2013 Wuhan International Fashion Week "Taobao"

International supermodels, world brands, Chinese workshops... These elements were "swept away" at the Wuhan International Convention and Exhibition Center yesterday, the four day of the 2013 Wuhan international fashion week. clothing The fair opened here. The reporters found that the big PARTY of the Wuhan clothing industry, which was held at the door, had both international and Chinese flavor. Not only did they gather at the top 100 clothing companies in the world, but also the Han style clothing enterprises showed up, and Wuhan citizens could also live "Taobao". It is estimated that the turnover will reach 3 billion yuan during the exhibition.

Explore camp

　　 Han flavor has international norms.

At 9 a.m. yesterday, the reporter came. Wuhan International Conference & Exhibition Center On the first floor, it's already crowded. In the exhibition hall, a team of red meas wearing a red uniform looks around the hall and provides advisory services for the audience. The beautiful appearance and the striking figure are particularly noticeable. According to the briefing, this is the Wuhan flower chamber of Commerce and the Chinese School flower competition jointly created by the school flower guard.

As this time fashion week The first Clothing Fair attracted clothing brands to produce the latest products. The reporter saw that most brands have already arranged the products on the booth.

Will the exhibition held in Wuhan be very "Han flavour"? Reporters stroll through the exhibition hall of 12 thousand square meters, and indeed see many familiar faces: Wuhan, local brands such as Xuan Xuan, Taihe, Yuan Tian, Ai Di, cat people, red men and glaciers. Besides, Giordano The famous international brands such as the French brand law and the Japanese heavy machinery are also very stylistic. In addition, Suzhou's brand of Shanghai, such as Yang te and Wei se, also helped the Expo.

At 11 o'clock, a fashion T show began, and 15 Chinese and foreign models wore women's clothing brands. 2014 in spring and summer Step by step. The audience on both sides of the T station has been photographing their favorite styles. Reporters learned that these professional spectators are distributors all over the country. "This fashion week has not only Wuhan's characteristics but also its" international fan ". In a clothing brand" Wang Jianping "ordering room, a salesperson from Changsha said.

According to the introduction, the Wuhan Clothing Fair has built 4 offices. There will be thousands of agents and fashion buyers from all over the country. The volume is expected to reach 3 billion yuan.

Tangible benefits

　　 There are discounts for people coming to Taobao.

Due to the lack of tickets, although yesterday was a professional spectator day, it attracted many ordinary citizens to come to Taobao.

In Pink Fashion MiiOW Brand exhibition area, the staff introduced this year's cat's new model. Clothes & Accessories Some can hit forty percent off thirty percent off, and some customers drop the bill on the spot. In the children's clothing brand area, the new section also has 40 percent off.

In the famous "down jacket" glacier exhibition area, reporters found almost everything. clothes No price was on. The staff told reporters that since these new products were shipped directly from the factory to the scene, they had not yet been able to sign the price tag. The reporter saw a man's down jacket priced at about 450 yuan from the staff's price list. According to the introduction, during the clothing week, the brand was the most favorable price.

According to the organizers, from today on, the Wuhan international fashion week and Fashion Fair begins to open to the general public. The more than 100 brand new season will also offer preferential discounts for the public to choose from. The price will definitely be more affordable than the shopping malls. At the same time, during the 4 day fashion week, there will be 6 large fashion T show shows more than 30 fashion brands. Designer The brand was released, and more than 10 top designers participated. Chinese supermodel Kiki kang And Zhang Shuyang led the Italy luxury brand Trussardi Jiangcheng debut, is undoubtedly the most eye-catching session of last night's opening ceremony.

Rare

　　 Fashion Computer Consultant helps you dress.

Besides clothes, some of the new gadgets on the spot have also attracted a lot of attention.

Long in Wuhan sewing equipment In the exhibition area, a "dressing room" covered with black cloth attracted the attention of reporters. There were several monitors and a console in the outdoor dressing room.

According to introducing, this is a set of fashion consultant system. Customers stand in the locker room and only need 20 seconds of 3D body scanning. The machine can read 85 human size data, and the system can automatically calculate the human body's unique model. The machine can also provide detailed color matching schemes through facial features, skin color and other characteristics, automatically retrieve clothing and dressing styles suitable for customers, and then make a simulated fitting through virtual fitting software. "In the future, this set of equipment can also achieve a series of industrial functions such as garment customization, clothing cutting and so on." A staff member introduced. In the Sino Korean paper art exchange exhibition, one piece of paper clothing has left many audiences here. Reporters saw that some of these garments, such as traditional Hanfu clothes, some were made into evening gowns, and others made of Chinese classical cheongsam style. Far from the design sense, they came to know that they were all made of paper.

observation

　　 Han style clothes look for nirvana?

"We look forward to it, this is the beginning of a shift from wholesale to retail, and to brand transfer of Wuhan's clothing industry." Yesterday, Liu Shuren, President of Wuhan clothing trade association, said in an interview with reporters. Wuhan, more than 1600 garment enterprises, 400 thousand employees, output value of 40 billion yuan, has achieved the "Han workshops" not bad strength, but the lack of well-known brands has also become the Wuhan clothing industry's secret pain. Also last night, Wuhan Han style fashion set up a new brand Han workshop, which brought the debut of Jiangcheng in the opening ceremony. This is also the first time Han workshop has appeared in professional exhibition.

Wang Jianping, director of the fashion design and production company of Wuhan and vice president of the clothing trade association of Wuhan, said that he has been engaged in the garment industry for more than 30 years. Now his company's R & D design team is bigger than before, and at the same time, he has begun to pay attention to the construction of marketing channels. He thinks that the Han style clothing has the output but lacks the well-known brand, is not because of the congenital flaw, the Wuhan version, the style structure product is no less than any local faction, but the channel construction, like its own direct shop, the market development, must study, this international fashion week has given the Han faction clothing the opportunity to display.

In Wuhan, " Xuan Xuan "This brand is almost unknown. Yesterday, Xu Mucheng, the head of the brand, said the brand is paying attention to the "access". The same is true in the world. Since 1998, the brand has started to build sales channels and set up a chain store. Now the stores have reached 300 in the country, and are among the top brands in the same category.

Another unavoidable fact is that Han brand sales account for only 5% of the total sales in Wuhan. Wang Jianping said that this is because many Han faction brand positioning and many shopping malls in Wuhan have certain differences in positioning, and now the Han style clothing enterprises have been changing, he hopes Wuhan local businesses can also give Han faction enterprises more support.

　　 Arrangements for Fashion Week

15, Aidi, Haining Leatherwear City skin dress dynamic release show

On the morning of 16, the design contest of international famous clothing colleges and universities was selected.

16 afternoon no boundaries. International famous designer joint press conference; China in Paris China famous designer joint press conference

On the evening of 17, the new Wuhan fashion design works show; CCDC award-winning designer works show and awards; Li Yong's personal show.