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    Consumer Spending Is Overdrawn After Double 11 Shopping Carnival.

    2013/11/17 21:06:00 23

    Double 11Consumption CapacityConsumption Overdraft

    < p > < strong > reduce the volume of two months to one or two days. People are tired and tired of machines. The cost of logistics is more expensive than < /strong > /p >


    < p > < strong > View: the annual online shopping festival, which is convenient for customers to buy, can also be reasonably "withdrawn" < /strong > /p >


    < p > double 11 is the 600 million most popular shopping carnival for netizens.

    In recent days, Chinese men have laughed at the Internet and adopted ways such as "losing three consecutive mistakenly wife or girlfriend Alipay account password" to prevent women from "losing their families" and "chopping their hands".

    There are also employees who require the leader to take a special day off, because the reason is "to supervise the wife" or to help the family manage the online business.

    < /p >


    Last year, a href= "http://www.91se91.com/news/index_c.asp" > Ma Yun < /a > and Wang Jianlin of Wanda Group bet on yesterday. He said: "this bet we have to win!" Ma Yun's strong base comes from "double 11", from 35 billion this year.

    But 35 billion, like a noisy party, behind the bustle, we should precipitate something worth thinking about.

    < /p >


    < p > < strong > sellers pressure: < /strong > /p >


    < p > < strong > surface single printing has 5 kilometers long < /strong > < /p >.


    < p > yesterday when the zero hour just passed, Sun Li's Wangwang suddenly went on strike: more than 40 customers came in one second and consulted at the same time.

    < /p >


    < p > Sun Li is the customer service of Hangzhou Yi Fu Tang Tea Industry Co., Ltd. It usually returns to customers in 30 seconds. Yesterday morning orders were much more busy than before. The reply time was extended to one or two minutes.

    Normally, each person receives more than 400 customers. Yesterday, she received nearly 2000, which was four or five times normal.

    < /p >


    < p > on every customer service table, there are several cans of Wahaha Qili.

    "A total of 5000 cans, 3 per person, 4 cans, and so on will be overtime, refreshing anti fatigue."

    An employee of the company's executive branch said.

    In addition to Kai Li beverage, yesterday, each person also sent oranges and bananas, lunch and dinner free, and also reimbursed staff for reimbursement of round-trip tickets.

    < /p >


    Orders received by customer service personnel such as < p > Sun Li will be delivered to the warehouse in the background in real time.

    < /p >


    < p > at the southernmost end of the warehouse, four high-speed printers are printing all the time, with two tearing machines on the side, and 10 employees in the middle.

    "We are high-speed printers, printing 3000 sheets per hour, starting from 7 in the morning and stopping at the same time. It is a conservative estimate that we have to print 35 thousand sheets today, and they are 5 kilometers long together."

    Director Liu Guogang said that if the printer was burned out with ordinary printers, the high-speed printer would be hot after continuous work.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Logistics > /a > worry much: < /strong > /p >


    < p > < strong > recruiting temporary labor cost is more expensive than < /strong > /p >


    < p > 6 o'clock last night, China Unicom express Xiasha pfer station.

    Hundreds of meters of conveyor belts lie there quietly, and seem to be saving their strength for the next outbreak.

    Eating in the canteen, Xu general manager and several group leaders also talked about the double 11 this year on the nearby rice table. "I saw the news this morning, saying that Tmall broke one hundred million for 55 seconds. This is incredible. This year's express delivery is at least twice as much as last year."

    < /p >


    < p class= "p15" style= "margin-top: 0pt; margin-bottom: 0pt" > span style= "font-family:" Song body ";" font-size: ";" "" "" > "< < >", "song";


    < p > < --EndFragment-- > < < a href= > http://www.91se91.com/news/index_c.asp > > Alibaba > /a > official forecast, this year's "double eleven" to November 21st, the whole network will produce 323 million express tickets.

    China Unicom express delivery station is one of the thousands of logistics pfer stations in China.

    < /p >


    < p > prepare for double 11, the key is vehicle and manpower.

    "For this double 11, the company headquarters began deploying vehicles and personnel at the end of September.

    We also recruited temporary workers one month in advance, and we hired 300 to 400 people for temporary jobs.

    Xu Genmiao said that after entering the October, the temporary labour market was very expensive.

    < /p >


    "P" has been approved by another logistics company in Xiasha.

    "The double 11 is equivalent to reducing the volume of logistics in two or three months to a day," he said.

    We have 20% employees who do not sleep for 24 hours, and some work 48 hours continuously.

    The organizer can completely separate the festival and discount the products.

    Such a big promotion is purely a man-made peak. We found that sales in the first half of the month have dropped significantly.

    The dispatch peak also pulled up the market for casual workers. "It turned out to be 12 yuan / hour, and it has risen to 18 to 20 yuan / hour recently."

    The industry said that last year, Hangzhou counterparts received a large list of 600 thousand pieces, which resulted in the explosion of the warehouse and the loss of several million dollars.

    < /p >


    < p > < strong > overdraft consumption, unavoidable battle of words < /strong > < /p >


    < p > 35 billion, which is enough to catch the eye.

    < /p >


    < p > passion is ignited in a moment. After passion, we need to think about it.

    < /p >


    < p > it has been suggested that there will be a lot of after-sale problems after "double 11". There may be disputes such as returns. This figure needs to be discounted.

    After all, it is different from delivery under the line.

    < /p >


    "P >" according to NetEase Hui Hui data monitoring, last year Tmall "double 11", the following week compared with the previous week, the total volume of more than 200 electric businesses in the country fell 24%.

    An independent electricity supplier executives said that if not for sale during this period, the "double 11" will bring the depressed purchasing power to other electric providers.

    < /p >


    "P >, of course, there are opposing views, Ali COO Zhang Yong said that after last year's double 11 days, Tmall and Taobao traffic and turnover still maintained a 30% higher than the daily turnover.

    < /p >


    < p > one industry insider told reporters that double 11 of online shopping overdraft had little effect.

    "Double 11" is mainly for clothing, luggage and other non-standard categories, these categories have greater price elasticity, and belong to impulse buying goods, not a normal purpose purchase.

    < /p >


    < p > after all, impulsive consumption has a big market yesterday.

    Reporters have quite a few friends who throw their shopping cart full, but every time they buy it, there will always be a lot of "chicken ribs".

    A girl said that she had snapped up a large number of things that had not much real value, and only the "empty, lonely and cold" remained.

    For example, bean sprouts were used once, and bean sprouts sprout were malnourished. They could not be eaten but watched. They have become the laughingstock of their families.

    Reporter Chen Yumin < /p >.

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