Domestic Sneaker Shoes, New European Fashion, Shaolin Kungfu, Help Leap

At the beginning of 2008, the domestic tide people suddenly discovered that the "back force" and "leap" brand "smelly sneakers" that had been worn in PE classes when they were young, unexpectedly jumped from China to abroad. The red, white and blue three bars were very dazzling on Orlanndo Bloom's feet and many models.

What is even more amazing is that at the opening ceremony of the 2008 Beijing Olympic Games that just finished, a more than 4 minutes of Tai Chi performances drew the world's spectators. More than 2000 white dancers fluttering in the air, and a gentle and gentle movement, showed a strong strength.

If you give a close-up shot, you can see clearly that those dancers who play taijiquan are wearing "leaps" shoes.

Yes, this is the "leap" shoe. It was very popular in China, and now it is shining in Europe and America.

The most surprising thing is that such a pair of "leaps" shoes, which sell only twenty or thirty yuan in China, are as high as 50-120 euros in European and American prices.

Nowadays, many people are not familiar with it anymore, and those who are older are most likely to feel the nostalgia when they see those white shoes with red and blue patterns and yellow cattle tendon. These two brands of shoes have been worn by many people in the early 80s of last century. They have been silent for many years. Now the revival of "Chinese style" is again blowing up in Europe and America. "Hui Li" and "leap" have been brilliant for a while in China. But 90 years later, because of the little change in styles, they are gradually replaced by all kinds of sports shoes with brand names. The "back" and "leap" sneakers are

It was such a pair of shoes abandoned by the Chinese, which was accidentally discovered by French Patroller Baker on the streets of Shanghai after a surprise turn of 180 degrees.

At the first time, pats saw that his shoes were shocked by his simple design. With the French's natural romantic feelings and unique business vision, he found the manufacturer of Shanghai's big Bowen shoes.

After several rounds of negotiations, patters finally gained the overseas ownership of "back up" and "leap".

Until the signing of the agreement, the Chinese representative also doubted the Frenchman's attention. The value of the pair of shoes that had been cheap to 12 yuan a pair in China's stalls had been faded away from the "antiques" that people had been looking at for many years. They were seen by a foreigner and at least doubled 25 times to 50 euros (500 yuan).

In addition to pats, no one would have thought that 3 years later, Huili and leapfrog shoes have been emerging in the major fashion circles.

Peter pats brought the flying shoes to France. He registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei).

In French sales, it has been endowed with "Chinese culture" and advertising with Chinese characteristics has become its main card.

In the first advertisement of FEIYUE, pats designed a Chinese Kungfu silhouette with FEIYUE in the background, and wrote a large text in the background Shaolin Kungfu.

Soon, this brand began to be noticed by fashion circles. ELLE magazine reported it to FEIYUE 4 times in 2006 and 2007.

Anna Nicola Smith, the famous Playboy girl, took the initiative to speak for her.

FEIYUE began selling together with international brands in professional sports shoes stores in Paris. According to statistics, there are more than 160 retail agents in France's FEIYUE shoes.

Pats also gave birth to some new products such as Shaolin, Jia and other martial arts related titles.

Most of the brand names of the leaps are from Chinese martial arts, such as the classic "Shaolin spirit" and "mantis", "dragon dust" and "monkey claw". In August this year, the Shaolin series will be launched.

It's all a Cinderella story that France and Hong Kong are popular in France.

Thanks to the publicity of the Internet and fashion magazines, "leap" and "rebound shoes" have been sought after.

What happens when Chinese classic sneakers encounter European and American fashion?

"Leap" shoes have given us a good example.

This reminds us of the lazy shoes of the US CK brand, the black cloth, the shape of the boat, the white edge of the rubber and the elastic band on the back of the shoe, which makes us have to admit that this is also strikingly similar to that of the Chinese people wearing a thousand layers of labor insurance cloth shoes for decades. The only difference is that the sole of the CK is beef tendon, and it also has a row of fine LOGO.

Why is the glory of Chinese classics created by European and American fashion?

The author thinks that whether it is a leap or CK lazy shoes, it is clear that China does not lack the "big name" in fact. What is lacking is only the eyes of "big names".

How many classic brands disappear quietly in our life but not for us? How many brands will regenerate the birth machine to make us happy?

After the Beijing Olympic Games fully displayed the Chinese elements in the world, there is such a expectation: can the retro Chinese style deduce more old revival legends?