Why Does Alibaba Make "Double 11"?

35 billion 19 million Alipay total transaction volume, more than 150 million parcels, more than 80% of China's express orders, just the past fifth. Double Eleven Ali produced such a transcript.

The number is pretty good, but it doesn't matter.

What we value is whether this figure is healthy, whether the society can bear it, and whether it can lay a foundation for the further development of the future. What we are pursuing is the synergy and release of social resources.

Double eleven, we are just a participant. The only thing we can be proud of is that we have created a double eleven to let consumers and businesses play together. All praise belongs to businessmen, consumers, couriers and other participants. We are grateful for this era, Thanksgiving this society!

35 billion, it may be a big number for traditional industries, but for e-commerce, it is the beginning. Thinking behind figures is more valuable.

That is in the current consumption situation, for consumers and business Create an opportunity for mutual feedback each year. The manufacturers give the best products and thank the consumers at the most favorable prices. Consumers use the most enthusiastic enthusiasm and consumer behavior to give businessmen confidence and hope. Discovering, creating, pulling and completing demand between consumers and businesses.

We believe that the needs of society still need to be excavated and the resources of society can continue to be released. The highest point of today is a normal matter in a few years' time.

At 19 billion 100 million last year, some people said that the pressure of social services such as express delivery and logistics has reached the limit. If we continue to do so, we may collapse. We say that the peak of each year will be the mean of second years. We use a day's time to allow all kinds of resources to be released centrally and centrally, and that is to save more cost for the future.

Last year, the peak value of the package was 78 million, and on the regular trading day this year, this number has become very common. This year, more than 150 million parcels of eleven or more will become commonplace next year.

Some people say that it is meaningful for businessmen, consumers and third party service groups to reach the limit of pressure within a day. What is the point of getting a big number? Will this eventually bring opportunities or harm to the industry?

I want to say that tomorrow will tell us what is right. Our efforts today will more or less affect tomorrow. Today we should turn our doubts into actions, turn our ideals into reality, and let "China" become the reality. consumption People's Day is much more deserved.