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Traditional Shoes And Clothing Enterprises In Quanzhou Have Been "Touching The Net".

2013/11/19 20:25:00 21

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Quanzhou Traditional Shoes And Clothing Shoes And Clothing Enterprises

"online also began to copy the line of the horse racing enclosure mode, the speed of shuffling will be faster." The industry believes that the next three years of online ten years, the fast-paced electricity supplier speed of change, on the one hand, lure consumers' pockets, on the one hand, stimulate the vitality of the whole industry, and tide over the sand, when changing, it also creates more new opportunities. 
 traditional enterprise harvest surprise 
 "most of the traditional enterprises have been paying attention to the operation of electronic commerce since 2011, reaching a peak last year and this year. Quanzhou's a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing enterprises are at the forefront. They are looking for the operator of electric power market everywhere, creating the "double eleven" super billion sellers. Industry analysts said. 
 this year's "double eleven". Quanzhou's single day sales of "big guys" who surpass 100 million yuan are seven wolves, ranking second in men's clothing, with sales exceeding 129 million yuan mark, becoming the first enterprise in the province to sell more than 100 million yuan per day. "About 70000000 yuan is contributed by Tmall, the rest comes from Taobao mall platform, and sales volume has increased by nearly three times this year." < a > seven wolves < /a > electricity supplier responsible person Jiang Tao said. 
Less than P, from the original idea of stock storage to the online platform as a brand new channel layout, Quanzhou's shoes and clothing chiefs have led more industries to join in the traditional business. 
 73 million 630 thousand yuan! In the field of home decoration, Jomoo's first sales record is enough to make people understand the development trend of traditional industries in the electronic business platform. From October 11th to November 11th, Jomoo's monthly sales volume broke 100 million yuan mark. 
 last year, "double eleven", Jomoo's sales volume was 35 million yuan. At that time, Jomoo who participated in the "double eleven" for the first time was missing from information circulation to logistics. This year, Jomoo has won the title of sales champion by looking for professional teams to butt up, motivating employees, offering meals free and early rehearsals. "(package) is expected to be completed within a week, because the close cooperation with the courier company, and pre packaged, this year's user experience is better than last year." Xue Yong, director of Jomoo electric business, said. 
 last year, Heng an international also set up the electricity supplier department. This year, "double eleven", they sell about 15000000 Yuan online, double the number of last year. 
 "in fact, this year's" double eleven "shoes and clothing flow is much lower than in previous years. Cars, appliances and even insurance are the 35 billion drivers. Industry analysts believe that the leading role of traditional shoes and clothing enterprises in the e-commerce platform is gradually weakening. This year, many famous sports brands in Quanzhou did not enter the top ten list of sales. These brands have a large number of shops under the line, and the price is also substantial, which largely offset the online purchasing power. 
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 "this year's double eleven" is a foreplay. Insiders said Mr. Su. Before "double eleven", many consumers have put the products they want into the shopping cart and wait for the time to pay. The outcome of the sale was decided in November 10th or even earlier. 
 let you see first, then online shopping .
When the traditional industry accelerates into the online market, some of Quanzhou's online brands, especially those in the Shishi area, are facing the positive impact of domestic brands. Most of them take the road of "creating brands online first, then extending the brand to the line". They grafted the practices of foreign trade providers to the domestic Tmall platform, and became popular after 2010. Ge men, Mai Dao shoes and clothes, Zhong min Hongtai, Qi Tong Xiang and so on become the best in this road. 
 for five years, Su Qingyang, founder of Qi Tong Xiang, who has opened up fame on the Internet, began to think about how to gain a foothold. "Tea is the product that most needs stories and culture." He wants to learn from the pattern of the five-star tea show stand in Anxi Tea Expo, creating a unique shop and upgrading user experience. 
"P" is unique. Wu Zhichao, the head of GE's male career, also thought of the offline layout. His physical store is now open. "Because they are not professional, just like traditional enterprises looking for e-commerce operators, we also have the strength of the marketing team under the line." Wu Zhichao said that unlike traditional brands, when they enter the offline layout, they will reasonably avoid the problems of product conflicts and unfair distribution of distributors' interests before the traditional line of business, and seize the initiative of the market. 
 "offline experience picking, online ordering O2O mode" will become the trend of the whole network marketing. Su Qingyang thinks. With the popularity of WeChat and micro intelligent mobile phones, the O2O mode will surely become a trend. The key to success is to control the number and location of the store. 
, he said, compared with last year, the number of consumers placing orders through mobile phones increased six times this year. With offline stores, the original online brands can cultivate new members and enhance the loyalty of old customers, laying the foundation for the future O2O full network marketing. 
 it is understood that this year, "double eleven", Tmall launched 3000 brands of O2O marketing. Information from several participating companies shows that although the proportion of mobile phone orders has improved significantly, the consumption habits of O2O have not yet been formed, because the majority of traditional enterprises are not in line with the supply of goods online and offline, so it is difficult to achieve genuine supply of goods. 
For this reason, P set up an independent brand APP platform to attract old customers through preferential treatment, and place orders through the platform. Next, they will realize the next line of goods online. In the future, both online ordering, offline pick-up and offline trial can be realized through the APP port of smart phones. 
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 make your own "small Tmall" /p >
 whether the traditional enterprise "touches the net" or the production enterprise creates online brand, it is inseparable from the electronic business platform and operation team. In the face of Tmall's dominance, investors in Quanzhou began to build their own platform, attracting local businesses to build a regional e-commerce platform. At the same time, some unlicensed ordinary Taobao shop operators in Quanzhou are also trying to create regional brands, holding together to gain more voice. 
 2008, Wang Dongzhu, originally the "sewing thread king" of the industry, pioneered the shoe net, specializing in shoe category marketing. At that time, Tao shoe net also needed to borrow traffic from Taobao platform and Tmall. Last year, they broke away from Tmall and began independent platform operations. 
 the shoe net from Shishi is also separated from Taobao and Tmall self built mall, and extends the product from the original shoe category to < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > luggage area. "Equivalent to" little Tmall. " The industry commented. 
 Quanzhou's happy street, with seven hundred or eight hundred shoe wholesalers and thousands of ordinary Taobao C stores, has formed an independent industrial chain. Zhang Wenji, manager of happy street mall, thinks that in Quanzhou, over one hundred thousand Internet shops, such as happy street, are the real protagonists. 
 in the face of multiple competition between traditional enterprises and Amoy brands, Taobao C shops lacking brand concept can hardly enhance their value. For this reason, Zhang Wenji communicated with the Alibaba, established the regional brand of "Fujian commodity exchange", and assembled several hundred good Taobao C stores in Quanzhou. 
 "tug" can not only save time, but also save effort. As long as there is a guarantee, we can win more platform resources and get the lowest express cost. " Zhang Wenji said. "Double eleven" is a big game in Tmall, but without brands, what they expect is closely followed by the "double two", which is aimed at the marketing of Taobao small shops. At that time, they will seize the best marketing position, attract more traffic, share together and profit together. 
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 Data .
 35 billion 2 thousand and 13, Tmall's "double eleven" shopping Carnival reached 35 billion yuan, and the figure for 2012 was 19 billion 100 million yuan. 
 1 billion 350 million this year, the "double eleven" of the fortune man spent 1 billion 350 million yuan, ranking eleventh in the whole country. Last year it was 780 million yuan. 
 220 million this year Quanzhou people "double eleven" spent 220 million yuan, ranking thirty-seventh in the country. 
 262932 women's clothing this year, Quanzhou people bought the largest number of women's clothing, and bought 262932 pieces on the "double eleven" day, followed by toys, which consumed 253166 pieces altogether, followed by men's wear, underwear, kitchen utensils, etc., with consumption of seventeen eighty thousand pieces. 
 129 million this year, "double eleven", Quanzhou's single day sales exceeded 100 million yuan "big guy" is seven wolves, ranked second in men's clothing, sales volume exceeded 129 million yuan mark, become the first single day sales of over 100 million yuan in the province. 
 foreign media see "double eleven" .
"P" eclipsed the US online shopping day. The US financial media CNBC reported that online sales of singles festival in China are expected to reach about US $5 billion this year, while the US internet sales last Monday (Cyber Monday) amounted to only US $1 billion 500 million. 
P will help China's retail super The Associated Press report. PWC predicts that e-commerce will help China surpass the United States as early as 2015 and become the world's largest retail market. The scale of online shopping in China is likely to reach US $540 billion in 2015, and the US scale will be US $345 billion. 
 contribution 2% annual online sales Reuters pointed out that "double eleven" contributed 2% of China's annual online sales, while America's most famous "network Monday" only contributed 0.5%. 
 the number of online shoppers is full of 3400 5000 people's shopping malls Broadcasting British Corporation website reported that the "double eleven" shopping Carnival of Tmall at the same time, the number of online shopping exceeds 17 million, equivalent to 2.5 times the population of Hongkong, and can be filled with 3400 large shopping malls which can hold 5000 people. 
 1 days is half of WAL-MART China. South Korea said that Alibaba's goal of "double eleven" this year is to break through 30 billion yuan. This is equivalent to half of the sales of WAL-MART stores in China last year.