launched daily special offers, and a variety of promotional activities such as discount and discount, coupon direct reduction and so on.

< /p >

In order to meet the biggest online shopping festival in China, Fifth Avenue has joined the four largest state-owned banks to jointly offer P special offers.

All users of Bank of China, industrial and Commercial Bank of China, China Merchants Bank and Beijing Agricultural Bank of China will pay the special discount on the Fifth Avenue luxury official website within the specified time and use the bank's online banking. They can not only enjoy a special discount, but also draw cash rewards from the card users who participate in the activities, or even avoid a single big discount.

< /p >

< p > in addition, Fifth Avenue exclusively provides exclusive limited concession for the four largest banks, only for four bank card holders to purchase within the specified time.

< /p >

In the "double 11" war, vip.com, which opened the luxury sale mode, shouted the slogan of "sale 10+1, day eleven eleven".

That is, November 1st -11 10 a day, a theme sale, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > beauty, 3C, household appliances, household goods, luxury goods every day, new products, the whole house 1-4 fold again enjoy crazy fold up; November 11th zero super sale, the whole 70 percent off cap and then enjoy the national free mail.

Vip.com's famous brand sale and self built logistics undoubtedly have great advantages with some e-commerce websites that first raise prices and then discount, do not have famous brand, less genuine goods and slow logistics.

< /p >

< p > another luxury shopping website Shang pin net also launched the new winter season half off new luxury products Carnival in November 10th and 11, including two hundred and new European and American fashion brands.

Among them, DVF, Milly, Red Valentino, M Missoni, L.K. Bennett and other European and American high-end fashion brands and "a target=" _blank "_blank" "" "" designer "brand" all participate in this luxury storm.

And the world's leading brands such as president Obama's favorite Tracy Reese, top a target= "_blank" href= "http://www.91se91.com/", shoes /a, brand Sergio Rossi, British Kate Princess wearing Alice Alice, etc. will also appear in the two days at a low price of half off.

< /p >

< p > not only that, but also the Chinese Internet company has joined hands with CITIC Bank to launch the online banking payment big promotion in the coming of "double 11".

From today until November 15th, customers will use CITIC Bank card to order from Monday to Friday. When 100 customers return 200 yuan cash coupon, the cash coupon will be issued after 7 days.

The certificate does not have any amount limit, and can be used through CITIC Bank credit card.

It is also known that "double 11" day to November 15th, when customers order, enter CITIC Bank preferential code, and use CITIC Bank card to pay, enjoy the full range of goods 20 percent off.

Part of the activity is superimposed on activity 1, that is, if the order is in line with the activity 1, the cash coupon can be returned to 200 yuan, but the discount code and coupon can not be used at the same time.

< /p >

< p > is not just luxury electric business in double 11 efforts, the traditional electric giant is also competing for the luxury market this piece of cake.

Suning's first O2O Shopping Festival was officially launched in November 8th, and will launch a luxury super 0 yuan shopping rush auction activity, and support stores to check goods, self mention.

It is understood that participation in the "super 0 yuan" activities of the brand has Louis Vuitton (LV), GUCCI (Gucci), PRADA (Prada), Ferragamo (Ferragamo), BURBERRY (Bo Baili), Coach (Kou Chi), MontBlanc (MontBlanc), Kate Spade (kattby bud), Michael Michael (Mike Coles), GUCCI, and so on.

< /p >

< p > it is understood that the above luxury brand is the first time to take part in Suning's "super zero purchase" activity. After the consumer pays the order successfully, it can get the highest 300 yuan universal ticket.

With the full implementation of suning.com luxury goods, Suning will set up a luxury store experience, inspection and self access shortcut in more than 1600 stores nationwide.

From now on, consumers can purchase luxury goods through suning.com PC terminal and suning.com mobile client, and support the spot experience, inspection, store payment and self service of stores.

< /p >

< p > suning.com department head told reporters that all goods sold by suning.com are supplied by regular channels, and Suning will invoice the unified machine and undertake after-sales service.

< /p >