The Second Wuhan International Fashion Expo Held In Wuhan

　　 The second Wuhan International Fashion Week The first Wuhan International Fashion Expo opened at nine a.m. today in Wuhan International Convention and Exhibition Center. It is reported that the four day Expo will showcase 16 fashion shows. The exhibitors will take out the new products of the season, and most of the fashion shows will be open to the public.

Organizers introduced the addition of more than ten international brands including France, New Zealand, Giordano and so on.

Wuhan City Clothing chamber of Commerce Li Qunbao, secretary general, said that this fashion week will attract more than 10000 professional visitors to China and Wuhan, and more than 100 garment enterprises will participate in the activity service.

The Wuhan International Garment Fair will have great significance and far-reaching influence on the development of Wuhan's garment industry. It will help to reshape the image of Wuhan's garment industry, and strive to cultivate a number of first-line brands in the national market and consumers' minds. In addition, there are also famous domestic and foreign sewing equipment brands and accessories manufacturers participating in the exhibition.

At present, there are more than 1600 garment enterprises in Wuhan, with 400 thousand employees, 40 billion yuan in output value and more than 500 million US dollars in export earnings. Among them, there are 42 enterprises above Designated Size, with an output value of 7 billion 200 million yuan, and 23 enterprises with over 100 million yuan. Private economy is worth 98%.

The overall size of Wuhan's clothing is ranked sixth in the country. The women's clothing sales volume is the first in the country. It has a good foundation for garment industry. Through years of efforts, Wuhan has a good foundation. Clothing brand With steady progress in strategy, a number of more mature and influential brands have emerged.

　 Exclusive interview

Clothing companies should not focus their profits on profits, and should reshape brands.

Huang Liyong, the designer of Wuhan who won the top ten designers in China Fashion Week in Beijing, said: "although Wuhan international fashion week can not be compared with Beijing and Shanghai fashion week, it can still take a look at the international fashion week such as Paris, Milan and Tokyo. But for local Chinese fashion designers, it is no longer necessary to make a big effort to show up abroad, and enhance their brand through the so-called internationalization."

Milan has really gained the fashionable position that can be compared with Paris for 30 years, and the Beijing international fashion week has a history of 20 years. In the eyes of many designers, the speed of development has surpassed many international fashion week. How to stand on the shoulders of predecessors do fashion week? Huang Li Yong believes that fashion week should be operated in a brand way. The brand has endowed with many requirements, such as temperament, appearance and presentation.

There is a saying in fashion: "New York shows business, Milan shows skills, London displays courage, Paris shows dreams." Almost all of the Japanese, British and Belgian fashion designers come into the world through Paris.

Many market surveys show that Han style clothing occupies a larger market share in the two or three tier cities. Huang Liyong hoped that clothing enterprises should not focus their efforts on making profits and making money. He explained that the problem of Wuhan international fashion week may not be order, but how to reshape the brand of Han style clothing, and bring strong and innovative designers to international issues.