Animation Marketing Provides A Breakthrough For Innovative Marketing Of Children's Shoes And Clothing

< p > < strong > > "CIS long" and "little play skin" are attracting attention in summer season. < /strong > < /p >
China, Ltd., Shishi play a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Weaving Co. Ltd. and Kung Fu anime jointly created the exclusive brand animated movie "Kasiron's Dragon hunting" and "small play leather" broadcast on the four big TV and the famous video websites, and achieved gratifying results: in the Golden Eagle cartoon, Jiajia cartoon and other four major children's TV stations and more than 20 provinces and cities, the average ratings were above 0.6-0.8; the 600 thousand days of Sohu video online achieved 600 thousand hits, 3 days breaking millions, and many times on the homemade animation day, the first throne; 2 days on the line of the Internet, breaking the million, 14 days to break through the 10 million mark. < p > summer vacation this year, by Kasiron. < /p >
< p > in the two months of visual competition, the Quanzhou animated cartoon image first appeared so concentrated in the whole country, focusing on the combination of satellite TV, Provincial Taiwan, local stations, Internet and other channels, changing the rigid style of previous cartoons in the CCTV to seize the Yellow Gold file. In the high coverage coverage strategy, it effectively improved the exposure of animated cartoons and achieved a bumper harvest of topic and influence. And Kasiron and the small play brand animation image from simple enterprise LOGO to the well-known national cartoon hero, has become the new darling of children. This way not only brings new contracts to Kung Fu animation, but also opens a new chapter of children's < a target= "_blank" href= "http: //www.91se91.com/" > shoes < /a > brand culture upgrading. < /p >
< p > < strong > > take the animation express, the animation marketing effectiveness of Tong enterprises is less than /strong > /p >
< p > "Kasiron's Dragon hunting" is the first Chinese 3D five line animation masterpiece created by Kasiron and Kung Fu animation. Talking about the effect of cartoons in summer, Ding Canyang, chairman of the company, said that he was satisfied with the cartoon. The CIC films were jointly broadcasted in various major TV broadcasts, covering a wide range and having great influence, and received the expected results. Animated cartoon, let more children remember the image of Wulong, making Kasiron gradually become a household name brand. "Summer big simulcast" also has a lot of benefits for franchisees, which has strongly promoted the sale of brand terminals. < /p >
< p > it is understood that the total investment of the project is up to ten million. Ding Canyang said that this brand of blockbuster has made great efforts to create brand exclusive animated cartoons. < /p >
< p > "hard and broad consumers will get bored when they see too much." Through the creation of cartoons and the use of soft transmission, consumers are more receptive and remember the brand image in a subtle way. Moreover, the hard broad dissemination effect is short-term, and the animation marketing communication effect is more extensive and lasting. Ding Canyang said. < /p >
< p > with the popularity of animated cartoons, Kasiron's terminal channel has also been upgraded at the same time of gaining brand awareness and reputation. Ding Canyang said that before 2010, the terminal channel of Kasiron was a mode of "wholesale + monopoly", but there were fewer outlets in the country. Nowadays, with the help of animated cartoons and the creation of anime stars, Kasiron has enriched the terminal products series, and the construction of monopoly channels has also been gradually improved. The transformation and upgrading of brand terminal channels have been realized, and the market layout of Kasiron has been consolidated and expanded. < /p >
< p > in the process of animation marketing, Kasiron constantly applies animation elements to children's wear and children's shoes, and has launched a series of accessories derivatives. "From the perspective of market reaction, children are very fond of the cartoon products, and these derivatives are still being enriched. In the future, the marketing of comic will be more integrated with the development of derivatives, and enhance the image of the brand in the minds of consumers, so that terminal operators will be more confident in the market development." Ding Canyang said. < /p >
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< p > < strong > brand culture value increases, will create animation peripheral shop < /strong > /p >
< p > April this year, China's children's clothing industry's first space theme 3D animated cartoon "Xiao Pi Pi" landed on CCTV children's channel. After that, it broadcasts in the summer major TV stations, and the market repercussions became large. It became another successful case of animation marketing jointly launched by Kung Fu animation and children's enterprises. According to the data provided by the third party organizations, when the highest peak of CCTV broadcast of the "little play" cartoon, the audience ratings of the 4-14 year old audience reached as high as 1.6. The result of such a wonderful broadcast made the whole company feel heartened. Huang Liangsheng said that the overall effect of "little play leather" cartoon was good, which expanded the brand awareness and market influence, increased the brand cultural value, and the most direct benefit was reflected in the investment effect. < /p >
< p > Huang Liangsheng introduced that in the first two years, little play leather has already set foot in the animation marketing, and began to create brand exclusive animation. At that time, the idea of making animated cartoons was relatively simple. It would invest in making animated cartoons as a way to make brand advertising. After having a deeper understanding of animated cartoons, it was found that animation marketing promoted the upgrading of brand culture greatly. In addition to enhancing the added value of products and enhancing the competitiveness of brand, the brand operation mode and development pattern were changed. < /p >
< p > "we hope to build a small leather terminal store into an animation shop, extending children's clothing to other supporting products." This has played an important role in breaking out of the competition for children's goods market. With the help of animation marketing tools, the brand product line can be widened indefinitely, and agents can enhance the terminal sales performance and gain substantial profits by diversifying products. Huang Liangsheng said that by the end of this year, the new mode of terminal will be launched, and the brand flagship store will be set up in all regions, so that people can feel the joy and cultural connotation brought by the animation store. The children can enjoy the positive energy and positive values conveyed by the cartoon image. < /p >
< p > Huang Liangsheng said that at present, little Playboy is already developing animation derivatives, embedding the playful and playful colors of small playthings into clothing, toys, dolls and other animation derivatives. With the continuous enrichment of products and the laying of animation shops, the small game brand will regularly launch different anime themes, and interact with consumers through physical stores, or micro-blog, WeChat. < /p >
< p > "we have two initiatives in animation marketing in the future. First of all, the animated cartoon will continue to be launched. The goal is to create an excellent animation work, not just to advertise. Secondly, the research and development of the animation peripheral products will continue to extend the product line and create the" Disneyland "which belongs to the small play. The goal is lofty, but the plan must be detailed and the action must be fast. Small play will be calm, steady and steady step by step toward the established goals and direction. Huang Liangsheng said. < /p >
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< p > the first 3D micro animation "stupid mouse" will be released from the joint investment of clumsy mouse brand and Kung Fu animation. Kuang Weiping introduced the cartoon with a humorous body language and vivid expression to represent the plot. For children and youth groups, the target audience has a wide age. < /p >
< p > it is reported that the investment amount of the micro animation project reaches 16 million. Kuang Weiping said, "clumsy mouse" animated cartoon adopts the international design and production style, invites the South Korean bad bear micro anime < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to participate in the design and production, the quality is higher than the traditional cartoon. Of course, the cost of production is also very large, with 5-7 minutes per set and costs up to tens of thousands. < /p >
< p > in the months after careful design and production, the stupid Mouse cartoon will be released in mid 11. When it is released, it will appear in the 14 channels of the central 14, Golden Eagle cartoon TV and other 20 channel children's channels. It will be broadcast on more than 100 mainstream video websites, and will be widely disseminated through mobile media and vehicle platforms. < /p >
< p > Kuang Weiping told reporters that the current "clumsy mouse" micro cartoons have been tested on many retail terminals nationwide, and the response is good. Many end-user groups have recognized the clumsy mouse brand through animated cartoons, and some consumer groups have bought the stupid mouse product because they like the "stupid mouse" animated cartoon. "Some children will even leave the terminal after watching a few episodes of animated cartoons. Overall, the market has a high opinion of the stupid Mouse cartoon. We did surveys at the terminal, and adults and children, especially young students, especially like "stupid mouse" cartoons. < /p >
< p > micro animation in terminal trial, has led to the sales of clumsy mouse micro animation derivatives. Kuang Weiping said, at present, in addition to children's shoes and children's wear, there are school bags, stuffed toys, < a target= "_blank" href= "http://www.91se91.com/" > hat "/a", socks and other series of supporting derivatives have been sold at the terminal, while clumsy rat toys are very popular in the terminal market. Sales of accessories make clumsy rat brand terminal performance icing on the cake. < /p >
< p > "November," stupid mouse "micro cartoons will be fully broadcast on TV, network and other platforms, and through micro-blog, WeChat and other new media tools for large-scale publicity and promotion. I believe we will gain more ideal communication effect. Kuang Weiping said confidently. < /p >
< p > Kuang Weiping said that in the future, clumsy rats will continue to enrich the terminal products. The company will pay more attention to the creation of animation culture atmosphere, create animation theme life hall, and establish children's participation in the experience and playground with rich animation and color. In addition, the stupid mouse plans to list on the new third board next year, and will become the first cartoon concept stock in the new third board. It is worth looking forward to! < /p >
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< p > despite the gratifying achievements in the first round of CCTV and CCTV, the Kung Fu anime is not satisfied with the status quo. Li Zhubing said that the animation will follow several rounds of repeated broadcasts on major TV platforms, and do everything possible to help enterprises build animation brands. < /p >
< p > for the broadcast of the first co operative animated cartoon, Huang Qingmiao, chairman of the small leather business, gave a high evaluation, and demanded that the brand new cartoon be launched as soon as possible. < /p >
< p > "the successful cartoon of" the brand of the game "has given investors great confidence. At present, the production of animated cartoon in the new season of Kasiron's brand is also in preparation. They all hope to persist for a long time, let animation marketing produce more lasting effects, and make animated cartoons into "animated sheep and grey wolf" and "bear haunted" so that they have high profile cartoons in China. Li Zhubing said that with the further development of animation marketing, the demand for animated cartoons is getting higher and higher. More and more attention is paid to making cartoons around the market operation, not purely for advertising effect. < /p >
< p > talking about cooperation with clumsy mice, Li Zhubing said that the clumsy rat project is focused on the Chinese animation market, the micro animation market, which is the first time that China has built a high scale micro animation project. Kung Fu animation will invite international first-class animation design talents to participate in the production, and strive to make stupid mouse into the first brand of domestic micro animation. < /p >
The success of P animation has been launched. The success of animation marketing has been constantly presented. Many children have seen the success of Kung Fu animation docking with the real economy, the development mode of service manufacturing industry, and the promising prospect of animation marketing for children enterprises. According to relevant personages of Kung Fu animation, they signed five or six animation contracts with several domestic enterprises in just two months in July and August. < /p >
< p > Kung Fu animation started animation industry operation service platform officially started in 2010, which lasted for 3 years. It is a continuation of the development of three-dimensional animation marketing mode. Unlike traditional animation industrialization development, Kungfu animation is in the opposite direction. First, a perfect Chinese animation industry chain is built to serve the real industry and help the real industry combine with the animation industry to take the road of industrial animation. < /p >
< p > this new marketing mode, by integrating the animation industry chain, namely the "animation" as the core basis, has derived four platforms, namely, the creation platform, the distribution platform, the authorization platform and the derivatives sales platform. With the advantage of the great value of dissemination of animation, in the homogenization competition, the brand building and derivatives sales of the traditional industries will be driven to achieve a win-win situation between the traditional industries and the creative industry chain. < /p >
< p > Li Zhubing said that making cartoons and animated cartoons for little playboy, Kasiron and stupid mouse is only the first link of the animation industry chain. Next, the Kung Fu animation company will take advantage of the influence of animated films, such as "little play leather" and "caricon", and expand the animation marketing to supporting projects such as comics, hand tours, online games and stage plays. < /p >
< p > in addition, Li Zhubing said, Kung Fu animation will also cooperate with enterprises to develop related derivatives. "We will join hands with young enterprises to create animation brands, and license the animation brand to all kinds of manufacturers, together with the brand side to bring derivatives to the market. < /p >
< p > referring to future planning, Li Zhubing said that the two years will focus on cooperation with shoes and clothing brands, "the integration of footwear industry and animation industry has just begun. At present, the brand of children's shoe and clothing industry has only accounted for about 5% of the animation marketing, so there is still a lot of space for children enterprises to seek differentiated development through animation marketing. In addition, children's shoes and clothing enterprises have deeply felt the high degree of harmony between animation marketing and industry characteristics. Children will be keen on the consumption of products because they like cartoon stars created by children's shoes brand. In the future, more brands will pick up the "animation marketing" tool and strive for greater development. < /p >
< p > another important move is that the future cooperation between Kung Fu animation and children's shoes and clothing brand will adopt the "free mode", that is, branding investment animation projects. In addition to the various advertising effects brought about by the cartoon after the broadcast, the animation brand will also be authorized to all kinds of cooperation partners through the commercial animation platform of Kung Fu animation, so as to gain market benefits. At the same time, the animation in various overseas markets, coupled with the government's reward for animation projects, and so on, the brand will not only achieve the cost of project investment recovery, but also can win more economic benefits. "In the environment of children's shoes and shoes business is not easy to operate, Kung Fu animation will create a" free mode ", so that the investment of enterprises can be rewarded. Li Zhubing told reporters. < /p >
< p > at present, this "free mode" has been opened and has been gradually verified by the market. Li Zhubing introduced that clumsy mouse animation has not been formally launched, and has signed cooperation with overseas TV stations, and has begun to gain a profit. Because of the success of the brand building of clumsy mouse, there are already many enterprises and clumsy mouse brands negotiate and authorize cooperation. < /p >
< p > "in the era of fierce competition in the brand image, the combination of shoes and clothing and animation industry will take the initiative. The threshold for future image competition is bound to be higher and higher. The easier it is to wait and see, the easier it is to miss the opportunity. Li Zhubing said meaningfully. < /p >