Shenzhen Shoes And Clothing Shop First Set Up A Price After The Experience Of A Wave Of Unequal Rise Again
< p > in the "double eleven" war, < a href= "http://sjfzxm.com/news/index_f.asp" > network marketing < /a > mainly focus on price concessions.
Open online shopping mall, discount sales information overwhelming, so that consumers can not restrain the enthusiasm of shopping.
Is online sales really so favourable? The online shopping lady told reporters that after learning to shop online, they seldom go shopping in real stores, and some brands are much cheaper than the real ones.
But as online shopping gets more and more popular, the discount of Internet discounts becomes more and more serious.
Last year, she saw an overcoat on the Internet. The price tag was 398 yuan, and she did not buy it. This year it will be looked at again, the price will be 799 yuan, even if it is marked 50 percent off, in fact, there is no discount for a penny.
Reporters, like Ms. Yu, had heard of the first price increase and the discount.
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< p > reporter survey found that online shopping is the most common complaint about product quality. Consumers find that the products purchased are not consistent with the publicity, and the goods are not hard to return to the board. A series of problems, such as consumers' difficulty in online shopping, make consumers less satisfied with online shopping.
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< p > aiming at the hot sale of "double eleven", the real business has also launched a series of preferential activities. Shenzhen's old department store, Maoming department store, has just launched a Thanksgiving celebration at the beginning of this month, after "68 hours without closing up" activities. It can not tolerate a bit of slack. Then, in November 11th, it launched the "double eleven" series of promotional activities, with the brand products at the expense of the Internet.
Sun department store launched the "14th anniversary carnival celebration" on the 8 th of this month, and many new autumn and winter new products hit 62% off directly. Many brands are even cheaper than the Internet.
The reporter found in the interview that the entity store pays more attention to consumers' shopping experience at the same time.
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< p > the industry believes that, although compared with online shopping, the traditional department store stores lack the price advantage, but the physical store focuses on letting consumers have a warm shopping experience, winning at ease shopping, competing for new advantages and new samples.
Reporters found that physical businesses are paying great attention to creating a perfect shopping experience for consumers, including providing rest areas, full taxi tickets and door-to-door services, so that consumers can enjoy more shopping trips and stay at stores longer.
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< p > compared with the increasingly prosperous online shopping, physical commerce also has many advantages of "differentiation".
Buy a reassurance, no worries after sale, physical store sees and touches, consumers shopping experience is better and warmer; online < a target= "_blank" href= "http://www.91se91.com/" > "/a", "a target=" _blank "href=" http://www.91se91.com/ "> shoes" less "and" hat "and so on, and the basic funds are more. The entity store is on the new speed, and the business is actively communicating with the brand merchants, making the difference between online and offline, and the time difference articles. At the same time, most of the real businesses are catering, entertainment and shopping. For example, every paction in an entity store is organically invoicing. On the one hand, it adds tax costs to network sales, but for consumers, it is
According to the insiders, if we find the difference between the Internet and the differentiated articles, the real business can retain its market share and retain customers in the boom of e-commerce development. In fact, it is not only the development trend of the department store industry under the difference between online and offline, but also for consumers, online shopping and shopping in physical stores are mutually contradictory and on-demand shopping mode < /p >
< p > < /p >.
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