Quanzhou Shoes And Clothing Enterprises Participate In Shopping Carnival All The Way.

< p > compared with last year, the sales target of < a href= "http://www.91se91.com/news/index_c.asp" > Quanzhou brand < /a > has almost doubled this year. From the feedback from the enterprise scene, it is basically carried out according to schedule. Although sales increase, Quanzhou enterprises are more mature in terms of staffing and logistics optimization.

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< p > < strong > consumer > /strong > /p >

< p > < strong > zero time wait for instantaneous kill < /strong > < /p >

< p > last year's double eleven, due to no early recharge, when the bank payment page network congestion, the public Chen Chen shopping cart several products finally failed to shoot.

Starting from the 8 day of this year, Xiao Chen began to charge money for Alipay, preparing for the double eleven.

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At 23:50 on the evening of P 10, Xiao Chen sat at the computer, opened the shopping cart, re counted the merchandise in it, bought a crawling suit for his children, bought a cashmere coat for himself, and had some snacks and cosmetics that he liked, which combined nearly 20.

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< p > in mind, after calculating the order of purchase, Xiao Chen began to wait for the arrival of 0 o'clock.

When the time on the computer showed 00 points and 00 minutes, Xiao Chen refreshed the page again, and the original 4000 yuan merchandise in the shopping cart suddenly became 1800 yuan.

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< p > Xiao Chen first selected the "a href=" http://www.91se91.com/news/index_c.asp ">" /a ">" Han Fei store "products, click on the settlement, jump to the settlement page, but found that the original 4 products turned into 3, because the click is not fast enough, one of which has less stock of the shirt has been out of stock.

From the 0 point to grab the film, to the shopping cart's goods are fully paid, Xiao Chen spent less than 10 minutes.

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Let P feel the most profound thing is that businesses have increased many spike products, the price is more favorable than last year, and the number of people who took the shot was more. Finally, 5 items in the shopping cart were robbed in 1 minutes at zero point, and became a real spike.

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< p > < strong > sales volume increased by 2 to 3 times < /strong > < /p >.

< p > and consumers wait for 0 points, like spike products, businesses are playing heartbeat during the "double eleven" period.

"In the first 10 minutes from 0, almost every 1 minutes, sales will increase by more than one million."

Looking at the sales figures constantly jumping on the display, Anta's executive vice president Peng Ao also jumped.

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When p was interviewed by reporters at noon yesterday, Peng Ao stayed up all night, with excitement in his tone.

"Anta's target of more than 50 million yuan this year is 3 times that of last year. From now on, the schedule is basically the same as ours."

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The goal of Jomoo kitchen and bathroom this year is 3 times that of last year, sprinting to billion yuan. P

"This year, we are mainly trying to sell and brand groups. The sale will be done at 22 pm on the 10 day, and the shopping enthusiasm of consumers will be ignited for the first two hours before the end of the pre-sale. On the 10 night, from 20 to 22, there will be a sprinkler on the average every second."

Xue Yong, director of Jomoo kitchen and electricity business division, told reporters.

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Last year, double eleven sales exceeded 8 million yuan, and this year's target is 15 million yuan, P.

Lin Qiubo, the general manager of the company, told reporters, "the same sales figures from 0 a.m. to 1 in the morning of 11, this year's sales are 3 times that of last year.

In addition, the proportion of consumers' voluntary orders increased further this year, which weakened the pressure of customer service to some extent.

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< p > < --EndFragment-- > > the sales figures from Quanzhou electric business enterprises verify the "double eleven" miracle. At 10:30 a.m. on the 11 day, thousand paper cranes < a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a > break through sales of 10 million yuan; 11 points, the number of ram leather shoes sales has officially broken through 20000 pairs, and the men's shoes in the West have been pushing over the sales of new Martin boots, and the sales volume of 14 Alipay has reached 10 million yuan.

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< p > < strong > logistics customers have received goods < /strong > < /p >.

< p > the accuracy and speed of goods distribution is also the key to the success of the "double eleven". From the experience of "double eleven" in the previous two years, enterprises have made plans for logistics ahead of schedule this year.

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< p > Anta uses all the orders this year. It will consolidate the orders after 11 days, 24 points, and the first shipment will be sent out at 8 a.m. on the 12 day. It is estimated that the packages of "double eleven" will be sent out in 3 days.

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< p > Jomoo has optimized the logistics links earlier this year and expanded the number of personnel, from more than 150 last year to more than 300 this year. At the same time, more than 50 people from the cooperative express company have been deployed to the warehouse of the enterprise to reduce the process. After the package is shipped out from Jomoo's warehouse, it can be shipped directly to the distribution center of Jinjiang.

On the morning of 11, 11 of the orders were delivered on the morning of 11, and "orders for two days on 11 and 12 days are all sent out within 1 weeks".

Xue Yong said.

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< p > maid road uses different time periods and different amounts to use different express ways. This year increased the proportion of cooperation with SF. The single order of 300 yuan can be sent to SF. It is considered that the delivery time will last for a week, and the orders sent in the last two days will be used in Shun Feng to increase the customers' shopping experience.

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< p > it is understood that the number of shoes ordered by XTEP at 11 o'clock in the morning was received on the morning of 11.

Ram half a month ago had already prepared the package, pre packaged hot sales, 11 at 11 o'clock in the morning, the first batch of ram's goods have been sent to the logistics center.

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< p > < strong > half day trading volume exceeds last year's whole day < /strong > /p >

< p > Alibaba group data, as at 13:04 on Monday, Tmall's "double eleven" shopping Carnival Alipay's turnover has exceeded 19 billion 100 million yuan of last year's singles day, only a few days to create a new paction record.

By 21:19, Alipay's turnover has exceeded 30 billion yuan.

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< p > < strong > truly docking consumer demand < /strong > /p >

The "double eleven" shopping Carnival sponsored by Taobao began in 2010. From the start of the single day sales of 1 billion 900 million yuan to last year's single day sales of 19 billion 100 million yuan, and then to the breakthrough of 30 billion yuan this year, sales growth is reflected not only by the growing maturity of the domestic online shopping market, but also by the maturity of e-commerce enterprises and consumers.

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< p > Quanzhou enterprises began to touch the net in 2008. Along with the growth of "double eleven", the total sale volume of online sales of Quanzhou enterprises exceeded 850 million yuan on the day of "double eleven" in 2012.

This year, from the number of enterprises reflected, the total sales volume of double eleven is expected to be 2 times that of last year.

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< p > this has both the market capacity brought by the overall growth of the online shopping market, as well as the market space excavated by the enterprise itself.

From the initial reliance on online inventory, to the network as the direction of enterprise pformation, and then to the close integration of online and offline.

From its own consideration, enterprises begin to pform into consideration for consumers, based on providing consumers with better products and better services, which is the basis that a brand can be truly recognized by consumers.

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